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All Journal jurnal niara Syntax Literate: Jurnal Ilmiah Indonesia ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Community Engagement and Emergence Journal (CEEJ) Cita Ekonomika: Jurnal Ilmu Ekonomi Journal La Bisecoman Journal La Sociale Journal of Economics Research and Policy Studies Journal of International Conference Proceedings
Abdul Halim
Universitas Palangka Raya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Potential of Local Wisdom Based MSMEs in Improving the Economy Muhammad Farras Nasrida; Suherman Suherman; Abdul Halim; Sabirin Sabirin
Journal La Bisecoman Vol. 7 No. 5 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i5.5167

Abstract

This study analyzes the strategic potential of local wisdom based Micro, Small, and Medium Enterprises (MSMEs) in Palangka Raya City. This economic pillar accounts for 23.4% of the Gross Regional Domestic Product (Palangka Raya City Government, 2022). Despite having unique Dayak cultural assets, the synergy between the MSME economy and cultural assets has not been optimal due to operational challenges. This study fills this gap by mapping the potential and formulating development strategies. Using a descriptive analytical qualitative approach, data were collected through indepth interviews, observations, and documentation studies, and then analyzed thematically. The objectives to (1) map local wisdom SME products, (2) analyze business models and challenges, and (3) formulate a strategic model have been achieved. The results show great potential in Rattan Weaving and Speckled Thread Batik, but are constrained by traditional business models and the "authenticity commercialization paradox." A holistic development strategy model was formulated, focusing on capacity building, access to capital, digital transformation, and institutional strengthening.
Co-Authors Aditia Pebrian Bismart Arituan Dewi Rahayu Dicky Perwira Ompusunggu Dimas Prima Rosa Eka Santi Agustina Fatimah Jonathan Giovanni Kasi Eselonirmala Waruwu M Farras Nasrida M Farras Nasrida Miar Miar Muhammad Farras Nasrida Murraya Putri Palupi Muzdalifah Nor Ainah Ainah Pratiwi Subianto Pratiwi Subianto Pratiwi Subianto Ridha Ramadhany Rima Hayati Rio Pratama Sabirin Sabirin Sri Mujiarti Ulfah Subianto, Pratiwi Suherman Suherman Suherman Suherman Suherman Suherman Tiur Roida Simbolon Tiur Roida Simbolon Tiur Rosida Simbolon Tri Putri Hutabalian