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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Nada Kusuma
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Social Sciences

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ANALYSIS OF THE IMPACT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT IN IMPROVING JOB SATISFACTION IN MSMEs Muh. Husriadi; Fari Aus; Nada Kusuma; Citra Ayu Ningsih
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

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Abstract

Inclusive, collaborative and transparent organizational culture has a vital role in improving performance employees at Micro, Small, and Medium Enterprises (MSMEs) in Kendari City. Although thus, the implementation of this culture is still meet obstacles in creating an optimal work environment. This study aims to identify characteristics of organizational culture that influence performance employees in MSMEs Kendari City. With qualitative research methods, data was obtained through interview in-depth with employees and MSMEs owners. The results of the study show that an inclusive, collaborative and transparent organizational culture has a positive impact on performance. employee past improvement involvement, synergy team, and trust. Core values such as integrity, innovation, and service customer participate plays an important role in strengthening the foundation of organizational culture as well increase productivity employees. These finding underlines importance implementation of a supportive organizational culture as a sustainable strategy for performance in MSMEs
MARKETING COMMUNICATION STRATEGY, ORGANIZATIONAL CULTURE, INNOVATIVE INDIVIDUAL CHARACTERISTICS AND ORGANIZATIONAL COMMITMENT IN IMPROVING SMALL AND MEDIUM ENTERPRISE PERFORMANCE Muh. Husriadi; Fari Aus; Nada Kusuma; Amos
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

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Abstract

This research focuses on communication strategies marketing, organizational culture, character individual innovative, and organizational commitment to improving performance of MSMEs in Kendari City, which is facing challenge competition and digitalization. This study aims to analyze influence these factors on the performance of MSMEs in general holistic. A qualitative approach was used with interviews in-depth study of MSME actors as a technique data collection. The results of the study showed that the marketing strategy digital- based, organizational culture that supports innovation, character individual innovative, and organizational commitment to contribute in a way significant in increasing performance of MSMEs. In addition, the application of digital technology in marketing strategies and new product development strengthens the competitiveness of MSMEs in the market. This study contributes empirically related to the importance of integration these factors are to support the sustainability of MSME businesses, as well as recommend strengthening policies that support digitalization and innovation in the MSME sector.
Co-Authors Amos Citra Ayu Ningsih Fari aus Muh. Husriadi