Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER DI CHECK IN COUNTER BANDARA TEBELIAN SINTANG Ramadhani, Ayumi Safara; Wakhidah, Esti Nur
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1979

Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.

Kesetaraan Gender dan Inklusi Sosial dalam Membentuk Karakter Religius pada Anak Sekolah Luar Biasa di Jawa Tengah Fanani, Istiqlal Yul; Wakhidah, Esti Nur; Sulaeman, Muhammad Azka
Jurnal Simki Pedagogia Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v8i1.864

This study aims to analyze the influence of gender equality and social inclusion on the character development of students in Special Education Schools (SLB). The research method used is quantitative, with a sample size of 366 individuals. Data analysis was conducted using SEM PLS. The findings indicate that both gender equality and social inclusion have a significant influence on the character development of SLB students. The implications of these findings emphasize the need for strengthening educational policies focused on equality and social inclusion to ensure that every student, regardless of gender or special needs, has equal opportunities to develop holistically, both academically and morally.

Product Innovation Transformation and Process Efficiency through the Strategic Role of Business Information Systems in Technology Startups in the Digital Era Prakosos, Riyan Dwi Yulian; Wakhidah, Esti Nur; Sinatria, Ridhwan; Maulida, Juwita Dien; Makarim, Nabil
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.250

The digital era has driven technology startups to adopt business information systems to enhance product innovation and operational process efficiency. This study aims to analyze the strategic role of business information systems in driving innovation transformation and optimizing business processes in technology startups. Using a literature review method with a qualitative approach and descriptive analysis, this study examines 17 articles obtained from Google Scholar from the 2019–2025 period. The findings indicate that the implementation of data analytics, artificial intelligence, and cloud computing-based business information systems enables startups to develop more innovative products and improve supply chain efficiency as well as internal management. Case studies of Gojek, Tokopedia, Ruangguru, and Qasir confirm that business information systems assist startups in data-driven decision-making, enhancing customer experience, and optimizing resources. However, challenges such as limited resources and organizational readiness remain obstacles to the optimal implementation of business information systems. This study provides implications for startups, investors, and policymakers in designing more effective technology adoption strategies to support the growth of the startup industry.

Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.

Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.

Peran Artificial Intelligence Dalam Transformasi Sumber Daya Manusia Pendidikan: Peningkatan Kualitas Vs Penggantian: Meningkatkan Kualitas atau Penggantian? Wakhidah, Esti Nur; Sulaeman, Maman; Metris, Diksi; Priambodo, Aji; Prakoso, Riyan Dwi Yulian
Jurnal Development Vol. 12 No. 1 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i1.383

Artificial Intelligence (AI) sangat penting untuk mempersiapkan sumber daya manusia (SDM) dalam menghadapi perubahan yang cepat dan dinamis di dunia kerja. AI adalah teknologi yang semakin berkembang dan digunakan dalam berbagai sektor, termasuk pendidikan. Pendidikan harus beradaptasi dengan perkembangan teknologi AI dan memanfaatkannya untuk meningkatkan kualitas pembelajaran. Tujuan penelitian ini untuk menganalisis pendidikan di era AI apakah dapat meningkatkan kualitas sumber daya manusia atau menggantikannya. Metode penelitian yang diguanakan pada penelitian ini adalah literatur review. Hasil penelitian menunjukkan bahwa walaupun teknologi AI dapat membantu dalam mengoptimalkan pembelajaran, sumber daya manusia dalam bidang pendidikan tetap sangat diperlukan. Keterampilan manusia dalam kreativitas, empati, komunikasi, dan pemecahan masalah masih sangat penting dalam menciptakan pengalaman pembelajaran yang efektif dan menyenangkan bagi siswa.

Pengenalan Digital Marketing Bagi Siswa PKBM Kartika di Kecamatan Pengadegan Kabupaten Purbalingga Priambodo, Aji; Metris, Diksi; Wakhidah, Esti Nur; Prakoso, Riyan Dwi Yulian; Saputra, Jeffri Prayitno Bangkit
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13283

Pusat Kegiatan Belajar Masyarakat (PKBM) adalah lembaga pendidikan nonformal yang berfokus pada pemberdayaan masyarakat melalui program pembelajaran, khususnya bagi siswa yang telah putus sekolah dan berkekurangan secara finansial. Salah satu program utama yang ditawarkan oleh PKBM Kartika adalah pelatihan digital marketing, yang bertujuan untuk meningkatkan potensi siswa dan mengembangkan kreativitas. Tujuan dari kegiatan ini adalah agar siswa PKBM dapat mengembangkan kemampuan mereka dalam memanfaatkan platform digital seperti WhatsApp Business dan Instagram Ads untuk kebutuhan bisnis. Dalam pengabdian masyarakat ini, diberikan pengenalan mengenai digital marketing kepada siswa PKBM, memberikan pengetahuan dan keterampilan yang relevan dengan bisnis digital saat ini, dengan fokus pada tips dan optimalisasi WhatsApp Business dan Instagram Ads. Dengan pengetahuan dan keterampilan yang diperoleh, diharapkan siswa PKBM dapat menjadi lebih kompeten dalam mengelola bisnis sendiri atau meningkatkan kemampuan untuk dapat bersaing di dunia kerja.

DAMPAK KUALITAS PELAYANAN, KOMUNIKASI PEMASARAN DIGITAL DAN E-WOM PADA PERILAKU BELI JASA WISATA Wakhidah, Esti Nur; Kespandiar, Tengku; Nurlina, Nurlina; Saridi, Sarmoko; Butarbutar, Dicky Jhon Anderson
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zzqxsj24

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, e-wom, komunikasi pemasaran digital pada perilaku beli jasa wisata pada destinasi Candi Prambanan. Penelitian menggunakan pendekatan kuantitatif melalui survei dengan kuesioner daring. Sampel sebanyak 250 responden dipilih menggunakan teknik purposive sampling, yaitu wisatawan yang pernah berkunjung ke Candi Prambanan dan mengakses informasi destinasi melalui media digital. Analisis data dilakukan dengan bantuan software IBM SPSS 26, meliputi uji validitas, reliabilitas, asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan, e-wom, komunikasi pemasaran digital berpengaruh positif dan signifikan terhadap perilaku beli jasa wisata pada destinasi Candi Prambanan. Nilai koefisien determinasi (R²) sebesar 0,663 menunjukkan bahwa model mampu menjelaskan 66,3% variasi perilaku beli jasa wisata pada destinasi Candi Prambanan. Temuan ini menegaskan pentingnya penguatan strategi pemasaran digital yang konsisten, membangun kualitas pelayanan yang baik, serta pengelolaan e-WOM positif untuk meningkatkan kepercayaan wisatawan sehingga mendorong keberlanjutan pariwisata di Candi Prambanan.

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