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All Journal Majalah Ilmiah Bijak Ilomata International Journal of Management JAMBIS : Jurnal Administrasi Bisnis
Suparman
Institut Ilmu Sosial Dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH STRATEGI PEMASARAN DAN PELAYANAN PERGURUAN TINGGI TERHADAP KEPUASAN PELANGGAN PROGRAM UNGGULAN STRATA SATU (S1) SEKOLAH TINGGI ILMU ADMINISTRASI MANDALA INDONESIA (STIAMI) Suparman Suparman
Majalah Ilmiah Bijak Vol 13, No 1: march 2016
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.718 KB) | DOI: 10.31334/bijak.v13i1.54

Abstract

This study aims to determine the Effects of Marketing Strategies and Customer Satisfaction Quality Of Service / Student. Samples are 32 respondents drawn from a population of 36 students with Saturated sampling method. Data collection using questionnaire techniques, engineering research questionnaires, and observation. Processing of primary data using Analytical Methods Descriptive Analysis Method. From the discussion following results were obtained:First, There is the influence of Marketing (X1) on Customer Satisfaction / Student (Y) . Marketing significant value in the variable is equal to 0.966 (<0.05) which means that there is no influence of marketing variables partially on Customer Satisfaction. So H0 is rejected H1 is accepted. There is the influence of Quality of Service (X2) are positive and significant impact on Customer Satisfaction / Student (Y) . The value of significance in the variable quality of service is equal to 0.000 (< 0.01), which means with a confidence level of 99 percent variable partial Service Quality Customer Satisfaction is very real influence . So H0 H1 is rejected. There is positive and significant, Marketing Variables (X1) and Quality of Service (X2) jointly against Employee Morale (Y). Through the significance test using the F distribution, obtained Significance calculated F of 0.000 ( < 0.05 ) . This means that H0 is accepted or rejected H1. And the value of the coefficient of determination obtained with SPSS calculation amounted to 0.718. This indicates that 71.8 % of this value indicates that the total variation influences all independent variables to variable Quality Customer / Students. The influence of other variables beyond the variables studied was 28.2 percent. variables beyond the variables studied was 28.2 percent .Secondly, Strategy Marketing and Service Quality, both individually and jointly influence on customer satisfaction / student.
Culinary Product Innovation Strategy Micro, Small and Medium Entreprise in The New Normal Era Dewi Nurbaiti; Nur Fitri Rahmawati; Suparman; Rousdy Safari Tamba; Thamrin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.249 KB) | DOI: 10.52728/ijjm.v2i3.284

Abstract

The existence of a corona virus epidemic or Covid-19 that lasted a long time in several countries, one of which in Indonesia has a negative impact on the Micro and Small Medium Enterprises (MSMEs). The impact that occurred was the decline in turnover due to the reduced number of buyers, where many MSMEs had to close their businesses. When entering the new normalcy era or the New Normal era, the SMEs will open their businesses again but get new challenges in terms of product innovation. Innovation is needed to make a business survive in the new normal era, one of which is innovation in terms of product types. The purpose of this study is to produce recommendations for SMEs in determining the right product innovation strategy in the New Normal era. This study raises the formulation of the problem of how the SME product innovation strategy in the current era of New Normal. The method used in this study is a qualitative research method with data collection techniques through network interviews and descriptive data analysis techniques, with research informants who are SMEs in East Jakarta. The results of this study indicate that in the New Normal era, the SMEs are implementing a product innovation strategy by changing the shape of the product in the same type (changing shape) and also changing the type of product that is different from the previous product (changing type). By implementing the two product innovation strategies, SMEs can still compete in the New Normal era at this time. Recommendations from this research are expected to be used by SMEs to be more innovative in producing culinary products so they can survive in the New Normal era.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN D’RAOSTOP CHICKEN dan BURGER SESKOAL JAKARTA SELATAN Suparman Suparman; Lukman Nul Hakim; Wendy Eko Ruswanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3091

Abstract

This study aims to determine the effect of Promotion and Service Quality on the Level of Customer Satisfaction D'RAOSTOP Chicken and Burger Seskoal South Jakarta. This research uses quantitative methods. Data and information collection was carried out by giving questionnaires to consumers with a sample of 75 consumers with 30 statement items related to promotion variables, service quality and satisfaction levels. The results of the study stated that variable X1 (Promotion) had a positive effect on Y (customer satisfaction) of 30.33%, variable X2 (service quality) had a positive effect on Y (customer satisfaction) of 39.65% and there was an influence of promotion (X1) and service quality (X2) together on customer satisfaction (Y) by 35% while the remaining 65% is influenced by other factors outside of this study.
Pengaruh Kualitas Pelayanan dan Fasilitas Kesehatan Terhadap KepuasanPasien Rawat Inap Ruang Anggrek (Studi Kasus Rumah Sakit Umum Daerah dr. Chasbullah Abdulmadjid Kota Bekasi) Putri Maryani Supranoto; Suparman Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2527

