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Irsandi
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Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk pada UMKM Tafsir Furniture di Kota Bandar Lampung Saputra, Riko; Purnomo, Agus; Irsandi
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1665

Abstract

Furniture refers to objects used to support human activities indoors, such as sitting, sleeping, eating, cooking, working and storing things. Furniture is an important part of a room because, apart from its practical function, furniture provides beauty and an atmosphere that suits the style and purpose of the room, thus making the house more lively and comfortable. This research was conducte to find out how digital market and product quality influence decisions to purchase household products at Tafsir Furniture in Bandar Lampung. The methode use in this researchs is a quantitativ descriptiv methode. Sampling was carried out using the purposiv sampling method. The data collections techniq uses a tool in the form of a questionnaired. The number of respondents used as a sample was 35 people. The data analys techniqued uses multiples linear regressions analys with SPSS 19. Based on the t test results, it is known that digital marketing variable have a significant influence on purchassing decision. The product quality variable is proven to have a significan influence on purchase decision and digital marketing and product quality simultaneous has a positive and significans influence on purchasing decision for products. Keywords: digital marketing, product quality, purchasing decisions
Implementasi Manajemen Risiko dalam Meningkatkan Keberlanjutan Bisnis Handayani, Agustuti; Irsandi; Hawazien; Khorunnisa
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2089

Abstract

This study aims to analyze the implementation of risk management in improving business sustainability in Micro, Small, and Medium Enterprises (MSMEs) in Bandar Lampung. A qualitative-descriptive approach was used to explore the understanding, practices, and obstacles faced by MSME actors in risk management. Data were collected through in-depth interviews, direct observation, and document analysis in MSMEs from various business sectors.The results of the study indicate that the implementation of risk management, such as product diversification, financial management, and the use of digital technology, have a positive impact on income stability, operational efficiency, and customer trust. However, the level of risk management implementation among MSMEs still varies. The main obstacles include limited resources, lack of knowledge about risk management, and minimal access to training or mentoring programs.This study concludes that risk management plays an important role in supporting the sustainability of MSME businesses by mitigating challenges and opening up opportunities for innovation. To optimize the implementation of risk management, collaborative support is needed between the government, business actors, and other related parties in providing relevant policies, training, and access to technology. Keywords: risk management, business sustainability, MSMEs, Bandar Lampung, digital technology.
The Influence of Service Quality and Trust on Member Satisfaction with Loyalty as an Intervening Variable (A Study at KSP Kopdit Gentiaras Pringsewu) Fernando, Albertus; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.607

Abstract

Cooperatives in Indonesia are vital in supporting low to middle-income communities, with over 127,000 cooperatives serving more than 25 million members. However, ensuring member satisfaction and loyalty remains a significant challenge for their sustainability. This study examines the mediating role of loyalty in the relationship between service quality, trust, and member satisfaction within KSP Kopdit Gentiaras Pringsewu, an Indonesian cooperative. A quantitative research method used path analysis to explore these relationships. Data were collected from 44 active members via a reliable questionnaire. The results show that service quality and trust significantly influence member satisfaction, with loyalty as a key mediator in these relationships. The Sobel test confirmed the significance of loyalty as a mediator. The findings suggest that improving service quality and fostering trust are essential for enhancing member satisfaction and loyalty, ensuring the cooperative's long-term sustainability.
The Influence of Product Quality and Price on the Purchase Decision of Car Spare Parts in Retail Stores Firmansyah, Yusril; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.620

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at Obama Motor, an automotive parts retailer in Pringsewu. The research problem focuses on how product quality and price affect consumer purchasing decisions. A quantitative approach was used with a sample of 44 respondents selected randomly. Data were collected through surveys, and multiple regression analysis was applied. The results showed that both product quality (β = 0.344) and price (β = 0.435) significantly affect purchasing decisions. The conclusion of this study is that maintaining high product quality and competitive pricing is essential to improve customer satisfaction and loyalty in the automotive market.
The Impact of Service Quality and Satisfaction on Customer Loyalty at AFZL Barber Shop Ruswandi, Jose; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.622

Abstract

The rapidly growing barber shop industry has heightened competition, making understanding the factors influencing customer loyalty crucial. This study explored the impact of service quality and customer satisfaction on customer loyalty at AFZL Barber Shop in Sukarame, Bandar Lampung. Using a quantitative approach, the research surveyed 109 respondents and analyzed the data through descriptive analysis, validity and reliability tests, and multiple regression analysis. The results showed that service quality and customer satisfaction significantly positively affect customer loyalty. Higher service quality and customer satisfaction levels lead to stronger customer loyalty. The study concludes that businesses must improve service quality and customer satisfaction to maintain customer loyalty in a competitive market.
PRICE AND PROMOTION INFLUENCE ON THE DECISION TO PURCHASE A MOTORCYCLE AT HONDA TUNAS DEALER DWIPA MATRA Jaka Adi Yantara; Irsandi; Trenggono Pujo Sakti; Suci Asfaranin
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 1 (2025): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i1.461

