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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Simangunsong, Ridhon NB.
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga, Lokasi Dan Jenis Produk Terhadap Keputusan Pembelian Di Pasar Uka Terjun Medan Marelan Agustina, Lisa; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4418

Abstract

The objective of this study to determine the effect of price, location and type of product on purchasing decisions, using quantitative research methods. The location of the study was at the UKA Terjun market, with 110 respondents who had shopped at the UKA Terjun market. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS Version 25. Data analysis used multiple linear regression, and from the results of the data analysis, the multiple regression coefficient of variable X1 (Price) is 0.178, variable X2 (Location) is 0.251, variable X3 (Type of Product) is 0.707, and the R Square value is 0.444. It can be concluded that price, location and type of product have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test). Price, Location, Product Type and Purchasing Decisions
Pengaruh Harga Dan Kepercayaan Merek Terhadap Minat Beli Air Minum Aqua Galon Di Medan Perjuangan Gulo, Suci Sang Primadona; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4420

Abstract

The need for clean water is currently increasing, especially the need for drinking water, because the population is increasing. However, through current development innovations, people do not experience difficulties in getting clean drinking water and have passed the laboratory test as drinkable. This study aims to determine the effect of price and brand trust on the public's repurchase interest in Aqua gallon drinking water in Medan Perjuangan District. Research Methods: Shows that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y). While price (X1) and Brand Trust (X2) simultaneously have a significant effect on purchasing interest (Y). Conclusion: The results of this study can be concluded that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y), while price (X1) and brand trust (X2) simultaneously have a significant effect on purchasing interest (Y)
Pengaruh Equity Merek Terhadap Keputusan Pembelian Mie Instan Di Kalangan Mahasiswa Kota Medan Marbun, Nurpika; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4421

Abstract

The objective of this research to measure brand equity on purchasing decisions, using quantitative research methods. The location of the study was in Medan City, with respondents totaling 100 respondents who consume instant noodles. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS version 26. Data analysis using multiple linear regression, and the results of data analysis showed that the multiple regression coefficient of variable X1, (Brand Awareness) is 0.076, variable X2, (Brand Association) is 0.139, variable X3, (Perceived Quality), is 0.098, variable X4, (Brand Loyalty) is 0.775 and the R square value is 0.590. It can be concluded that brand awareness, brand association, perceived quality, and brand loyalty have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test).
Pengaruh Harga Dan Persepsi Konsumen Terhadap Keputusan Pembelian Produk Pada E-commerce Shopee Di Kecamatan Medan Tembung Maduma, Novita Tiur; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4422

Abstract

The rapid progress of internet has had a positive impact on the business world. One of the sectors most positively affected is marketplace and e-commerce. The high use of e-commerce and marketplaces in Indonesia is triggered by changes in people's habits, who now prefer convenience and speed. This research aims to find out how much influence price and consumer perception have on Shopee E-commerce purchasing decisions in Medan Tembung District. The data analysis method used is an instrument test consisting of validity and reliability tests, classic assumption tests consisting of normality tests, heterosdecadasticity tests, multiple linear regression analysis tests and hypothesis tests consisting of t-tests and coefficient of determination tests (R2). Based on hypothesis testing with the t test, the value of tcount is 10.256 > ttable, which is 1.986 and the significant value of the Price variable is 0.000 < 0.05. It can be concluded that price has a positive and significant effect on product purchasing decisions at Shopee e-commerce in Medan Tembung District.
Analisis Budaya Organisasi Dan Kinerja Dengan Pengembangan Karir Karyawan Kantor PTPN Regional 1 Medan Simamora, Venny Chyntia; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4424

Abstract

The purpose of this study was to determine the relationship between organizational culture values ​​and employee performance on the career development of administrative employees at the PTPN IV Regional 1 Medan City Office with an organizational culture called AKHLAK. This type of research is qualitative. The data collection method used was an open interview technique. The data analysis technique used was data reduction, data grouping, then presented in the form of descriptive narratives and then continued with drawing conclusions. The results of the study showed that the implementation of the AKHLAK organizational culture values ​​had been implemented after being socialized and evaluated periodically. Employee performance evaluation is based on the SOP and performance standards that have been set. Based on the results of the data analysis, it was concluded that the AKHLAK cultural values ​​had a positive impact on employee performance and employee performance was the basis for employee career development at the PTPN IV Regional 1 Medan City Office. Organizational Culture Values, Performance, Career Development
Pengaruh Pengembangan Wisata Kuliner dan Ekonomi Kreatif Terhadap Minat Berkunjung Wisatawan di Kota Berastagi Barus, Nikolas Syahputra; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4484

Abstract

This research aims to determine the influence of culinary tourism and the creative economy on tourist interest in visiting the city of Berastagi. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the culinary tourism variable is 2.166, where the value is > 1.986 from t table and the significant value for the culinary tourism variable is 0.01 < 0.05 (5%). In the creative economy variable, the tcount value is 2.220, where the value is > ttable 1.986 and the significant value in the creative economy variable is 0.03 < 0.05 (5%). So it can be concluded that culinary tourism and the creative economy have a positive and significant influence on tourists' interest in visiting the city of Berastagi. And the f test obtained a calculated f value of 9.855 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that culinary tourism and the creative economy simultaneously have a positive and significant effect on tourists' interest in visiting.
Pengaruh Financial Knowledge Dan Socialization Agents Terhadap Management Behavior Pada Mahasiswa Universitas HKBP Nommensen Medan Pardede, Wahyu K.; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4494

Abstract

This research aims to determine the influence of Financial Knowledge and Socialization Agents on Financial Management Behavior in HKBP Nommensen University students. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the Financial Knowledge variable is 4.754, where the value is > from t table 0.2006 and the significant value for the Financial Knowledge variable is 0.000 < from the significance level of 0.05 (5%). So it can be concluded, Financial Knowledge has a positive and significant effect on Financial Management Behavior. And the f test obtained a calculated f value of 11,733 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that simultaneously Financial Knowledge and Socialization Agents together have a significant influence on Financial Management Behavior.
Co-Authors Barus, Nikolas Syahputra Gulo, Suci Sang Primadona Lisa Agustina, Lisa Maduma, Novita Tiur Manalu, Darma Marbun, Nurpika Pardede, Wahyu K. Sianturi, Charles M. Simamora, Venny Chyntia