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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PENG: Jurnal Ekonomi dan Manajemen
Siti Mardiana
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analysis of The Potential of Rancakalong Tourism Using Attraction, Accessibility, Amenity and Ancillary Approaches (4A) Wasifah Hanim; Hafni Adinda Prasca; Chintya Hermawati; Siti Mardiana; Kralawi Sita
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4270

Abstract

Rancakalong District is one of the sub-districts in Sumedang Regency which has various tourist attractions, there as nature tourism, cultural tourism, special food, tourist villages,  and even Sumedang Typical Batik. The Regional Government has established Rancakalong District as a center for natural and cultural tourism destinations. The purpose of this study was to analyze the potential of Rancakalong Tourism as a tourist destination. The analytical method is descriptive qualitative by using a 4 (four) A approach, namely attractions, accessibility, amenities, and ancillary. By using certain criteria, each component is assessed based on 4 (four) classifications, namely low, medium, high,  and very high. The results of the analysis show that the Potential of the Rancakalong District Tourism Area is classified as medium tends to be high
Peluang Memasuki Pasar Jepang Produk UMKM Briket Arang: Potensi dan Tantangan di Pasar Jepang Adela Ayu Nandini; Mita Ana Yulia; Shaqina Dwimaryam; Seni Indriani; Syakila Nur Hilmi; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/874bp998

Abstract

Penelitian ini bertujuan untuk menganalisis peluang dan tantangan yang dihadapi UMKM dalam mengekspor produk briket arang ke pasar Jepang. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi pustaka untuk mengeksplorasi peluang memasuki pasar Jepang bagi produk UMKM briket arang kelapa, serta potensi dan tantangan yang dihadapi. Hasil penelitian menunjukkan bahwa ekspor briket arang kelapa Indonesia ke Jepang memiliki peluang besar, Jepang juga membuka peluang ekspansi yang lebih luas bagi UMKM Indonesia. Berbagai persyaratan dan regulasi perlu diperhatikan oleh eksportir, seperti izin ekspor, sertifikat lingkungan, standar kualitas (Japanese Agricultural Standards, Japanese Industrial Standards, Japan Forestry Agency, dan Food Sanitation Law) hingga tarif bea cukai. Namun selain peluang, berbagai tantangan harus dihadapi, termasuk persaingan ketat dengan negara lain. Oleh karena itu, strategi yang komprehensif dan terencana diperlukan untuk dapat bersaing di pasar global.
Strategi Ekspor Produk UMKM BanaHalu : Analisis Potensi dan Peluang di Pasar Jepang Naufal Rafi Afrianto; Muhammad Naufal Afrian; Asri Nur Fajriati; Muhammad Yasir Ilyasa; Raid Habibur Rahman; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/yjdrsw07

Abstract

Penelitian ini menganalisis strategi ekspor produk UMKM BanaHalu ke pasar Jepang dengan mempertimbangkan potensi, tantangan, peluang, dan strategi pemasaran yang relevan. Kopi BanaHalu merupakan specialty coffee asal Gunung Halu dengan aroma pisang alami yang diolah melalui fermentasi inovatif. Permintaan kopi di Jepang mengalami pertumbuhan meskipun sempat mengalami penurunan dalam beberapa periode tertentu. Untuk memasuki pasar Jepang, UMKM perlu memahami regulasi impor, prosedur kepabeanan, serta hambatan tarif dan non-tarif. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan sumber data primer dari UMKM BanaHalu dan data sekunder dari literatur terkait. Hasil penelitian menunjukkan bahwa Jepang merupakan pasar potensial bagi kopi specialty Indonesia, dengan meningkatnya minat konsumen terhadap kopi berkualitas tinggi. Strategi pemasaran yang dapat diterapkan mencakup partisipasi dalam pameran dagang, distribusi melalui retail lokal, pemanfaatan e-commerce, serta kolaborasi dengan influencer untuk meningkatkan brand awareness di pasar Jepang.
Analisis Strategi Eksternal dan Internal untuk Pengembangan Berkelanjutan pada UMKM Sabana Fried Chicken Panyileukan Devia Izmi Nurshanti; Imel Aura Agustin; Nadia Elsa; Risnawati Aisy; Yoga Sampurna; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d4ttxm78

