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All Journal Wacana, Jurnal Sosial dan Humaniora International Journal of Business, Economics, and Social Development Sanskara Manajemen dan Bisnis International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Pengabdian UMKM Engagement: Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Trenggono Pujo Sakti
Universitas Bandar Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PRICE AND PROMOTION INFLUENCE ON THE DECISION TO PURCHASE A MOTORCYCLE AT HONDA TUNAS DEALER DWIPA MATRA Jaka Adi Yantara; Irsandi; Trenggono Pujo Sakti; Suci Asfaranin
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 1 (2025): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i1.461

Abstract

This study investigates the impact of pricing and promotional strategies on motorcycle purchasing decisions at the Honda Tunas Dwipa Matra dealership. A quantitative research methodology was utilized for this analysis. Data were gathered through questionnaires distributed to customers who had made purchases at the dealership. The sample size was calculated using Slovin's formula, allowing for a 15% margin of error, resulting in a total of 45 respondents. Data analysis was performed using multiple linear regression with SPSS version 30. The findings reveal that the t-value for price is 2.465, which exceeds the critical t-value of 2.016, with a significance level of 0.018. Furthermore, the t-value for promotion is 2.264, also surpassing the critical t-value of 2.016, with a significance level of 0.029. These results indicate that both price (X1) and promotion (X2) have a significant effect on motorcycle purchasing decisions (Y) at the Honda Tunas Dwipa Matra dealership.
Esploration Of The Influence Of Marketing Mix Strategy On Repurchase Intention Of Motorcycle Products: A Consumer Perspective Made Agiyasa; Irsandi, Irsandi; Suci Asfarani; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The purpose of this study is to explore how marketing mix strategies influence repurchase intentions of motorcycle products from the consumer's perspective. The research approach used in this study is a qualitative approach. This approach aims to understand the phenomenon in depth through the perspective of the participants. Qualitative research allows for in-depth exploration of consumer experiences, views, and perceptions related to marketing mix strategies and their influence on motorcycle product repurchase intentions. Based on the results of the study, it can be concluded that the 7P marketing mix strategy involving elements of product, price, promotion, distribution, people, process, and physical evidence has a significant influence on motorcycle repurchase intentions from a consumer perspective. Each element of the 7Ps plays a role in creating a positive consumer experience, which ultimately increases loyalty and repurchase decisions. Keywords: Marketing, Marketing Mix, Repurchase Intention
The Influence Of Electronic Word Of Mouth and Perceived Value on Online Purchasing Decisions Purchasing Decisions on the Shopee Marketplace Bela Dania Putri; Irsandi, Irsandi; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to test and analyze the influence of Electronic Word of Mouth and Perceived Value on Online Purchasing Decisions. This research was conducted on the Shopee Marketplace, a case study of Bandar Lampung University students. The sample for this research consisted of 65 respondents using random sampling techniques. Data were analyzed using multiple linear regression analysis, classical assumption test, T test, and coefficient of determination using SPSS software. The research results prove that partially there is a significant influence of the Electronic Word of Mouth variable on Online Purchasing Decisions, the Perceived Value variable has a significant impact on Online Purchasing Decisions.
Business Model Value Chain: Competitiveness Entrepreneurial Retailing Traditional Second-hand Fashion Sakti, Trenggono Pujo; Rahardjo, Kusdi; Mawardi, M. Kholid
Wacana Journal of Social and Humanity Studies Vol. 26 No. 2 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.02.06

Abstract

The research aims to utilize the business model value chain to analyze the competitiveness of entrepreneurial retailing of traditional second-hand fashion that potential strategies in Jember. Design qualitative research method case studies with single-case to in-depth interviews with owner/managers retail. The results showed formulating a business model retailing traditional second-hand fashion provides a new lens for competency area, and behavior focus on goal orientation that correlates to reducing surplus waste products and apparel through resale rather than being allocated to the waste system. Thus, research findings utilize the business model value chain on based-oriented: a) sorting, refurbishing, and cleaning as operations, b) innovative redistribution as outbound logistics, c) word-of-mouth as advertising, and d) fitting room simple as service. Therefore, revelatory of the competitiveness highlights the core competency of retailing traditional second-hand fashion on rethinking reducing post-consumer textile waste and further contributing to learning existing business practices. Keywords: value chain model, competitiveness entrepreneurial, retailing second-hand fashion, sustainability
Exploring Local Wisdom-Based Marketing To Enhance Consumer Attraction At Bu Asih Restaurant In Bandar Lampung City Aditia Irlanga; Irsandi; Agus Purnomo; Trenggono Pujo Sakti
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2961

