Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Fitri Ciptosari
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE THE INFLUENCE OF PRODUCT VARIETY, DISPLAY LAYOUT, AND PACKAGING ON CUSTOMER PURCHASE INTENTION OF MSME AT PERUMDA BIDADARI GALLERY Peong, Hersanius Kurnia; Iswanto, Andy Iwan; Fitri Ciptosari; Aurelia Jessica Putri; Aloysius Gonsaga; Yuvensius Adevanli Genggo; Gerardus Kutrisman Trionistan
JURNAL AKADEMISI VOKASI Vol 2 No 2 (2023): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v2i2.89

Abstract

Abstract This study aims to analyze the effect of Product Variety, Display Layout, and Packaging on Purchase Intention of Perumda Bidadari UMKM Gallery. By using a descriptive explanatory research approach, data collection was carried out through observation, questionnaires, and interviews with visiting tourists. The data analysis technique uses multiple linear regression, T, F hypothesis testing, and correlation coefficient testing on data processed with the SPSS 26 program. The results of multiple linear regression show that Display Layout (X2) and Packaging (X3) have a significant influence on Purchase Intention (Y), while Product Variety (X1) is not significant. The T test confirms that Display Layout and Packaging have a significant influence, while Product Variety is not significant in predicting Purchase Intention. The F-test results show that the overall regression model is statistically significant with variance in Purchase Intention. The coefficient of determination of 74.5% indicates how much of the variability in Purchase Intention can be explained by the three variables together. This analysis confirms that Display Layout and Packaging have a significant role in influencing Customer Purchase Intention at Perumda Bidadari's MSME gallery. While Product Variety, although not statistically significant, remains relevant in certain contexts.
Adopsi Teknologi Pembayaran Digital QRIS di Kalangan UMKM Labuan Bajo: Tantangan dan Peluang Petrus Suhardi Ekaputra; Fitri Ciptosari; Tedy Halim
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.138

Abstract

This study aims to analyze the challenges and opportunities in adopting the QRIS digital payment technology among MSMEs in Labuan Bajo, Indonesia. In the context of tourism development and transaction digitalization, QRIS is considered to enhance operational efficiency and customer accessibility for business owners. However, the adoption of this technology still faces several barriers, such as low technology literacy, limited digital infrastructure, and concerns over transaction security. A qualitative research method was employed, involving in-depth interviews with 15 MSME operators. The findings reveal that the ease of use and relative advantages of QRIS encourage adoption by some MSMEs, especially those serving tourists. However, internet access limitations and low technological understanding significantly hinder its broader implementation. The study recommends improving digital literacy and upgrading infrastructure to accelerate QRIS adoption in the tourism sector.
Peran Online Travel Agent dalam Transformasi Digital Akomodasi Skala Kecil di Destinasi Wisata: Studi Kasus Labuan Bajo dalam Perspektif Smart Tourism Fitri Ciptosari; Teddy Halim
Jurnal Penelitian Terapan Mahasiswa Vol 3 No 1 (2025): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini memperlihatkan bahwa transformasi digital melalui pemanfaatan Online Travel Agent (OTA) telah membawa perubahan signifikan dalam tata kelola akomodasi lokal di Labuan Bajo. Temuan menunjukkan bahwa sebagian besar pelaku usaha telah mengintegrasikan sistem OTA dengan channel manager, yang berdampak langsung pada efisiensi operasional, peningkatan tingkat okupansi kamar, serta perluasan akses pasar secara global. Fitur-fitur seperti ulasan pelanggan, promosi dinamis, dan data analitik turut memperkuat posisi OTA sebagai alat strategis dalam ekosistem smart tourism.
Co-Authors Aloysius Gonsaga Andy Iwan Iswanto Aurelia Jessica Putri Gerardus Kutrisman Trionistan Hersanius Kurnia Peong Ida Ayu Rostini Petrus Suhardi Ekaputra Teddy Halim Tedy Halim Yuvensius Adevanli Genggo