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MEDIA SOSIAL MENDONGKRAK EKONOMI LOKAL PEKON SUMBER MULYO Anita, Anita; Mufahamah, Euis; Listyaningsih, Erna; Sagala, Raihan Zaky; Dafitri, Rizkika
Jurnal Bakti Masyarakat Manajemen Vol 4, No 1 (2024): Volume 4 Nomor 1 Tahun 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v4i2.19404

Abstract

The economic activity in rural areas is increasingly rapid. The need for development to expand market share. Through social media which is a driving factor as part of technological progress, it needs to be utilized as well as possible by the community. Not only can it be used as a means of entertainment, but it can also be used as a marketing medium. The advancement of social media can bring about major changes in the way we communicate, interact, and participate in digital culture. Social media can be a positive force in advancing Indonesian society in the future if we can monitor it carefully and manage it wisely. In addition, the benefits of social media for business development are that social media can help businesses such as promoting products and brands, so that products can be known by more people. Pekon Sumber Mulyo has a lot of economic potential, so intermediaries are needed to market its local products. Education in this service is expected to have a broad impact, especially on the young men and women of Karang Taruna Pekon Sumber Mulyo who are mostly social media users in order to boost their local economy.
OPTIMALISASI MANAJEMEN KEUANGAN SEDERHANA BAGI LITERASI UMKM Nurbaiti, Nurbaiti; Putri, Nadia Tiara; Sejati, Hiro; Dafitri, Rizkika; Suryani, Suryani; Nahadia, Risna; Mustofa, Mustofa; Pangestu, Herwindu Danu; Wulandari, Friska Tri
Jurnal Bakti Masyarakat Manajemen Vol 3, No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i2.14221

Abstract

This research is motivated by the results of community service observations that focus on the problem of managing UMKM  finances. To realize this, this study aims to enable UMKM actors to be able to run and maintain their businesses well under any circumstances and can optimize the financial management of UMKM. The research was conducted by a group of economics and management students of Malahayati University.  With the research method, the results show that students get experience because they are directly involved in UMKM. With this activity, students can learn how to manage finances well and effectively, and can be more familiar with the use of technology and simple financial applications that can help facilitate business financial management.