Abstract

This study aims to analyze external and internal strategies in UMKM Sabana Fried Chicken Panyileukan in order to formulate a sustainable development strategy. The approach used is descriptive qualitative with interview methods, direct observation, and literature studies. The analytical tools used include PESTLE, Porter's Five Forces, Competitor Mapping, Industry Matrix, VRIO, Value Chain, Business Model Canvas (BMC), and IFAS and EFAS Tables formulated into SWOT and TOWS Matrices. The results of the analysis show that Sabana has advantages in strategic location, customer loyalty, and efficient operational systems. However, there are significant weaknesses in terms of promotion, digitalization, and dependence on the owner. From the external side, Sabana is considered quite responsive to opportunities such as fast food trends and stable raw material prices, even though it is faced with threats of competition and environmental issues such as flooding. Based on the IE Matrix, the business position is in Quadrant V (Hold and Maintain), which recommends a survival strategy through optimizing strengths and gradually improving weaknesses. The recommended strategies include strengthening digital promotion, HR training, and implementing a digital operational system. This research is expected to be a strategic reference for MSMEs in designing adaptive and sustainable business decisions.
Penerapan Manajemen Strategis dalam Meningkatkan Daya Saing UMKM: Studi Kasus Cireng Seuhah Panyileukan Pina Aulia M; Syahla Mutia Aini; Mila Salbiyah; Asep Saepuloh; Fajar Yunawwirudin; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hgs97975

Abstract

This study aims to analyze the implementation of strategic management to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through a case study of Cireng Seuhah Panyilekann, a local business specializing in traditional Sundanese snack food, cireng (fried tapioca cake). Despite its potential market, this MSME faces challenges related to product quality, distribution, and promotion. This research employs a qualitative approach using a case study method, interviews, and direct observation of the business owners and consumers. The findings reveal that product differentiation strategy, along with a strong focus on quality and innovation in flavor varieties, plays a key role in improving competitiveness. Additionally, effective marketing management through social media and partnerships with distribution agents significantly contribute to market expansion and product visibility. By implementing the right strategies, Cireng Seuhah Panyilekann has successfully improved its position in the local market and strengthened customer loyalty.
Analisis Faktor Eksternal dan Internal Sebagai Dasar Strategi Pengembangan UMKM Kebab Sultan Panyileukan Nur Fauziah Putri; M Raihan Ramadhani; Annisa Pratiwi Sundari; Satria Adi Putra; Fadlillah Ramadhan; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xh01y125

Abstract

This study aims to analyze internal and external factors that affect the sustainability of the Kebab Sultan MSME business in Panyileukan, and to develop appropriate development strategies based on these conditions. The research method used is descriptive qualitative with data collection techniques through semi-structured interviews with MSME owners and employees. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to identify the strengths, weaknesses, opportunities, and threats faced by the Kebab Sultan MSME. The results of the study show that MSMEs have several strengths such as distinctive product tastes and strategic locations, but also face weaknesses in terms of marketing management. From the external side, the opportunities are wide open with the increasing public interest in fast food, but there are threats from similar business competition around the Panyileukan area. Based on the results of the SWOT analysis, development strategies that can be applied include increasing digital promotion, increasing brand awareness, and more efficient operational management. This research is expected to be the basis for strategic considerations for MSME actors in developing their businesses sustainably.  
Analisis Manajemen Strategi Eksternal dan Internal dalam Pengembangan UMKM : Studi Kasus pada Es Teh Poci Tiara Apriani; Muhammad Gibran Siregar; Farhan Mukti Mutakin; Rafli Maulana Yusuf; Aufa Zulfikar Maulana; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p21zf285

Abstract

This study aims to analyze the internal and external conditions of the Es Teh Poci business in Panyileukan, Bandung, as a strategic case study of a micro, small, and medium enterprise (MSME) in the soft drink sector. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the business owner and supported by recent scholarly literature. The analysis employed several strategic frameworks, including PESTLE, Porter’s Five Forces, Competitor Mapping, Industry Matrix, EFAS, IFAS, IE Matrix, as well as internal analysis tools such as VRIO, Value Chain, Business Model Canvas, and TOWS Matrix. The findings reveal that Es Teh Poci has advantages in its distinctive taste, affordable pricing, and customer loyalty. However, it also faces challenges such as intense market competition and limited digital promotion. A differentiation strategy focused on product quality and service is essential to maintain its position in the local market. Based on the IE Matrix, the business is positioned in the “Grow and Build” quadrant, suggesting that efforts should be directed toward strengthening internal capabilities—particularly in digital marketing and product innovation—to seize external opportunities amid the rising trend of modern beverage consumption
Co-Authors Adela Ayu Nandini Annisa Pratiwi Sundari Asep Saepuloh Asri Nur Fajriati Aufa Zulfikar Maulana Chintya Hermawati Devia Izmi Nurshanti Fadlillah Ramadhan Fajar Yunawwirudin Farhan Mukti Mutakin Hafni Adinda Prasca Imel Aura Agustin Kralawi Sita M Raihan Ramadhani Mila Salbiyah Mita Ana Yulia Muhammad Gibran Siregar Muhammad Naufal Afrian Muhammad Yasir Ilyasa Nadia Elsa Naufal Rafi Afrianto Nur Fauziah Putri Pina Aulia M Rafli Maulana Yusuf Raid Habibur Rahman Risnawati Aisy Satria Adi Putra Seni Indriani Shaqina Dwimaryam Syahla Mutia Aini Syakila Nur Hilmi Tiara Apriani Wasifah Hanim Yoga Sampurna