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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Angelica, Irene
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Increasing the Satisfaction and Loyalty of Lion Parcel’s Customers in Indonesia Angelica, Irene; Astria, Nathania; Sitorus, Marthaleina Ruminda; Ghafar, Abdul
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 9, No 2 (2023): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i2.1779

Abstract

This study aims to examine the effect of brand image, social media and price perceptions on customer satisfaction and loyalty at Lion Parcel in Indonesia. This sample is 179 respondents who use Lion Parcel expedition services. Data analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS 4.0). The result of this study show that brand image has a positive and significant effect on customer satisfaction. Social media has a positive and significant effect on customer satisfaction. Price perception has a positive and significant effect on customer satisfaction. And customer satisfaction has a positive and significant effect on customer loyalty. The result of this artikel can be basis for Lion Parcel to improve their marketing skill by considering social media users and price perceptions that are aligned with their benefit.
Co-Authors Astria, Nathania Ghafar, Abdul Marthaleina Ruminda Sitorus