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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Safitri Nuraulia Gunawang
Universitas Bosowa
Social Sciences Other

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Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village: Peningkatan Kemampuan Literasi Digital & Pemasaran Digital Pelaku UMKM di Desa Bonto Manurung Abdillah SAS; Supriadi Syam; Andi Riska Andreani Syafaruddin; Safitri Nuraulia Gunawang; Saddam Alfarauq
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.22985

Abstract

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these businesses. The program was conducted through training, technology implementation, and intensive mentoring focused on using websites for digital marketing, production management, marketplace creation and use, digital literacy, basic digital marketing, business model canvas, and digital content. Evaluation was carried out using pre-test and post-test questionnaires administered to the training participants. The results indicated an increase in participants' knowledge in various aspects, with improvements ranging from 40% to 100% after several training stages. Additionally, this program heightened awareness of the importance of digital literacy and digital media in managing businesses in the modern era.
Co-Authors Abdillah SAS Andi Riska Andreani Syafaruddin Saddam Alfarauq Syam, Supriadi