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All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Bakti Masyarakat Manajemen
Putri, Nadia Tiara
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENTINGNYA KEPUASAN DAN LOYALITAS PELANGGAN TERHADAP KEBERLANGSUNGAN BISNIS UMKM Putri, Nadia Tiara; Sinaga, Silvi Anggraini
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.610

Abstract

Tujuan jurnal ini adalah untuk menganalisis tingkat kepuasan pelanggan terhadap UMKM di Indonesia dan bagaimana hal ini berdampak pada keberlangsungan bisnis. Penelitian dilakukan dengan menggunakan pendekatan skala Likert dan melibatkan 160 responden yang merupakan pelanggan UMKM. Data dianalisis menggunakan teknik statistik deskriptif dan interpretasi hasil berdasarkan rata-rata skor yang diberikan oleh responden. Hasil penelitian menunjukkan bahwa mayoritas responden merasa puas dengan kualitas produk atau layanan, harga yang ditawarkan, respons terhadap keluhan pelanggan, dan berhubungan dengan UMKM. Namun, terdapat sebagian responden yang merasa tidak puas atau membutuhkan perbaikan dalam beberapa aspek yang diteliti. Implikasi dari hasil penelitian ini adalah pentingnya UMKM meningkatkan kualitas produk atau layanan, responsifitas terhadap keluhan pelanggan, harga yang ditawarkan, dan komunikasi dengan pelanggan untuk mempertahankan dan meningkatkan kepuasan pelanggan serta memperkuat keberlangsungan bisnis mereka.
OPTIMALISASI MANAJEMEN KEUANGAN SEDERHANA BAGI LITERASI UMKM Nurbaiti, Nurbaiti; Putri, Nadia Tiara; Sejati, Hiro; Dafitri, Rizkika; Suryani, Suryani; Nahadia, Risna; Mustofa, Mustofa; Pangestu, Herwindu Danu; Wulandari, Friska Tri
Jurnal Bakti Masyarakat Manajemen Vol 3, No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i2.14221

Abstract

This research is motivated by the results of community service observations that focus on the problem of managing UMKM  finances. To realize this, this study aims to enable UMKM actors to be able to run and maintain their businesses well under any circumstances and can optimize the financial management of UMKM. The research was conducted by a group of economics and management students of Malahayati University.  With the research method, the results show that students get experience because they are directly involved in UMKM. With this activity, students can learn how to manage finances well and effectively, and can be more familiar with the use of technology and simple financial applications that can help facilitate business financial management.
Pentingnya Makanan Dengan Gizi Seimbang Guna Meningkatkan SDM Yang Unggul ( Olahan Makanan Sehat dari Daun Kelor ) Nurbaiti, Nurbaiti; Indriani, Wiewiek; Listyaningsih, Erna; Putri, Nadia Tiara; Hasanah, Putri; Mariska, Novalia; Launi, Amalia Vika; Kurnia, Kurnia
Jurnal Bakti Masyarakat Manajemen Vol 2, No 2 (2022): Volume 2 Nomor 2 Tahun 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i1.11544

Abstract

Human Resources (HR) is the most important factor and plays an important role in the development of an area or village. To realize superior human resources, it can be started from food with balanced nutrition, Food ingredients with good nutrition can be found around us, can be through vegetables, fruits, and wild plants such as Moringa leaves. Moringa leaves contain Protein, Iron and Vitamin C which are good for the body, but because it has a fairly pungent smell, people rarely like this plant. For that, people need to know how to manage Moringa leaves into food with balanced nutrition, and become processed that is favored by people. Everyone who later eats Moringa leaves is expected to be able to realize superior human resources.
Co-Authors Dafitri, Rizkika Erna Listyaningsih Hasanah, Putri Indriani, Wiewiek KURNIA KURNIA, KURNIA Launi, Amalia Vika Mariska, Novalia Mustofa Mustofa Nahadia, Risna Nurbaiti Nurbaiti Pangestu, Herwindu Danu Sejati, Hiro Sinaga, Silvi Anggraini Suryani Suryani Wulandari, Friska Tri