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All Journal JAMBIS : Jurnal Administrasi Bisnis
Lukman Nul Hakim
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN D’RAOSTOP CHICKEN dan BURGER SESKOAL JAKARTA SELATAN Suparman Suparman; Lukman Nul Hakim; Wendy Eko Ruswanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3091

Abstract

This study aims to determine the effect of Promotion and Service Quality on the Level of Customer Satisfaction D'RAOSTOP Chicken and Burger Seskoal South Jakarta. This research uses quantitative methods. Data and information collection was carried out by giving questionnaires to consumers with a sample of 75 consumers with 30 statement items related to promotion variables, service quality and satisfaction levels. The results of the study stated that variable X1 (Promotion) had a positive effect on Y (customer satisfaction) of 30.33%, variable X2 (service quality) had a positive effect on Y (customer satisfaction) of 39.65% and there was an influence of promotion (X1) and service quality (X2) together on customer satisfaction (Y) by 35% while the remaining 65% is influenced by other factors outside of this study.
PENGARUH RELATIONSHIP MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ALBUM K-POP TREASURE (STUDI KASUS PADA KOMUNITAS PENGGEMAR ALBUM TREASURE DI JAKARTA) Adinda Dwifadhilah; Lukman Nul Hakim
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2323

Abstract

This study aims to determine the effect of Relationship Marketing and Consumer Trust on BuyingInterest among the community of fans of the album ‘Treasure’ in Jakarta.. The research methodused was a quantitative method. Data collection was done through the distribution ofquestionnaires. The population in this study were fans of the K-Pop album ‘Treasure’ in Jakarta.The sampling technique used was nonprobability sampling with purposive sampling method andthe Hair.et.al formula, where a sample is taken at least 5 times from the number of questions itemscontained in the questionnaire. The result was a sample consisting of 130 respondents (26x5). Thecollected data were analyzed using multiple linear regression analysis with the help of the IBMSPSS Statistics Version 28 Program.. The results showed that: (1) Relationship Marketing had apositive and significant effect of Buying Intrest, with an influence value 31,4; (2) Consumer Trusthas a positive and significant effect on Buying Interest, with an influence value of 28,1%; (3)Relationship Marketing and Consumer Trust simultaneously have a positive and significant effecton Buying Interestm with an influence value of 34,5%, of which the remaining 65,5% is influencedby other factors not included in this study.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT SIDO MUNCUL Maria Guadalupe Kristi Wungu; Lukman Nul Hakim
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2794

Abstract

This study aims to determine the effect of product quality, brand image, and advertising attractiveness on the purchase decisions for PT Sido Muncul's products. The research method used is a quantitative method, with data collection through the distribution of questionnaires. The research population is consumers who have ever consumed products from PT Sido Muncul, out of which the sample was selected using a convenience sampling technique, which means that respondents were selected randomly, i.e. those whom the researcher accidentally encountered and selected with various considerations, including representativeness of the population and compliance with the requirements in the analysis tool. The collected data was then analyzed using multiple linear regression analysis techniques with the help of IBM Statistics software version SPSS 26
Co-Authors Adinda Dwifadhilah Maria Guadalupe Kristi Wungu Suparman Wendy Eko Ruswanto