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All Journal Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Akademisi Vokasi
Made Satria Pramanda Putra
Politeknik Negeri Bali
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemanfaatan Media Sosial sebagai Alat Promosi pada Usaha Tourist Information Center Ni Putu Yesi Krisna Dewi; Fransiska Regista Hadan; Ni Wayan Pranindyastami; Ni Komang Rika Trianthi; Ni Putu Candra Oktavianti; Ni Ketut Abellia Kusumastuti; Made Satria Pramanda Putra
JURNAL AKADEMISI VOKASI Vol 4 No 1 (2025): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v4i1.162

Abstract

This study examines the use of social media by the Tourist Information center (TIC), a local tourism service business operating in the Legian and Seminyak areas of Bali. Social media has proven effective in strengthening destination image through visual content, user testimonials, and two way interaction. However, in practice, TIC still faces several challenges, including limited human resources, advertising costs that are not proportional to outcomes, and inconsistent digital identity. This research employs a descriptive qualitative approach using in depth interviews, social media observation, and literature review. The findings reveal that strategies based on traveler experiences, the integration of digital service links, and content alignment with digital trends help build trust and increase audience engagement. This study provides practical insights for small tourism businesses in designing impactful digital promotion strategies and offers a conceptual foundation for understanding the role of social media in local tourism enterprises. Keywords: Social Media, Tourism Promotion, and Digital Strategy.
Inovasi Pengembangan  dan Peningkatan Nilai Tambah  Buah  Salak sebagai Produk  Eksport pada  KWT Agro Abian Salak di Desa Sibetan Karangasem Ida Ayu Elistywati; Made Satria Pramanda Putra; Ni Wayan Merry Nirmala Yani; Putu Yunita Wacana Sari
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jahz6196

Abstract

This community service program aims to improve the welfare of rural communities through the development of local economic potential, focusing on innovation and increasing the added value of salak (snake fruit) as an export product. The method used was descriptive qualitative, derived from interviews and training. Secondary sources were obtained from scientific journals, books, and relevant documents, which were then described. The results of this community service program demonstrate an improvement in the quality of the snake date product. The processing of the salak dates involves several stages, and after additional fermentation and oven drying, the water content is reduced from 39.5 to 18.8. This low water content allows the salak dates product to be consumed longer and meets the 1996 Indonesian National Standard (SNI) limit of 35% for wet food products
Co-Authors Fransiska Regista Hadan Ida Ayu Elistywati Ni Ketut Abellia Kusumastuti Ni Komang Rika Trianthi Ni Putu Candra Oktavianti Ni Putu Yesi Krisna Dewi Ni Wayan Merry Nirmala Yani Ni Wayan Pranindyastami Putu Yunita Wacana Sari