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All Journal ASPIRATION Journal
Sowe Leuape, Emanuel
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Languange, Linguistic, Communication & Media Social Sciences

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COMMUNICATION STEREOTYPES OF FEMALE SMOKERS: A Case Study on Teenage Employees at Point Pool & Lounge in Kupang City Mandolang, Wesley; Andung, Petrus Ana; Sowe Leuape, Emanuel
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.67

Abstract

There are many female smokers in Kupang City and they are often encountered. One of them is at the entertainment venue, Point Pool & Lounge. This has made the researcher interested in studying further the communication of stereotypes towards female smokers. The purpose of this study is: to describe the communication of stereotypes towards teenage female smokers who work at Point Pool & Lounge and 2 to find out the reasons women become smokers who work at Point Pool & Lounge. This type of research is qualitative with a case study method. The theory used is Labeling Theory. Data collection techniques in this study are in-depth interviews, documentation, and observation. The results of this study show that (1) female smokers are seen as naughty women and they get a double stigma in their interaction with the social environment and (2) the reason teenage girls smoke is due to social factors and cigarettes as a medium of expression as well as changes in social construction and lifestyle.
Co-Authors Mandolang, Wesley Petrus Ana Andung