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All Journal JAMBIS : Jurnal Administrasi Bisnis
Wendy Eko Ruswanto
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN D’RAOSTOP CHICKEN dan BURGER SESKOAL JAKARTA SELATAN Suparman Suparman; Lukman Nul Hakim; Wendy Eko Ruswanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3091

Abstract

This study aims to determine the effect of Promotion and Service Quality on the Level of Customer Satisfaction D'RAOSTOP Chicken and Burger Seskoal South Jakarta. This research uses quantitative methods. Data and information collection was carried out by giving questionnaires to consumers with a sample of 75 consumers with 30 statement items related to promotion variables, service quality and satisfaction levels. The results of the study stated that variable X1 (Promotion) had a positive effect on Y (customer satisfaction) of 30.33%, variable X2 (service quality) had a positive effect on Y (customer satisfaction) of 39.65% and there was an influence of promotion (X1) and service quality (X2) together on customer satisfaction (Y) by 35% while the remaining 65% is influenced by other factors outside of this study.
Co-Authors Lukman Nul Hakim Suparman