Abstract

Bu Asih Eatery is a local restaurant located at Jl. Bumi Manti 3 No. 3, Labuhan Ratu, Rajabasa, Bandar Lampung. Although the number of visitors increased from 12,450 in 2022 to 16,950 in 2024, the restaurant's revenue showed a declining trend, decreasing by 5% in 2023 and by 3% in 2024. This decline is partly influenced by reduced menu prices, increased operational costs, the provision of discounts, and rising raw material prices that have suppressed profit margins. This study aims to explore the role of local wisdom-based marketing in enhancing consumer attractiveness at Bu Asih Eatery in Bandar Lampung. This research adopts a qualitative approach, with data collected through interviews, observations, and documentation, and analyzed using qualitative analysis techniques. The results indicate that the implementation of local wisdom-based marketing strategies, through traditional menus, authentic flavors, and friendly service, has successfully built a unique identity and attracted consumers. Factors such as traditional recipes, the use of local ingredients, affordable prices, and a warm atmosphere enhance emotional closeness with customers. Consumers responded positively to the uniqueness of the menu and services. However, challenges include limited resources, conventional promotional methods, and competition from modern restaurants. With proper management, this strategy has the potential to increase customer satisfaction, loyalty, and attract new consumers.
Creative Therapy and Economic Empowerment for People with Mental Disabilities through Eco-Print: A Community-Based Rehabilitation Model Trenggono Pujo Sakti; Noning Verawati; Budhi Waskito
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2026): May 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i2.2265

Abstract

Background: Mental health recovery requires approaches that extend beyond clinical services by integrating psychosocial support, community engagement, and economic empowerment. Individuals in the recovery process continue to face social stigma, limited access to inclusive rehabilitation services, and barriers to social and economic reintegration. Pesantren possess social capital and cultural legitimacy that position them as potential settings for community-based rehabilitation. Purpose of the Study: This community service program aimed to enhance psychosocial functioning, creative capacity, social participation, and economic readiness among post-rehabilitation santri at Pondok Pesantren Jolo Sutro, Central Lampung, through eco-print–based creative therapy. Methods: The program employed a community-based rehabilitation approach implemented through five sequential mentoring phases, including initial assessment, introduction to creative activities, eco-print practice, process reflection, and sustainability strengthening. Evaluation was conducted using a performance-based assessment rubric to assess technical and psychosocial outcomes. Results: The assessment results showed scores ranging from 3 to 5, with a mean score of 4.0. Two indicators reached the highly proficient category, four indicators were classified as developing proficiency, and two indicators fell under basic emerging skills. These findings indicate consistent progress toward moderate to high levels of creativity and ecoprint technical mastery. The program was also associated with strengthened personal capacity, improved emotional regulation, enhanced social interaction, and the initiation of a pesantren-based eco-print business unit.
Employee Perspectives on the Implementation of Servant Leadership in a Local Automotive Company in Indonesia: A Qualitative Case Study Amabel Odelia Criesyhans Bawengan; M. Oktaviannur; Trenggono Pujo Sakti
International Journal of Business, Economics, and Social Development Vol. 7 No. 2 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i2.1191

Abstract

The dynamic transformation of the business environment has encouraged organizations to adopt leadership models that are flexible and human-centered. This study examines the implementation of servant leadership from the perspective of employees in a local automotive company operating in Bandar Lampung, Indonesia. Rooted in Greenleaf’s (1970) framework, servant leadership emphasizes leaders’ commitment to serving employees through ten core characteristics, including listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to employee growth, and community building. This research employs a qualitative phenomenological approach with a case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis, and were analyzed using the interactive model of Miles, Huberman, and Saldaña (2020). The findings reveal that servant leadership is only partially implemented within the organization, with four characteristics conceptualization, foresight, healing, and community building being consistently practiced. Key barriers to full implementation include the predominance of indirect communication patterns, a stronger emphasis on short-term business targets over human resource development, and the absence of systematic leadership training programs. The study concludes that the application of servant leadership in non-corporate local firms requires contextual adaptation, particularly in organizations characterized by family-oriented management structures and the socio-cultural dynamics of Indonesian business practices. These findings contribute to the servant leadership literature by highlighting the contextual limitations and practical challenges of implementing human-centered leadership models in small and medium-sized enterprises in emerging economies.
PROGRAM PAGAR AYU: PEMANFAATAN REMPAH JAHE SEBAGAI SUMBER PENDAPATAN EKONOMI KELOMPOK WANITA DI TULANG BAWANG BARAT, LAMPUNG Agustuti Handayani; Lukmanul Hakim; Trenggono Pujo Sakti; Irsandi Irsandi; M Ardiansyah; Niki Agus Santoso
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.106

