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All Journal Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat IECON: International Economics and Business Conference
Della Pariska
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Pelatihan Digital Marketing Dan Sertifikasi Halal Terhadap Masyarakat Gunung Manik Arif Widodo Nugroho; Elmy Nur Azizah; Dewi Pudji Rahayu; Della Pariska; Lailatul Salamah; Fikri Hidayat
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i1.34

Abstract

This service activity is carried out for the community in Gunung Manik which is aimed at achieving an increase in income and public understanding in digital marketing. The participants who participated in this activity amounted to 30 people, of which they were business actors. However, there are also some residents who do not have a business, but have the desire to be entrepreneurial. This service activity is carried out using the lecture and discussion method. The series of activities consists of several stages, namely planning, preparation and implementation Digital marketing techniques are provided by utilizing technology available today. That way, maximizing marketing of business products owned by the community will be easier to do. Meanwhile, the introduction of halal certification is carried out by bringing in experts directly.
The Influence of Social Capital, Entrepreneurial Competence, and Financial Inclusion on the Performance of UMKM in East Jakarta Della Pariska; Ash Shoffi Hana Fadhilah; Sunarta; Irsyad Ali Amin
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4snb5n33

Abstract

This study aims to investigate the relationship between MSMEs' social capital, financial inclusion, and entrepreneurial skill performance in East Jakarta. MSMEs play a significant part in economic expansion, but still face various challenges, especially in terms of access to social networks, entrepreneurial skills, and utilization of financial services. This study employs a survey method in conjunction with a quantitative approach through questionnaires distributed to 234 MSME players in East Jakarta. The SEM-PLS 3.0 technique was used to measure the association between variables in the data. The findings demonstrated that financial inclusion, entrepreneurial skill, and social capital all had a major positive impact on MSME performance. The findings confirm that strengthening social capital can improve access to information and business collaboration, while improving entrepreneurial competencies contributes to business innovation and more effective business management. In addition, greater financial inclusion assists MSMEs in gaining access to capital and financial services that support business sustainability. Therefore, policies and programs that promote the development of MSMEs through improved social networks, entrepreneurship training, and access to more inclusive financial services are needed.
Co-Authors Ash Shoffi Hana Fadhilah Dewi Pudji Rahayu Elmy Nur Azizah Fikri Hidayat Irsyad Ali Amin Lailatul Salamah Nugroho, Arif Widodo Sunarta