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All Journal Madani: Multidisciplinary Scientific Journal
Mardiyyah, Sayyidatul
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Representasi Sosial dan Hibriditas Budaya Dalam Sinetron 'Dunia Terbalik': Analisis Televisi Sebagai Medium Budaya Populer I, Ikrima; Rohmah, Siti; Mardiyyah, Sayyidatul; Sudrajat Nur, Gian Nova
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Television plays a significant role in shaping popular culture by mediatizing social and cultural values. In Indonesia, soap operas like Dunia Terbalik represent rural life while reflecting local values such as solidarity and gotong royong, alongside global elements through cultural hybridity. This study aims to analyze the narratives, characters, and visual elements in Dunia Terbalik to explore how television contributes to social construction and cultural identity amid globalization. Using a qualitative content analysis approach, the findings reveal that the soap opera strengthens cultural identity and creates new cultural forms relevant to modern society, emphasizing television’s role in integrating local values with globalization to reinforce social cohesion and community identity.
Evektivitas Dakwah Ustad Hanan Attaki Dalam Media Sosial Terhadap Spiritual Generasi Z Iskandar, Isak; M, Melisa; Muhammad, Fadhil; Mardiyyah, Sayyidatul
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14555489

Abstract

This study discusses the role of Ustadz Hanan Attaki's YouTube social media account and its effectiveness as a medium of preaching for the spiritual generation Z. The problem in this study is how effective is Ustad Hanan Ataki's preaching through social media in influencing spiritual changes in Gen Z through the YouTube account @HananAttaki. This study aims to determine the role of Ustadz Hanan Attaki's YouTube social media account in preaching and see its effectiveness. The method used in this study is a descriptive qualitative approach by taking YouTube social media. Data collection techniques are carried out through observation, interviews, and documentation. The sample in this study was taken by purposive sampling on followers of the @HananAttak account. The results of the study show that the role of Ustadz Hanan Attaki's YouTube account as a medium of preaching is quite good for followers because it can influence individual behavior in society such as getting information, insight and entertainment. The effectiveness of the preaching message through the YouTube account @HananAttaqi is very effective because it has entered the thoughts and feelings as well as actions or reactions of followers of the @HananAttak account who are considered passive and only receive the messages conveyed.
Co-Authors Gian Nova Sudrajat Nur I, Ikrima Iskandar, Isak M, Melisa Muhammad, Fadhil Siti Rohmah