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All Journal Jurnal Manajemen
Anggita Nurhayati
Faculty of Economics and Business, Universitas Muhammadiyah Surabaya
Economics, Econometrics & Finance

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Barriers to E-Commerce Adoption for MSMEs in LAZISMU East Java Mochamad Mochklas; Dwi Songgo Panggayudi; Anggita Nurhayati
Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i1.2484

Abstract

The growth of e-commerce has become a rapidly growing sector in recent years, but micro, small and medium enterprises (MSMEs) are still lagging in utilising e-commerce. This study aims to analyse the influence of decision-making barriers, technological barriers, organisational barriers, environmental barriers and consumer trust barriers in e-commerce on the business performance of MSMEs fostered by LAZISMU East Java. 226 MSMEs fostered by LAZISMU East Java participated as respondents in this study, and the incoming data was processed using SmartPLS 3.0. The data analysis determined that technological and environmental barriers significantly positively affected the business performance of MSMEs fostered by LAZISMU East Java. Meanwhile, decision-making, organisational, and consumer trust barriers had a positive but insignificant effect on the business performance of MSMEs fostered by LAZISMU East Java.
Co-Authors Dwi Songgo Panggayudi, Dwi Songgo Mochklas, Mochamad