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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal ABDIMAS MUTIARA
Gensen Fisher Sitompul
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Chemistry Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology Nursing Social Sciences Other

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Kunjungan Kasih ke Panti Asuhan Agnes Tangga Suci Medan Tambunan, Elisabet; Parlindungan Purba; Febriwan Hulu; Gensen Fisher Sitompul; Festus Wau; Sri Pinky Sibagariang; Iman Krismawati Ndruru; Kornelius Harefa
Jurnal Abdimas Mutiara Vol. 6 No. 1 (2025): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Kegiatan kunjungan kasih ke panti asuhan merupakan merupakan salah satu bentuk empati tim pengabdian pada masyarakat. Melalui kegiatan ini diharapkan dapat menjalin hubungan kekerabatan dengan sesama. Kunjungan kasih ke panti asuhan Agnes Tangga Suci di Medan adalah merupakan langkah nyata yang penuh makna baik bagi tim mau pun anak-anak di panti asuhan. Kunjungan kasih dapat memberikan dukungan emosional, materi, dan spiritual kepada anak-anak di panti asuhan tersebut. Dengan melakukan kunjungan kasih, kita tidak hanya memberikan bantuan fisik, tetapi juga menunjukkan cinta dan perhatian kepada anak-anak yang membutuhkan. Ini bisa menjadi pengalaman yang sangat menyentuh dan menginspirasi, serta memberikan kesadaran yang lebih dalam tentang pentingnya kepedulian sosial dan tanggung jawab terhadap sesama.
PENGARUH GREEN MARKETING DAN GREEN PRICE TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL AQUA Gensen Fisher Sitompul; Roberto Roy Purba; Elisabet Tambunan; Mery Lani Purba
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7287

Abstract

Growing environmental awareness has pushed companies in the bottled water industry to adopt sustainable marketing strategies, yet the effectiveness of green marketing and green pricing on consumer purchase decisions remains inconsistent across studies. This study aims to analyze the effect of green marketing and green price on the purchase decision of Aqua bottled water in Helvetia Medan, both partially and simultaneously. The research applied a quantitative explanatory design. Because the population size was unknown, the sample of 96 respondents was determined using the Lemeshow formula with purposive sampling, targeting consumers who had purchased the product more than five times. Data were collected through an online questionnaire using a five-point Likert scale, tested for validity through Pearson Product Moment correlation and for reliability through Cronbach's Alpha, then analyzed using classical assumption tests and multiple linear regression in SPSS version 26. The results show that green marketing has a positive and significant effect on purchase decisions (t = 2.334; sig. 0.045), while green price also exerts a positive and significant effect (t = 9.118; sig. 0.000) with a more dominant contribution. Simultaneously, both variables significantly influence purchase decisions (F = 408.051; sig. 0.000), explaining 89.8% of its variance.  
Co-Authors Elisabet Tambunan Febriwan Hulu Festus Wau Iman Krismawati Ndruru Kornelius Harefa Parlindungan Purba Purba, Mery Lani Purba, Roberto Roy Sri Pinky Sibagariang