Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Marketing Management and Innovative Business Review
Patanduk, Josua Krisna
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Sosial Media Marketing dan Advertising Terhadap Keputusan Berlangganan Spotify Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus Londong, Jerliyen Pramita; Paridi, Andryanus; Patandean, Eben Hezer; Patanduk, Josua Krisna
Journal of Marketing Management and Innovative Business Review Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v1i1.168

Abstract

This research aims to see the influence of the use of Social Media Marketing and Advertising on Spotify subscription decisions among students at Paulus Indonesian Christian University. This research was carried out at the UKIP Makassar campus, where all students were the population of this research. Samples were taken using the Slovin formula and results were obtained from 100 people. The analysis was carried out using the SmartPLS version 4 application. The research results showed that both Social Media Marketing and Advertising had a positive and significant influence on UKIP Students' decision to subscribe to Spotify.
Co-Authors Londong, Jerliyen Pramita Paridi, Andryanus Patandean, Eben Hezer