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All Journal Community: Jurnal Pengabdian Pada Masyarakat Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat IECON: International Economics and Business Conference
Elmy Nur Azizah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pelatihan Digital Marketing Dan Sertifikasi Halal Terhadap Masyarakat Gunung Manik Arif Widodo Nugroho; Elmy Nur Azizah; Dewi Pudji Rahayu; Della Pariska; Lailatul Salamah; Fikri Hidayat
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i1.34

Abstract

This service activity is carried out for the community in Gunung Manik which is aimed at achieving an increase in income and public understanding in digital marketing. The participants who participated in this activity amounted to 30 people, of which they were business actors. However, there are also some residents who do not have a business, but have the desire to be entrepreneurial. This service activity is carried out using the lecture and discussion method. The series of activities consists of several stages, namely planning, preparation and implementation Digital marketing techniques are provided by utilizing technology available today. That way, maximizing marketing of business products owned by the community will be easier to do. Meanwhile, the introduction of halal certification is carried out by bringing in experts directly.
Analysis of Differences in Daily Stock Returns and Stock Trading Volume After the Issuance of The Fatwa MUI No. 83 of 2023 Case Study of Israel Affiliated Companies in Indonesia Arfiana Putri Ananda; Ani Silvia; Elmy Nur Azizah; Edi Setiawan
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/ywnf8717

Abstract

This study was conducted of analyzing the efficiency of the semi-strong market in response to the issuance of MUI Fatwa No. 83 of 2023 concerning Legal Protection for the Israeli-Palestinian Struggle. The fatwa calls on Indonesian Muslims to boycott products related to Israel. This study was conducted to see if there were any differences in daily stock returns (AR) and stock trading volume (TVA) for five companies that are thought to have ties to Israel and are listed on the Indonesia Stock Exchange, like PT Unilever Indonesia Tbk (UNVR), PT MAP Boga Adiperkasa Tbk (MAPB), PT Fast Food Indonesia Tbk (FAST), PT Sarimelati Kencana Tbk (PZZA), and PT Graha Prima Mentari (GRPM). This quantitative study uses an event study method with a 60-day event window (30 days before and after the issuance of the fatwa). Data were analyzed using the kolmogorov-smirnov test for normality and hypothesis testing with the non-parametric (wilcoxon signed rank test). Findings indicate no significant differences in AR (abnormal return) and TVA (trading volume activity) between periods before and after an event, suggesting the Indonesian capital market exhibits semi-strong efficiency. Thus, the fatwa announcement did not trigger an excessive market reaction.
Pelatihan Digital Marketing Untuk Mengoptimalkan Pemasaran Produk UMKM Masyarakat Desa Guntung Edi Setiawan; Sumardi Sumardi; Elmy Nur Azizah; Cici Tania; Fikri Hidayat 
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.474

Abstract

In the business world, marketing or marketing is one of the important things that must be done. In line with the development of existing technology, strategies in doing marketing have also begun to change in a more modern direction. The community that is the main subject is the Guntung village community where the number of people who need training is 20 people. People still do not understand in doing digital marketing so that products are less known to people outside the region because products are only marketed by word of mouth method. So, to optimize marketing, digital marketing training is needed to increase people's understanding of digital marketing. Thus, the goal to be achieved in this activity is to train the community to master marketing techniques through social media and internet networks through the creation of interesting content with digital marketing facilities in order to generate significant income to improve the economy of the people of Guntung Village, Koba District - Central Bangka. The approach technique is carried out by training and simulation methods directly using computer devices and devices from each participant. With this real work lecture, it can open the horizons of the people of Guntung Village, Koba District - Central Bangka.
Co-Authors Ani Silvia Arfiana Putri Ananda Cici Tania Della Pariska Dewi Pudji Rahayu Edi Setiawan Fikri Hidayat Fikri Hidayat  Lailatul Salamah Nugroho, Arif Widodo Sumardi Sumardi