Abstract

Program PAGAR AYU (Pemberdayaan Agar Mandiri dan Berdaya Saing) merupakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk meningkatkan pendapatan ekonomi kelompok wanita melalui pemanfaatan rempah jahe sebagai produk unggulan lokal di Kabupaten Tulang Bawang Barat, Provinsi Lampung. Jahe dipilih karena memiliki ketersediaan bahan baku yang melimpah, nilai ekonomis tinggi, serta peluang pasar yang luas baik sebagai produk pangan maupun kesehatan. Metode pelaksanaan kegiatan meliputi identifikasi potensi dan kebutuhan kelompok, pelatihan pengolahan jahe menjadi produk bernilai tambah, pendampingan manajemen usaha sederhana, serta penguatan pemasaran produk. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan kelompok wanita dalam mengolah jahe menjadi produk olahan seperti jahe instan dan minuman herbal, serta meningkatnya motivasi berwirausaha dan kesadaran akan pentingnya pengelolaan usaha secara mandiri. Program ini diharapkan mampu mendorong kemandirian ekonomi perempuan, memperkuat UMKM berbasis rempah lokal, dan menjadi model pemberdayaan masyarakat yang berkelanjutan di wilayah pedesaan.
Business Strategy Decision-Making Model in Efforts to Increase Sales of Bakery Industry MSMEs in Lampung Province Niki Agus Santoso; Trenggono Pujo Sakti; Dora Rinova
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.834

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the bakery industry have an important role in supporting regional economic growth, especially in Lampung Province. However, many bakery MSMEs still face difficulties in achieving optimal sales targets due to ineffective implementation of business strategies. This study aims to analyze the priority of business strategy decision-making for increasing sales among bakery MSMEs in Lampung Province using the Soft Systems Methodology (SSM) and the Analytical Hierarchy Process (AHP). This research uses a descriptive qualitative approach, combining library and field research methods through interviews, observations, and questionnaires, involving MSME owners, operational managers, marketing managers, academics, and business practitioners. The results show that the main priority strategy is opening new outlets with a weight value of 0.330, followed by product innovation (0.279), creating attractive social media content (0.226), and improving service quality (0.165). These findings indicate that business expansion through strategic outlet development is the most effective way to improve sales performance. This research is expected to provide both theoretical and practical contributions for the development of bakery MSMEs in Lampung Province.
From Scroll to Checkout: Generation Z's Lived Experiences with TikTok Content Marketing Lily Harlina Putri; Trenggono Pujo Sakti
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.26332

Abstract

TikTok has transformed digital marketing by enabling interactive and personalized consumer–brand engagement. Although previous studies have linked content marketing, brand awareness, social proof, and purchase decisions, little is known about how Generation Z experiences these processes. This study explores Generation Z's lived experiences of TikTok content marketing using an interpretative phenomenological approach. Semi-structured interviews were conducted with 20 Generation Z consumers, and the data were analyzed using the Gioia methodology. The findings identify a sequential consumer experiential journey comprising TikTok Content Marketing Types, Formation of Brand Awareness, Social Proof as a Trust Builder, The Purchase Decision Process, and Reflection of Consumer Experience among Generation Z. Authentic content stimulates initial engagement, repeated algorithm-driven exposure enhances brand awareness, social proof strengthens trust, and purchase decisions result from rational evaluations supported by community validation. Repeated interactions also foster digital reflexivity, encouraging consumers to critically evaluate marketing information before purchasing. This study contributes to digital marketing literature by proposing a phenomenological model explaining how TikTok content experiences shape Generation Z's purchasing behavior within the social commerce ecosystem.
Co-Authors Aditia Irlanga Agus Purnomo Ahmad Fauzen Amabel Odelia Criesyhans Bawengan Bela Dania Putri Budhi Waskito Dora Rinova Fadillah Putra Handayani, Agustuti Irsandi Irsandi Irsandi, Irsandi Jaka Adi Yantara Kumalasari, Klara Kusdi Rahardjo Lily Harlina Putri Lukmanul Hakim M Ardiansyah M. Ardiansyah M. Kholid Mawardi, M. Kholid M. Oktaviannur Made Agiyasa Mr. I Gede Eko Putra Sri Sentanu Niki Agus Santoso Noning Verawati Suci Asfarani Suci Asfaranin