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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Toba: Journal of Tourism, Hospitality, and Destination Tourism Economics, Hospitality, and Business Management Journal
SEPDWIYANA DONARGO
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Objek Wisata Rumah Adat Pakpak Di Kabupaten Dairi SEPDWIYANA DONARGO
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.359

Abstract

ABSTRAK Tujuan penelitian ini dilakukan untuk menganalisis faktor yang mempengaruhi di dalam pengembangan objek wisata rumah adat pakpak, dimana terdapat beberapa hambatan maupun kendala yang dihadapi dalam strategi pengembangan objek wisata yakni perlu adanya perhatian khusus dalam pemeliharaan serta pelestarian dan didukung kerjasama oleh pihak terkait untuk lebih memfokuskan pengembangan wisata budaya yang ada di daerah rumah adat pakpak tersebut. Adapun metode yang dilakukan dalam melakukan penelitian ini adalah analisis SWOT, dimana peneliti melihat faktor dari segi kekuatan/ strengths, kelemahan/ weakness, peluang/ opportunities, dan ancaman/ threats merupakan suatu metode yang digunakan dalam melakukan strategi pengembangan. Hasil dari penelitian rumah adat pakpak memiliki peluang untuk dikembangkan menjadi wisata budaya yang memiliki nilai sejarah dari suku Pakpak itu sendiri. Dalam hal pengembangan perlu adanya strategi dan kerjasama pihak pemerintah daerah dan masyarakat sekitar. Kata kunci: Pengembangan, rumah adat
THE POTENTIAL OF NATURAL TOURISM VILLAGE OF THOUSAND GOA TOURISM HUMBANG HASUNDUTAN DISTRICT Sepdwiyana Donargo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.937

Abstract

The purpose of this study was to determine the natural tourism potential of a thousand caves as a natural tourist attraction in Humbang Hasundutan Regency. In this study using the method of observation, interviews, and qualitative methods. The results of the study are that a thousand caves have 800 to 1200 caves, the environmental conditions around a thousand caves are still natural, the uniqueness of a thousand caves is stunning carvings of stalactites and stalagmites, activities that can be done in a thousand caves are enjoying the beauty of flora and fauna, exploring caves, enjoying sunset panoramas , there are facilities in the form of toilets, photo spots, parking lots, and trekking areas. Based on the results of the research conducted, it was concluded that a thousand caves have the potential as a natural tourist attraction for the thousand cave tourism village, Humbang Hasundutan District.
Analisis Bauran Pemasaran Produk UMKM (Studi Kasus: Produk UMKM Ekowisata Harangan Girsang, Kabupaten Simalungun, Sumatera Utara) Deafani Clara Sinaga; Sumihar Sebastiana Sitompul; Riana Handayani Silalahi; Sepdwiyana Donargo; Toni Jeremia Purba
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6152

Abstract

This study aims to provide a comprehensive overview of marketing practices by Harangan Girsang Ecotourism MSMEs using the 7P marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. This research is descriptive qualitative. Research data were collected using observation, literature studies, and interviews with the head of the Harangan Nauli Pokdarwis, the head of the Forest Farmer Group (KTH), and MSMEs of the Tourism Village. The results, Product: MSMEs in Harangan Girsang Village have displayed the characteristics of culinary processed MSME products such as kecombrang syrup, Hassang Girsang, and itak gurgur, but still need product innovation. Price: The pricing strategy for MSME products is affordable, but have not been able to align competitive prices with decent profit margins. Place: distribution of MSME products in Harangan Girsang Paradise Ecotourism is using direct sales. Promotion: the use of social media such as Instagram and TikTok has begun but is still not consistent in the schedule of uploading content and the preparation of content that still monotonous. People: Currently there needs to be synergy between the younger generation of the village so that they can appear as a driving force for innovation in the development and marketing of MSME products. Process: Sales and distribution of MSME products are carried out directly at MSME stalls in Harangan Girsang Ecotourism, but there is no SOP implemented yet. Lastly, Physical Evidence: there are already stalls available at the Harangan Girsang Paradise Ecotourism, the layout is quite neat, and the cleanliness is well maintained.
Co-Authors Deafani Clara Sinaga Riana Handayani Silalahi Sumihar Sebastiana Sitompul Toni Jeremia Purba