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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Manajemen Bisnis Digital Terkini
Rismarini Rismarini
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health

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Analisis SWOT Produktivitas Karet di Kelurahan Pangkalan Balai Kabupaten Banyuasin Rosita Rosita; Rismarini Rismarini
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 1 (2025): Januari : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i1.460

Abstract

Rubber productivity is very important for the life and welfare of rubber farmers in Pangkalan Balai Sub-district, Banyuasin, where most of the population is rubber farmers. In this study, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was used to analyze the influence of the internal and external environment of rubber farmers that affect the strategies used to increase rubber productivity in Pangkalan Balai Sub-district. This study used a descriptive-qualitative method by conducting interviews with 10 rubber farmers spread across Pangkalan Balai Sub-district. The results of this study are known based on IFAS and EFAS and the SWOT matrix is ​​in quadrant III, namely using a defensive strategy. The implications of this study are used to increase rubber productivity in Pangkalan Balai Sub-district, namely by synergizing with the local government with a defensive strategy.
Optimalisasi Pemanfaatan Pekarangan melalui Peluang Agribisnis Hidroponik di Pesantren Zaadul Ma’ad Leni Sabrina; Waliah Nur Rahayu; Rismarini Rismarini; Tika Handayani
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1653

Abstract

Interesting agricultural cultivation technology that is easy to apply by the community, namely hydroponic agribusiness. Plant cultivation techniques without using soil, but using water enriched with nutrients needed by plants. These hydroponic plants are becoming increasingly popular because they are efficient, environmentally friendly, and can be done in limited land. This activity was carried out with the background of raising awareness, knowledge, insight, and skills in cultivating vegetables using the hydroponic method. The form of this activity is socialization carried out and attended by students, administrators and staff of Ma'had Zaadul Ma'ad on Jl. Padat Karya Lorong Melati RT 01, Talang Jambe Village, Sukarame District, Palembang. namely lectures, discussions, and direct practice on hydroponic cultivation. This activity received a good response from PKM participants, where participants enthusiastically followed the course of the workshop activities, namely making hydroponic plant seeds, hydroponic devices, making AB mix nutrients, planting, harvesting, to preparing financial reports. Hydroponic plants have a higher selling value compared to other plants. Of course, this is a potential profitable and promising business opportunity, so that male and female students, administrators and staff can utilize the yard to cultivate hydroponic plants. The prospects for this plant are very bright in the long term because consumer demand never stops. This program has a significant positive impact, but it is recommended that there be further development to expand the reach and sustainability of activities.
Co-Authors Leni Sabrina Rosita Rosita Tika Handayani Waliah Nur Rahayu