Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of International Conference Proceedings SENEMA
Ni Putu Audi Orlanda
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENINGKATAN BRANDING PEMASARAN MELALUI MEDIA SOSIAL DAN OPTIMALISASI PENCATATAN TATA KELOLA KEUANGAN MENGGUNAKAN APLIKASI CREDIBOOK PADA UMKM KUE GABIN TIRTA NADI I Komang Oka Permadi; Ni Komang Urip Krisna Dewi; Ni Putu Audi Orlanda
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian masyarakat dilaksanakan di Desa Adat Sading, Kecamatan Mengwi, Kabupaten Badung, dengan mitra UMKM Kue Gabin Tirta Nadi yang bergerak di bidang makanan. Permasalahan yang dihadapi oleh mitra ini dalam menghadapi pesaing era globalisasi adalah penurunan omset penjualan yang disebabkan oleh kurangnya pemahaman tentang pemanfaatan media sosial sebagai sarana pemasaran dan kurangnya pengetahuan tentang pembukuan. Untuk menangani masalah tersebut, dilakukan kegiatan penyuluhan dan pelatihan tentang penggunaan media sosial sebagai sarana pemasaran, serta pelatihan dan pendampingan tentang pembukuan digital. Hasil dari pengabdian masyarakat ini adalah mitra dapat mempromosikan usahanya di media sosial seperti Instagram dan WhatsApp, serta mitra dapat melakukan pencatatan pembukuan secara rutin menggunakan aplikasi Credibook untuk kegiatan usahanya. Dengan demikian, melalui upaya ini, diharapkan mitra dapat meningkatkan daya saingnya dalam pasar global dan mencapai keberlanjutan usaha yang lebih baik.
The Impact of Shoppable Live Streaming and Brand Trust on Purchase Decisions: The Mediating Role of Purchase Intention in ShopTokopedia Platforms I Wayan Ryan Kusumatirta; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja; Ni Putu Audi Orlanda; I Gusti Agung Ayu Dian Priskila Chandra; I Wayan Agus Budi Darma; Anak Agung Ayu Pramisanthi Dewi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4181

Abstract

The rapid growth of e-commerce has reshaped marketing strategies, with shoppable live streams emerging as an innovative medium that merges interactive shopping experiences with real-time entertainment. This study examines the effect of shoppable live streams and brand trust on purchase decisions, with purchase intention positioned as a mediating variable among ShopTokopedia users in Bali, particularly during the platform’s transition from TikTok Shop to ShopTokopedia. Using a quantitative approach, data were collected from 100 respondents and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings demonstrate that while shoppable live streams and brand trust significantly influence purchase intention, they do not directly impact purchase decisions. Instead, purchase intention fully mediates the relationship, highlighting its critical role in converting consumer motivation into actual transactions. These results underscore the importance of creating engaging live stream experiences and strengthening consumer trust to drive purchasing behavior. The study contributes original insights into Indonesia’s live commerce ecosystem, offering valuable theoretical implications for consumer behavior research and practical recommendations for businesses aiming to enhance engagement, optimize marketing strategies, and sustain competitiveness in the evolving digital marketplace.
Co-Authors Anak Agung Ayu Pramisanthi Dewi I Gusti Agung Ayu Dian Priskila Chandra I Komang Oka Permadi I Nengah Suardhika I Wayan Agus Budi Darma I Wayan Ryan Kusumatirta Ni Komang Urip Krisna Dewi Ni Putu Cempaka Dharmadewi Atmaja