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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER DI CHECK IN COUNTER BANDARA TEBELIAN SINTANG Ramadhani, Ayumi Safara; Wakhidah, Esti Nur
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1979

Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.

Product Innovation Transformation and Process Efficiency through the Strategic Role of Business Information Systems in Technology Startups in the Digital Era Prakosos, Riyan Dwi Yulian; Wakhidah, Esti Nur; Sinatria, Ridhwan; Maulida, Juwita Dien; Makarim, Nabil
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.250

The digital era has driven technology startups to adopt business information systems to enhance product innovation and operational process efficiency. This study aims to analyze the strategic role of business information systems in driving innovation transformation and optimizing business processes in technology startups. Using a literature review method with a qualitative approach and descriptive analysis, this study examines 17 articles obtained from Google Scholar from the 2019–2025 period. The findings indicate that the implementation of data analytics, artificial intelligence, and cloud computing-based business information systems enables startups to develop more innovative products and improve supply chain efficiency as well as internal management. Case studies of Gojek, Tokopedia, Ruangguru, and Qasir confirm that business information systems assist startups in data-driven decision-making, enhancing customer experience, and optimizing resources. However, challenges such as limited resources and organizational readiness remain obstacles to the optimal implementation of business information systems. This study provides implications for startups, investors, and policymakers in designing more effective technology adoption strategies to support the growth of the startup industry.

Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.

Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.

Peran Artificial Intelligence Dalam Transformasi Sumber Daya Manusia Pendidikan: Peningkatan Kualitas Vs Penggantian: Meningkatkan Kualitas atau Penggantian? Wakhidah, Esti Nur; Sulaeman, Maman; Metris, Diksi; Priambodo, Aji; Prakoso, Riyan Dwi Yulian
Jurnal Development Vol. 12 No. 1 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i1.383

Artificial Intelligence (AI) sangat penting untuk mempersiapkan sumber daya manusia (SDM) dalam menghadapi perubahan yang cepat dan dinamis di dunia kerja. AI adalah teknologi yang semakin berkembang dan digunakan dalam berbagai sektor, termasuk pendidikan. Pendidikan harus beradaptasi dengan perkembangan teknologi AI dan memanfaatkannya untuk meningkatkan kualitas pembelajaran. Tujuan penelitian ini untuk menganalisis pendidikan di era AI apakah dapat meningkatkan kualitas sumber daya manusia atau menggantikannya. Metode penelitian yang diguanakan pada penelitian ini adalah literatur review. Hasil penelitian menunjukkan bahwa walaupun teknologi AI dapat membantu dalam mengoptimalkan pembelajaran, sumber daya manusia dalam bidang pendidikan tetap sangat diperlukan. Keterampilan manusia dalam kreativitas, empati, komunikasi, dan pemecahan masalah masih sangat penting dalam menciptakan pengalaman pembelajaran yang efektif dan menyenangkan bagi siswa.

Pengaruh Fasilitas Publik Terhadap Kepuasan Penumpang di Bandar Udara Iskandar Pangkalan Bun Rahmadiansyah, Nur; Wakhidah, Esti Nur
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3538

