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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Mamangan Social Science Journal
Gulo, Suci Sang Primadona
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Harga Dan Kepercayaan Merek Terhadap Minat Beli Air Minum Aqua Galon Di Medan Perjuangan Gulo, Suci Sang Primadona; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4420

Abstract

The need for clean water is currently increasing, especially the need for drinking water, because the population is increasing. However, through current development innovations, people do not experience difficulties in getting clean drinking water and have passed the laboratory test as drinkable. This study aims to determine the effect of price and brand trust on the public's repurchase interest in Aqua gallon drinking water in Medan Perjuangan District. Research Methods: Shows that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y). While price (X1) and Brand Trust (X2) simultaneously have a significant effect on purchasing interest (Y). Conclusion: The results of this study can be concluded that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y), while price (X1) and brand trust (X2) simultaneously have a significant effect on purchasing interest (Y)
Socio-Economic Analysis from the Perspective of Waste Management and the Environment through Community Empowerment Mediation in Belawan, Medan Siagian, Nalom; Sihombing, Natalia ET; Turnip, Nova Anastasia; Lubis, Rut Onike; Gulo, Suci Sang Primadona
Jurnal Ilmu Sosial Mamangan Vol 14, No 1 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.8287

Abstract

The river and beach coasts in the Belawan area that are currently faced with waste problems not only cause environmental and health pollution, but also serious problems that have an impact on the regional economy. Pollution due to waste in the sea will indirectly threaten many things on earth. Including, threats to humans. As a result of indirect threats from waste in the sea, humans will feel the impact on the environment. Poor waste management also has an impact on the environment, causing the aesthetics of the environment to be less pleasing to the eye, for example, the large amount of scattered waste that disrupts the freshness of the air in the community environment. Regulators and operators as implementers of regulations must make good efforts so that waste management in the coastal areas of rivers and beaches in Belawan is carried out through community empowerment. Good waste management planning will provide socio-economic value to the community if followed by community empowerment. The formulation of the problem in this study is: how much direct influence does waste management planning have on the environment; the direct influence of waste management planning on empowerment; the direct influence of empowerment on the environment and the indirect influence of waste management planning on the environment through empowerment. The purpose of this study is to analyze the extent of the direct influence of waste management planning on the environment; direct influence of waste management planning on empowerment; direct influence of empowerment on the environment and indirect influence of waste management planning on the environment through empowerment. This study is a causal associative study with a quantitative approach. The data analysis technique used is descriptive and confirmatory factor analysis, structural model analysis with hypothesis testing is carried out using the t-Value value with a significance level of 0.05.
Co-Authors Lubis, Rut Onike Manalu, Darma Siagian, Nalom Sihombing, Natalia ET Simangunsong, Ridhon NB. Turnip, Nova Anastasia