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THE IMPACT OF HALAL PRODUCT KNOWLEDGE ON PURCHASE INTENTION BY ENHANCING ATTITUDES TOWARD HALAL FOOD Lazuardy, Ilman Taufiq; Hidayat, Anas
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.48-60

This research aims to analyze the role of halal product knowledge on halal food purchase intention through increasing attitudes towards halal food. Using quantitative methods with a survey approach, data was collected from 400 Muslim respondents in Yogyakarta who were aware of the importance of halal food. The research results show that knowledge of halal products significantly influences attitudes towards halal food, which ultimately increases the intention to purchase halal food. The implications of this research support the importance of halal education for consumers to strengthen the halal food market.

Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming terhadap Keputusan Pembelian Produk Skincare Somethinc pada Platform Tiktok Sabila, Aminda Khurin; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.484

This research aims to analyze the influence of Viral Marketing, Online Consumer Reviews and Live Streaming on the Tiktok platform. This research uses quantitative methods. The type of research data used is primary data obtained based on distributing questionnaires to 107 respondents. The sampling used used non-probability with a purposive sampling technique with the criteria being that consumers had made at least two purchases in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that the Viral Marketing, Online Consumer Review and Live Streaming variables have a positive influence on purchasing decisions for Skincare Something on the Tiktok Platform.

Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.

Pengaruh Price, Poduct Knowledge, Online Customer Review, dan Brand Image terhadap Pembelian Sunscreen Azarine oleh Generasi Z pada E-commerce Shopee Mita Nurmala; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the influence of price, product knowledge, online customer review, and brand image on the purchasing decision of Azarine sunscreen by generation Z on Shopee e-commerce. The research employs a purposive sampling method to select respondents, resulting in a sample size of 105 respondents. The study utilizes descriptive analysis and multiple liniear regression analysis to examine the data. Primary data were collected through questionnaire distribution and processed using SPSS software. The findings reveal that : (1) price has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, (2) product knowledge has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, (3) online customer review has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, and (4) brand image has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee.

Pengaruh Social Media Marketing, Life Style, dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Mixue di Yogyakarta Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.452

This research aims to determine the influence of Social Media Marketing, Life Style, and Store Atmosphere on MiXue Consumer Purchasing Decisions in Yogyakarta. The independent variables in the research consist of Social Media Marketing, Life Style, and Store Atmosphere, as well as Purchase Decisions as the dependent. The population in this study were all students who were taking undergraduate studies in Yogyakarta. The sampling technique uses a non-probability sampling model with a saturated sample method. The number of respondents in this study was 100 people. Data collection was carried out using a questionnaire. The data analysis methods used are instrument tests, basic assumption tests, classical assumption tests, and data analysis consisting of the t test, F test and multiple linear regression analysis. The results of this research show that Social Media Marketing has a positive influence on Purchasing Decisions, Life Style has a positive influence on Purchasing Decisions, and Store Atmosphere has a positive influence on Purchasing Decisions.

Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming terhadap Keputusan Pembelian Produk Skincare Somethinc pada Platform Tiktok Sabila, Aminda Khurin; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.484

This research aims to analyze the influence of Viral Marketing, Online Consumer Reviews and Live Streaming on the Tiktok platform. This research uses quantitative methods. The type of research data used is primary data obtained based on distributing questionnaires to 107 respondents. The sampling used used non-probability with a purposive sampling technique with the criteria being that consumers had made at least two purchases in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that the Viral Marketing, Online Consumer Review and Live Streaming variables have a positive influence on purchasing decisions for Skincare Something on the Tiktok Platform.

Pengaruh Harga, Electronic Word of Mouth, dan Celebrity Endorser terhadap Purchase Decision pada Distro CRSL di Yogyakarta Isnaini, Alfiana; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.524

This research aims to determine the influence of price, electronic word of mouth, and celebrity endorsers on purchase decisions at CRSL distribution in Yogyakarta. This type of research is descriptive quantitative research with a non-probability sampling method and the sampling technique using purposive sampling. This research involves 100 respondents from the entire population of CRSL consumers in Yogyakarta. Data analysis tool using SPSS version 26. The results of this study indicate that price does not affect purchase decisions, while electronic word of mouth and celebrity endorsers have a positive influence on purchase decisions at CRSL distro in Yogyakarta.

Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.

Pelatihan Keterampilan Kewirausahaan melalui Pelatihan Keuangan dan Pemasaran Guna Mendorong Potensi Lokal pada Siswa SMAN 1 Cangkringan Primadineska, Rasistia Wisandianing; Lazuardy, Ilman Taufiq; Prayitna, Adiyuda
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 6 No 3 (2025): Edisi Desember 2025
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v6i3.2654

Keterampilan kewirausahaan merupakan hal penting bagi siswa agar dapat menjadi generasi yang produktif dan memberi dampak bagi lingkungan sekitar. Mitra kegiatan ini adalah siswa kelas XII SMAN 1 Cangkringan yang berlokasi di lereng gunung Merapi yang merupakan pusat pariwisata. Daerah tersebut memiliki beragam potensi yang dapat dikembangkan baik dari hasil alam maupun keindahan alam yang menarik wisatawan. Kewirausahaan akan membentuk mental siswa untuk tidak menjadi konsumtif dalam menggunakan sumber daya ekonomi yang dimiliki. Program ini bertujuan untuk meningkatkan kapasitas kewirausahaan siswa yang sebelumnya hanya difokuskan pada keterampilan produksi, namun belum memahami aspek penting dalam pengelolaan usaha seperti keuangan dan pemasaran. Kegiatan yang dilakukan dimulai dari sosialisasi, pelatihan aspek keuangan dan pemasaran serta pemasaran digital oleh praktisi. Aspek keuangan meliputi perhitungan harga pokok produksi, harga jual dan laporan keuangan sederhana. Sedangkan aspek pemasaran meliputi dasar-dasar pemasaran dan strategi pemasaran baik digital maupun konvensional. Selain itu, tim pengabdi juga memberikan sumber daya berupa peralatan produksi seni kriya, batik, kulit, dan eco-print sehingga mitra dapat melakukan penghematan biaya produksi. Melalui kegiatan ini terdapat peningkatan keberdayaan sebesar 23% yang diukur dari sebelum dan sesudah pelatihan.

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