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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara JEM : Jurnal Equilibrium Manajemen
Aisyah Aisyah
Universitas Panca Bhakti
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS STRATEGI ADAPTASI PEDAGANG PASAR TRADISIONAL FLAMBOYAN DALAM MENGHADAPI PERSAINGAN PASAR MODERN DI PONTIANAK: ANALISIS STRATEGI ADAPTASI PEDAGANG PASAR TRADISIONAL FLAMBOYAN DALAM MENGHADAPI PERSAINGAN PASAR MODERN DI PONTIANAK Muhammad Faisal; Angga Hendharsa; Aisyah Aisyah
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 12 No 1 (2026): Vol 12 No 1 (2026): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v12i1.609

Abstract

AbstractThe Flamboyan traditional market in Pontianak is one of the main distribution centers for basic necessities for the local community. This market is now facing increasingly fierce competition from modern markets that offer convenience, state-of-the-art facilities, and digital payment technology. This study uses a mixed method approach to comprehensively examine the adaptation strategies and competitiveness of traditional market traders in response to the existence of modern markets. Quantitative data was obtained from a survey of 150 traders and 200 consumers regarding their perceptions of prices, services, products, and market facilities. Meanwhile, qualitative data was collected through in-depth interviews with 10 informants, including traders, market managers, and regional economic experts. The analysis used descriptive statistics and SWOT for quantitative data, as well as thematic coding techniques for qualitative data. The findings show that traditional markets excel in the aspects of bargaining culture, competitive prices, and personal service, although they still face limitations in facilities and a lack of digitalization. Traders are gradually beginning to utilize digital technologies such as social media and electronic payments. Key recommendations include improving digital literacy training, upgrading market facilities, and a more active role for the government in supporting the modernization and digitization of traditional markets in order to maintain competitiveness.
Pelatihan Pemanfaatan Canva AI Sebagai Media Pembelajaran Inovatif Bagi Guru SMAN 11 Pontianak Windi Pratiwi; Aisyah Aisyah; Cesy Iola Kariza
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.9265

Abstract

SMAN 11 Pontianak merupakan sekolah menengah atas negeri yang berada di wilayah perkotaan dengan akses infrastruktur teknologi yang relatif memadai, namun pemanfaatan teknologi digital berbasis Artificial Intelligence (AI) dalam pembelajaran masih belum optimal. Sebagian besar guru masih mengandalkan metode konvensional dan media presentasi yang bersifat statis, serta memiliki literasi digital yang terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi digital guru dan membekali keterampilan praktis pembuatan media pembelajaran inovatif menggunakan Canva AI bagi 25 guru peserta. Metode pelaksanaan disusun dalam lima tahapan yang berkesinambungan, yaitu sosialisasi, pelatihan berbasis praktik langsung (hands-on training), penerapan teknologi, pendampingan dan evaluasi, serta keberlanjutan program. Keberhasilan kegiatan diukur melalui pre-test dan post-test serta kuesioner evaluasi. Hasil kegiatan menunjukkan peningkatan rata-rata nilai pemahaman guru dari 94.80 (pre-test) menjadi 98.80 (post-test), dengan 100% peserta mencapai target kelulusan evaluasi. Selain itu, 100% peserta berhasil menyusun produk media pembelajaran berbasis Canva AI yang siap digunakan serta menunjukkan tingkat keyakinan tinggi (rerata 4.80 dari skala 5) untuk menintegrasikan AI secara mandiri. Disimpulkan bahwa pelatihan Canva AI efektif meningkatkan kompetensi digital guru; direkomendasikan pendampingan berkesinambingan dan integrasi hasil ke dalam program pengembangan profesi guru di sekolah.
Co-Authors ANGGA Hendharsa Cesy Iola Kariza Muhammad Faisal Windi Pratiwi