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All Journal Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Mappiasse
Politeknik eLBajo Commodus, Labuan Bajo
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Digital Marketing Strategy : A Study On Start-Up Delivery Service Business In Manggarai Regencies Hersanius Kurnia Peong; Andy Iwan Iswanto; Mappiasse
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.109

Abstract

ABSTRACT This research investigates the implementation of digital marketing in start-up entrepot service businesses in the Greater Manggarai region, particularly focusing on the use of social media as the main marketing tool. Against the backdrop of the rapid development of information technology and the increasing popularity of the trust services business, this study aims to understand how businesses utilize digital marketing strategies to expand their market and increase their brand exposure. The research method used is a descriptive qualitative approach using data from online observations and interviews with drop-off service owners and customers. The results show that the majority of businesses use social media such as Facebook and Instagram as the main marketing tools, with the implementation of digital marketing strategies such as search engine optimization (SEO) to increase their online visibility. The implementation of digital marketing aims to increase brand awareness, customer numbers, and sales. Although competition in the market is getting tougher, innovation and effective marketing strategies are key to winning the competition. In conclusion, the implementation of digital marketing is a must in the growth strategy of a delivery service business in this digital era, allowing businesses to win the trust and preference of customers through consistent and relevant interactions on social media.
The Implication Of Instagram Visual Content On Interest In Visiting Santirah River Tubing, Tulisari Village, Pangandaran Regency Akib Hehanussa; Mappiasse; Hersanius Kurnia Peong; Laurensius Sandrio
Jurnal Penelitian Terapan Mahasiswa Vol 2 No 1 (2024): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

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Abstract

This research aims to analyze the implications of Instagram visual content on interest in visiting the Santirah River Tubing tourist destination, Raburi Village, Parigi District, Pangandaran Regency. The method used in this research is a quantitative method which uses descriptive analysis. The information collection technique used was distributing questionnaires randomly via Google Form. Observation and documentation methods are also used to obtain relevant information. The data processing technique is carried out through testing the validity and reliability of the questionnaire that has been distributed. After the data is valid and reliable as a whole and per statement item, a normality test is carried out. From the results of data processing, it was concluded that Instagram visual content (X) had a significant effect on visiting interest (Y) at Santirah River Tubing (SRT) by 78.4%. In another sense, hypothesis H1 is accepted, meaning that there is a significant influence between the Instagram visual content variable (X) on visiting interest (Y) at SRT, Selalari Village, Parigi District, Pangandaran Regency.
Co-Authors Akib Hehanussa Andy Iwan Iswanto Hersanius Kurnia Peong Laurensius Sandrio