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All Journal Toba: Journal of Tourism, Hospitality, and Destination Tourism, Hospitality and Culture Insights Journal
Sumihar Sebastiana Sitompul
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Economics, Econometrics & Finance Social Sciences

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The Potential Development of Pandua Beach Tourism Objects in Nainggolan District Samosir Kabupaten Regency Sumihar Sebastiana Sitompul
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.295

Abstract

The purpose of this study is to analyze the factors that influence the constraints in developing Pandua Beach tourism objects, where some of the obstacles faced consist of several factors where the ability of the surrounding community does not fully understand about good service for visitors who come. The research method used in this study is to use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which is an analytical method that will describe the strengths, weaknesses, opportunities and threats as well as the constraints that must be faced in a development process. The results of this study Pandua Beach has a beautiful panorama, pristine and cool, has a strong appeal of diversity, the community has openness to local and foreign tourists, relatively cheap food prices, good security conditions, already has a place for culinary tourism facilities. . Opportunity factor (Opportunity); Tourists easily reach the location, the more cooperative the tourism office and other agencies for the development of Pandua beach attractions, the flow of technology and information development is getting stronger, the location of the Nainggolan sub-district is strategic, the local government strongly supports the entry of investment for tourism development Supporting factors; Beautiful natural panorama, cool and pristine, openness of society to tourists, good security conditions, already has tourism for culinary, sloping beaches and clear water. Inhibiting Factors; constraints on land development to be used as tourist attractions, do not have uniqueness/attractions, people are still difficult to give up their land to develop tourism objects. Provision of public transportation facilities to reach the object to support the development of tourism objects. Utilization of information technology needs to be done to introduce and promote the potential of each tourist attraction to the wider community. In addition to introducing it to the wider community, the use of information technology can also attract investors to actively contribute to the development of Pandua Beach tourism objects.
Analisis Bauran Pemasaran Produk UMKM (Studi Kasus: Produk UMKM Ekowisata Harangan Girsang, Kabupaten Simalungun, Sumatera Utara) Deafani Clara Sinaga; Sumihar Sebastiana Sitompul; Riana Handayani Silalahi; Sepdwiyana Donargo; Toni Jeremia Purba
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6152

Abstract

This study aims to provide a comprehensive overview of marketing practices by Harangan Girsang Ecotourism MSMEs using the 7P marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. This research is descriptive qualitative. Research data were collected using observation, literature studies, and interviews with the head of the Harangan Nauli Pokdarwis, the head of the Forest Farmer Group (KTH), and MSMEs of the Tourism Village. The results, Product: MSMEs in Harangan Girsang Village have displayed the characteristics of culinary processed MSME products such as kecombrang syrup, Hassang Girsang, and itak gurgur, but still need product innovation. Price: The pricing strategy for MSME products is affordable, but have not been able to align competitive prices with decent profit margins. Place: distribution of MSME products in Harangan Girsang Paradise Ecotourism is using direct sales. Promotion: the use of social media such as Instagram and TikTok has begun but is still not consistent in the schedule of uploading content and the preparation of content that still monotonous. People: Currently there needs to be synergy between the younger generation of the village so that they can appear as a driving force for innovation in the development and marketing of MSME products. Process: Sales and distribution of MSME products are carried out directly at MSME stalls in Harangan Girsang Ecotourism, but there is no SOP implemented yet. Lastly, Physical Evidence: there are already stalls available at the Harangan Girsang Paradise Ecotourism, the layout is quite neat, and the cleanliness is well maintained.
Co-Authors Deafani Clara Sinaga Riana Handayani Silalahi SEPDWIYANA DONARGO Toni Jeremia Purba