Abstract

This study entitled "The Effect of Quality of Health Services and Health Facilities on Satisfaction of Inpatients at the Orchid Room" which was compiled by Putri Maryani Supranoto with NPM: CB117112163. This study aims to determine: 1) whether the quality of service affects the satisfaction of inpatients in the orchid room, 2) whether the quality of service affects the satisfaction of inpatients in the orchid room, 3) whether the quality of services and health facilities affect the satisfaction of inpatients in the orchid room. . The population in this study were inpatients in the orchid room with a sample of 363 people. The method used is a survey with a quantitative approach. The sampling technique used is non-probability sampling. The instrument testing technique in this study used validity and reliability tests, while the data analysis techniques used were descriptive analysis, multiple linear analysis, and classical assumption tests. The results of the study show that: 1) service quality affects patient satisfaction with t_count (6,486) > t_table (1.971), 2) Health facilities affect patient satisfaction with t_count values (9,691) > t_table (1.971), 3) service quality and Health facilities have an effect on patient satisfaction with the value of F_count (125,250) > F_(table )(3,04). Based on the value of R^2, the quality of service and health facilities with a percentage of 65.5% affects patient satisfaction
Faktor – Faktor Dampak Kebijakan Larangan Import Pada Penjualan Thrift Di Kota Tangerang David Anthonyus; Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 6: Desember 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This study aims to analyze the factors affecting the impact of the government’s policy on banning the importof second-hand clothing on thrift business sales in Tangerang City. The import ban policy was implementedto protect the domestic garment industry and to safeguard public health. However, this policy has generatedvarious consequences for thrift business actors who have long depended on imported second-hand clothingas their main source of supply. This research employs a descriptive qualitative approach. Data werecollected through in-depth interviews and documentation studies. The informants consisted of governmentrepresentatives, thrift business owners in Tangerang City, and academics with expertise in trade policy andmicro-enterprises. Data analysis was conducted qualitatively through data reduction, data presentation, andconclusion drawing. The findings indicate that the import ban policy has resulted in economic impacts,including decreased income, limited product supply, and increased selling prices of thrift products. From asocial perspective, the policy has influenced public perceptions of thrift businesses and altered consumerconsumption patterns. Meanwhile, in terms of business operations, thrift entrepreneurs face reduced stockavailability and limited product variety. To cope with these conditions, thrift business actors haveimplemented various adaptive strategies, such as product diversification, seeking alternative suppliers, andstrengthening relationships with customers. However, these strategies remain defensive in nature and havenot yet been fully effective in promoting optimal business development.Keywords: Import Ban Policy, Policy Impact, Second-Hand Clothing, Tangerang City, ThirftBusiness
Strategi Pemasaran Jasa Pendidikan Di SD Islam Al Azhar 5 Kemandoran Dalam Meningkatkan Jumlah Siswa 2025/2026 Khansa Aurellia Mantofani; Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 1: Februari 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract. The background of this study stems from the phenomenon of increasing competition among private elementary schools in the Jakarta area, as well as changes in parental behavior, which has become more selective and increasingly reliant on digital media such as Instagram, YouTube, and school websites when choosing educational institutions for their children. This phenomenon has prompted schools to not only focus on educational quality but also on marketing strategies that effectively highlight the school's strengths. This study used a descriptive qualitative approach, data collecting technique used such as in-depth interviews, observations, and documentation involving eight informants, including school principals, teachers, administrative staff, parents, and school committee members. This study aimed to analyze the educational service marketing strategies implemented by SD Islam Al Azhar 5 Kemandoran to increase the number of students in the 2025/2026 academic year. The results of the study indicated that the educational service marketing strategy using the 7P marketing mix approach (Product, Price, Place, Promotion, People, Process, Physical Evidence) has been well implemented by SD Islam Al Azhar 5 Kemandoran. These strategies included offering superior educational programs, utilizing social media as a promotional tool, providing communicative services, and managing facilities that support the learning process. The implementation of these strategies has had a positive impact on increasing the number of applicants and new students. The success indicators of this strategy can be seen in terms of educational quality, innovation in the learning process, the school's positive image in the community, the availability of facilities and infrastructure, as well as the professionalism of educators and educational staff. Keywords: Marketing Strategy, Educational Services, 7P Marketing Mix, SD Islam Al Azhar 5 Kemandoran
Co-Authors David Anthonyus Dewi Nurbaiti Khansa Aurellia Mantofani Lukman Nul Hakim Nur Fitri Rahmawati Putri Maryani Supranoto Tamba, Rousdy Safari Thamrin Wendy Eko Ruswanto