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All Journal PENG: Jurnal Ekonomi dan Manajemen CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Tiara Apriani
Universitas Muhammadiyah Bandung
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk dan Citra  Merek Terhadap Keputusan Pembelian Produk Skincare Tiara Apriani; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/brdxnm62

Abstract

The growth of the beauty industry has changed the way consumers buy products. Product quality and brand image greatly influence purchasing decisions for skincare products. This study analyzes how product quality and brand image affect management students of the 2023 class at Muhammadiyah University Bandung. The method used is quantitative research with 126 respondents selected through purposive sampling. Data was collected through a questionnaire that had been tested for validity and reliability. The results showed that product quality had a positive and significant effect on purchasing decisions, as did brand image. Overall, both contributed greatly to purchasing decisions. The study concluded that good product quality and a strong brand image are important for increasing purchasing decisions. It is recommended to continue maintaining product quality and building a positive brand image.  
Analisis Manajemen Strategi Eksternal dan Internal dalam Pengembangan UMKM : Studi Kasus pada Es Teh Poci Tiara Apriani; Muhammad Gibran Siregar; Farhan Mukti Mutakin; Rafli Maulana Yusuf; Aufa Zulfikar Maulana; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p21zf285

Abstract

This study aims to analyze the internal and external conditions of the Es Teh Poci business in Panyileukan, Bandung, as a strategic case study of a micro, small, and medium enterprise (MSME) in the soft drink sector. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the business owner and supported by recent scholarly literature. The analysis employed several strategic frameworks, including PESTLE, Porter’s Five Forces, Competitor Mapping, Industry Matrix, EFAS, IFAS, IE Matrix, as well as internal analysis tools such as VRIO, Value Chain, Business Model Canvas, and TOWS Matrix. The findings reveal that Es Teh Poci has advantages in its distinctive taste, affordable pricing, and customer loyalty. However, it also faces challenges such as intense market competition and limited digital promotion. A differentiation strategy focused on product quality and service is essential to maintain its position in the local market. Based on the IE Matrix, the business is positioned in the “Grow and Build” quadrant, suggesting that efforts should be directed toward strengthening internal capabilities—particularly in digital marketing and product innovation—to seize external opportunities amid the rising trend of modern beverage consumption
Analisis Studi Kelayakan Bisnis pada Usaha Makanan Cimol Bojot Sawargi Tiara Apriani; Dimas Muhammad Ramdani; Muhammad Raka Alfian; Perwito Perwito
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 1 (2025): Januari-Maret, Local Culture and Traditions
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9wajsf65

Abstract

Cimol bojot is a popular snack with promising market potential. To develop a culinary business like cimol bojot, a business feasibility study is essential. This feasibility study involves an in-depth analysis of the proposed business plan. The purpose of this research is to assess the feasibility of the cimol bojot business in terms of finance, marketing, operations, and human resources. The research method used is qualitative descriptive analysis. Additionally, a literature review was conducted to gather relevant market information. The results of this study are expected to serve as an evaluation tool to improve and expand the cimol bojot business, as well as contribute positively to the culinary industry in Indonesia.
Co-Authors Aufa Zulfikar Maulana Dimas Muhammad Ramdani Farhan Mukti Mutakin Halimah Zahrah Muhammad Gibran Siregar Muhammad Raka Alfian Perwito Perwito Rafli Maulana Yusuf Siti Mardiana