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All Journal Technology and Society Perspectives (TACIT) META - JOURNAL
Sinatria, Ridhwan
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Product Innovation Transformation and Process Efficiency through the Strategic Role of Business Information Systems in Technology Startups in the Digital Era Prakosos, Riyan Dwi Yulian; Wakhidah, Esti Nur; Sinatria, Ridhwan; Maulida, Juwita Dien; Makarim, Nabil
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.250

Abstract

The digital era has driven technology startups to adopt business information systems to enhance product innovation and operational process efficiency. This study aims to analyze the strategic role of business information systems in driving innovation transformation and optimizing business processes in technology startups. Using a literature review method with a qualitative approach and descriptive analysis, this study examines 17 articles obtained from Google Scholar from the 2019–2025 period. The findings indicate that the implementation of data analytics, artificial intelligence, and cloud computing-based business information systems enables startups to develop more innovative products and improve supply chain efficiency as well as internal management. Case studies of Gojek, Tokopedia, Ruangguru, and Qasir confirm that business information systems assist startups in data-driven decision-making, enhancing customer experience, and optimizing resources. However, challenges such as limited resources and organizational readiness remain obstacles to the optimal implementation of business information systems. This study provides implications for startups, investors, and policymakers in designing more effective technology adoption strategies to support the growth of the startup industry.
The Effect Of Motivation On The Performance Of Women Msme Actors In Purbalingga Regency Through Family Support As A Moderation Variable Sinatria, Ridhwan; Osijo, Immanuel Ustradi; Sumunu, Trenggono; Soleha, Siti Nur; Zainuddin, Ahmad
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 1 (2025): October
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i1.360

Abstract

This study aims to analyze the influence of motivation on the performance of women Micro, Small, and Medium Enterprises (MSMEs) in Purbalingga Regency with family support as a moderation variable. A quantitative approach was used by distributing questionnaires to 150 respondents who were members of the Purbalingga Entrepreneur Muslim community. Data analysis was carried out using the Partial Least Square (PLS-SEM) method. The results of the study show that motivation has a positive and significant effect on the performance of women MSME actors. Family support has also been shown to have a positive and significant effect on performance, especially through emotional and practical aspects. However, family support is not significant in moderating the relationship between motivation and performance, which means internal motivation is a major factor driving performance improvement. These findings confirm that women's empowerment programs for MSME actors are more effective when they focus on strengthening individual motivation, while the role of the family functions as additional indirect support.
Co-Authors Ahmad Zainuddin Makarim, Nabil Maulida, Juwita Dien Osijo, Immanuel Ustradi Prakosos, Riyan Dwi Yulian Soleha, Siti Nur Sumunu, Trenggono Wakhidah, Esti Nur