Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
M Agung Miftahuddin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk, Citra Merek Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Sangkar Ebod Jaya Heru Wijaya; Herni Justiana Astuti; M Agung Miftahuddin; Suyoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9368

Abstract

 This study aims to evaluate the influence of product quality, brand image, and electronic word of mouth on the purchase decision of Ebod Jaya bird cages. The population in this study consisted of 160 bird competition participants in Purbalingga Regency. The sampling technique used was non-probability sampling, resulting in a total of 109 respondents successfully collected. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the assistance of SmartPLS version 4.0. The analysis in this study consisted of two main parts: the outer model and the inner model. The outer model testing included assessments of convergent validity, discriminant validity, and reliability to ensure the quality of the research instruments. Meanwhile, the inner model was used to assess the relationships between constructs, including hypothesis testing, R-square (R²) values, and goodness of fit. Hypothesis testing aimed to determine the significance of the influence of independent variables on the dependent variable. The results of the study indicate that electronic word of mouth has a positive and significant effect on purchase decisions. In contrast, product quality and brand image variables do not have a partial effect on purchase decisions. These findings are expected to provide valuable input for Ebod Jaya's management in formulating more effective strategies and marketing mixes to improve sales target achievement.
Pengaruh Brand Ambassador, Brand Image dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Sepatu Compass (Study pada Mahasiswa Universitas Muhammadiyah Purwokerto) Tendy Rudiyanto; Arini Hidayah; Wida Purwidianti; M Agung Miftahuddin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7512

Abstract

Perkembangan branding digital dan interaksi konsumen menjadikan Brand Ambassador, Brand image, dan Electronic Word of Mouth (E-WOM) semakin penting dalam mempengaruhi perilaku pembelian. Penelitian ini bertujuan menganalisis pengaruh ketiga variabel tersebut terhadap Keputusan Pembelian sepatu compasss pada Mahasiswa Universitas Muhammadiyah Purwokerto.Pendekatan penelitian menggunakan metode kuantitatif explanatory dengan 100 responden melalui purposive sampling. Analisis dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Brand Ambassador berpengaruh positif terhadap Keputusan Pembelian. Brand image memiliki pengaruh paling kuat dan E-WOM juga berpengaruh positif terhadap Keputusan Pembelian.
Co-Authors Arini Hidayah Herni Justiana Astuti Heru Wijaya Suyoto Tendy Rudiyanto Wida Purwidianti