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Taroreh, Mellisa L. G.
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Materials Science & Nanotechnology Physics

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Analysis of Coconut Agribusiness Development Strategy in North Minahasa Regency Kaunang, Rine; Taroreh, Mellisa L. G.; Ngangi, Charles R.; Mukhlis, Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 10 No 7 (2024): July
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i7.8500

Abstract

The development of coconut in North Minahasa requires an appropriate and efficient strategy. This research aims to assess and analyze the conditions in the coconut agribusiness system in North Minahasa, outline the factors of IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) matrices, and provide policy recommendations related to the coconut agribusiness development strategy in North Minahasa. The research was conducted over a period of 9 months, utilizing both primary and secondary data. Primary data were obtained through the distribution of questionnaires, followed by Focus Group Discussions with respondents and direct interviews with coconut farmers, collector traders, and coconut processing industries (producing copra, flour, and coconut milk) in North Minahasa Regency, as well as business entities involved in the coconut agribusiness. Secondary data were obtained from relevant institutions such as the Central Statistics Agency, the Regional Agriculture Office of North Minahasa Regency, previous research journals, and related books. The research results, analyzed through a SWOT analysis of the Coconut Agribusiness Development Strategy in North Minahasa Regency, fall into quadrant I, indicating an aggressive strategy with coordinates (0.42:0.44), aligning with strengths and opportunities. The derived strategy is S-O (Strength-Opportunity), focusing on maintaining the availability of raw materials, the market for processed coconut products, human resources, and land suitability, with support from the local government to increase community income and expand coconut processed products into the international market.
Pentahelix Model in Sustainable Agrotourism Development in Rurukan, Tomohon City Kaunang, Rine; Taroreh, Mellisa L. G.; Baroleh, Jenny; Mukhlis, Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 11 No 1 (2025): January
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i1.9937

Abstract

The potential of Rurukan agro-tourism includes horticultural crops and hills with a background of mountain and lake views that have extraordinary appeal. However, the potential of agritourism has not been fully developed and optimally utilized, because it is still managed traditionally, lack of access and tourist spot infrastructure, and lack of nature conservation efforts. The purpose of this research is to formulate a pentahelix model of sustainable agro-tourism development in Rurukan, Tomohon City. This research was conducted at Rurukan Agrotourism, in East Tomohon District, Tomohon City using data analysis, namely Qualitative Descriptive Analysis. The stages in this research are; 1) Identifying the Multi Potential of Agrotourism Development in Rurukan Tomohon City, 2) Identifying the actors involved, 3) Knowing the role of actors involved in the development of sustainable agro-tourism in Rurukan Tomohon City and 4) Pentahelix Model of sustainable agro-tourism tourism development in Rurukan Tomohon City. Through this research, a Pentahelix Model of Sustainable Agritourism Development in Rurukan Tomohon City was obtained to be recommended to the Tomohon City Regional Government in sustainable tourism development policies. Pentahelix actors in the development of sustainable agritourism in Rurukan Tomohon City consist of government, academics, tourism business people, community leaders, and mass media. Four aspects that prioritize the performance of sustainable agritourism development in Rurukan are environmental, economic, cultural, and experiential aspects.
Co-Authors Charles R. Ngangi Jenny Baroleh Mukhlis Mukhlis Rine Kaunang