Abstract

This study investigates the impact of pricing and promotional strategies on motorcycle purchasing decisions at the Honda Tunas Dwipa Matra dealership. A quantitative research methodology was utilized for this analysis. Data were gathered through questionnaires distributed to customers who had made purchases at the dealership. The sample size was calculated using Slovin's formula, allowing for a 15% margin of error, resulting in a total of 45 respondents. Data analysis was performed using multiple linear regression with SPSS version 30. The findings reveal that the t-value for price is 2.465, which exceeds the critical t-value of 2.016, with a significance level of 0.018. Furthermore, the t-value for promotion is 2.264, also surpassing the critical t-value of 2.016, with a significance level of 0.029. These results indicate that both price (X1) and promotion (X2) have a significant effect on motorcycle purchasing decisions (Y) at the Honda Tunas Dwipa Matra dealership.
The Influence Of Transformational Leadership And Reward Systems On Employee Performance At Recheese Factory Kedaton Fast Food Restaurant, Bandar Lampung Michael Alesandro; Irsandi; Agus Purnomo; Suci Asfarani
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2960

Abstract

Transformational leadership and reward systems play an important role in improving employee performance in the fast-food restaurant industry. Inspirational leadership and fair, transparent reward systems can enhance employee motivation, commitment, and productivity. Therefore, this study analyzes the influence of transformational leadership and reward systems on employee performance at Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung. The purpose of this study is to examine the effect of transformational leadership and reward systems on employee performance at Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung. This research employs a quantitative approach. The population consists of all employees of Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung, totaling 35 employees, with a sample of 35 respondents. Data analysis was conducted using multiple linear regression analysis. The results indicate that transformational leadership and reward systems have a positive and significant effect on employee performance, both individually and simultaneously, indicating that both variables are important factors in enhancing employee performance.
Exploring Local Wisdom-Based Marketing To Enhance Consumer Attraction At Bu Asih Restaurant In Bandar Lampung City Aditia Irlanga; Irsandi; Agus Purnomo; Trenggono Pujo Sakti
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2961

Abstract

Bu Asih Eatery is a local restaurant located at Jl. Bumi Manti 3 No. 3, Labuhan Ratu, Rajabasa, Bandar Lampung. Although the number of visitors increased from 12,450 in 2022 to 16,950 in 2024, the restaurant's revenue showed a declining trend, decreasing by 5% in 2023 and by 3% in 2024. This decline is partly influenced by reduced menu prices, increased operational costs, the provision of discounts, and rising raw material prices that have suppressed profit margins. This study aims to explore the role of local wisdom-based marketing in enhancing consumer attractiveness at Bu Asih Eatery in Bandar Lampung. This research adopts a qualitative approach, with data collected through interviews, observations, and documentation, and analyzed using qualitative analysis techniques. The results indicate that the implementation of local wisdom-based marketing strategies, through traditional menus, authentic flavors, and friendly service, has successfully built a unique identity and attracted consumers. Factors such as traditional recipes, the use of local ingredients, affordable prices, and a warm atmosphere enhance emotional closeness with customers. Consumers responded positively to the uniqueness of the menu and services. However, challenges include limited resources, conventional promotional methods, and competition from modern restaurants. With proper management, this strategy has the potential to increase customer satisfaction, loyalty, and attract new consumers.
BRANDING STRATEGIES AND COMPETITIVE ADVANTAGE OF MICRO AND SMALL COFFEE ENTERPRISES: A QUALITATIVE CASE STUDY OF 360 COFFEE IN INDONESIA Fashi Septiani; Irsandi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2257

Abstract

Branding has emerged as a strategic asset for micro and small enterprises (MSEs) to enhance competitiveness in increasingly saturated markets. This study investigates the role of branding strategies in strengthening the competitive advantage of a micro-scale coffee shop in Indonesia, namely 360 Coffee. Employing a qualitative descriptive approach, data were collected through in-depth interviews, observations, and document analysis involving business owners, employees, and customers. The findings reveal that brand identity consistency, emotional engagement with consumers, product differentiation, and service experience significantly contribute to customer loyalty and market positioning. However, the study also identifies challenges related to limited strategic branding planning, constrained resources, and suboptimal digital branding utilization. These findings support previous studies emphasizing that effective branding enables MSEs to create perceived value beyond functional attributes (Kotler & Keller, 2016; Wijoyo et al., 2021). This research contributes to the literature on small business branding by providing empirical evidence from a local coffee enterprise and offers practical insights for MSE owners seeking sustainable competitive advantage.
BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA Muhamad Ilham; Irsandi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2260

Abstract

The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Co-Authors Aditia Irlanga Agus Purnomo Agus Purnomo Agustuti Handayani Fashi Septiani Fernando, Albertus Firmansyah, Yusril Hawazien Jaka Adi Yantara Khorunnisa Michael Alesandro Muhamad ilham Ruswandi, Jose Sakti, Trenggono Saputra, Riko Suci Asfarani Suci Asfaranin Trenggono Pujo Sakti