AbstrakBandar Udara Iskandar terletak di Pangkalan Bun, Ibu Kota Kabupaten Kotawaringin Barat, Kalimantan Tengah dan merupakan satu satunya bandara di Kalimantan Tengah yang memiliki stasiun pengisian bahan bakar (SPBU) avtur untuk ukuran kota kabupaten di luar Pulau Jawa, Saat ini Bandara Udara Iskandar merupakan bandara yang masih berada dibawah pengelolaan Unit Penyelenggara Bandar Udara (UPBU). Bandar Udara Iskandar Pangkalan Bun dengan Luas Area 42 Hektar merupakan Bandar Udara Enclave Sipil, artinya Bandar Udara milik TNI AU yang dipergunakan selain untuk mendukung operasional militer juga untuk melayani Penerbangan Sipil (Penerbangan Umum) bandar Udara Iskandar merupakan Bandar Udara Domestik yang melayani di dalam Negeri. Tujuan Penelitian ini adalah (1) Mengetahui pengaruh fasilitas publik terhadap kepuasan penumpang di Bandar Udara Iskandar, (2) Jika terdapat pengaruh, mengetahui seberapa besar pengaruh fasilitas publik terhadap kepuasan penumpang di Bandar Udara Iskandar. Penelitian ini dilakukan di Bandar Udara Iskandar Pangkalan Bun. Jenis penelitian ini termasuk dalam jenis penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini berupa data primer dan skunder. Data primer diperoleh dari hasil observasi, kuisioner, dan dokumentasi. Sedangkan data sekunder diperoleh dari dokumen arus lalu lintas angkutan bandar udara di Bandar Udara Iskandar Pangkalan Bun. Pengambilan data pendukung dari penelitian ini adalah dengan menggunakan teknik dokumentasi. Hasil penelitian ini disimpulkan bahwa terdapat pengaruh yang signifikan antara kualitas fasilitas publik terhadap kepuasan penumpang pada Bandar Udara Iskandar. Besarnya pengaruh adalah 78,9% dan sisanya 21,1% dipengaruhi oleh faktor lainnya.Kata Kunci: Fasilitas Publik, Kepuasan Penumpang, Bandar Udara Iskandar Pangkalan BunÂ Abstract Iskandar Airport is located in Pangkalan Bun, the capital city of West Kotawaringin Regency, Central Kalimantan and is the only airport in Central Kalimantan that has an aviation fuel gas station (SPBU) for the size of a district city outside Java Island. which is still under the management of the Airport Management Unit (UPBU). Iskandar Pangkalan Bun Airport with an Area of 42 Hectares is a Civil Enclave Airport, meaning that the airport belongs to the Indonesian Air Force which is used not only to support military operations but also to serve Civil Aviation (General Aviation). . The purposes of this study are (1) to determine the effect of public facilities on passenger satisfaction at Iskandar Airport, (2) if there is an effect, to find out how much influence public facilities have on passenger satisfaction at Iskandar Airport. This research was conducted at Iskandar Pangkalan Bun Airport. This type of research is included in the type of quantitative research. Sources of data used in this study in the form of primary and secondary data. Primary data obtained from observations, questionnaires, and documentation. Meanwhile, secondary data was obtained from the document of airport transportation traffic flow at Iskandar Pangkalan Bun Airport. Retrieval of supporting data from this research is to use documentation techniques. The results of this study concluded that there is a significant influence between the quality of public facilities on passenger satisfaction at Iskandar Airport. The magnitude of the influence is 78.9% and the remaining 21.1% is influenced by other factors.Keywords: Public Facilities, Passenger Satisfaction, Iskandar Pangkalan Bun Airport

Pengenalan Digital Marketing Bagi Siswa PKBM Kartika di Kecamatan Pengadegan Kabupaten Purbalingga Priambodo, Aji; Metris, Diksi; Wakhidah, Esti Nur; Prakoso, Riyan Dwi Yulian; Saputra, Jeffri Prayitno Bangkit
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13283

Pusat Kegiatan Belajar Masyarakat (PKBM) adalah lembaga pendidikan nonformal yang berfokus pada pemberdayaan masyarakat melalui program pembelajaran, khususnya bagi siswa yang telah putus sekolah dan berkekurangan secara finansial. Salah satu program utama yang ditawarkan oleh PKBM Kartika adalah pelatihan digital marketing, yang bertujuan untuk meningkatkan potensi siswa dan mengembangkan kreativitas. Tujuan dari kegiatan ini adalah agar siswa PKBM dapat mengembangkan kemampuan mereka dalam memanfaatkan platform digital seperti WhatsApp Business dan Instagram Ads untuk kebutuhan bisnis. Dalam pengabdian masyarakat ini, diberikan pengenalan mengenai digital marketing kepada siswa PKBM, memberikan pengetahuan dan keterampilan yang relevan dengan bisnis digital saat ini, dengan fokus pada tips dan optimalisasi WhatsApp Business dan Instagram Ads. Dengan pengetahuan dan keterampilan yang diperoleh, diharapkan siswa PKBM dapat menjadi lebih kompeten dalam mengelola bisnis sendiri atau meningkatkan kemampuan untuk dapat bersaing di dunia kerja.

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