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Evaluasi Sales Performance PT. Lion Superindo Pekalongan Purwanto, Teguh; Fatah, Khoirul; Majid, Musfirah
Neraca Vol. 20 No. 1 (2024): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v20i1.1849

This research aims to evaluate sales performance at PT. Lion Super Indo using the least squares method. The data used in this research includes monthly sales reports for 2022. Data analysis was carried out by applying the least squares model to estimate PT's sales performance. Lion Supeindo. The research results show that there is a significant positive correlation between promotional activities and increased sales. In addition, the least squares model developed succeeded in providing accurate predictions regarding the impact of promotions on future sales. This research provides a practical contribution to the management of PT. Lion Superindo Pekalongan in planning and optimizing sales promotion strategies. By utilizing the forecasting model that has been developed, companies can make more informed decisions regarding the allocation of promotional budgets and the optimal timing of promotional campaigns. REFERENSI Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2011). Essentials of Modern Business Statistics with Microsoft Excel. South-Western Cengage Learning. Badmus,M.A dan Ariyo.O.S. 2011. Forecasting cultivated areas and production of Maize in Nigerian using ARIMA Model. Asian journal of agricultural science. 3(3):171-176 Churchill, G. A., & Peter, J. P. (1998). Marketing: Creating Value for Customers. Irwin/McGraw-Hill. Djarwanto.subagyo pangestu:2000.Statistik induktif.BPFE Yogyakarta Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw-Hill/Irwin. Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics. McGraw-Hill. Hariri F R, 2016. Metode least square untuk memprediksi penjualan sari kedelai rosi. Jurnal simetris volume 7 no 2 Hyndman, R. J., & Athanasopoulos, G. (2018). Forecasting: Principles and Practice (2nd ed.). OTexts. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education. Kutner, M. H., Nachtsheim, C. J., Neter, J., & Li, W. (2004). Applied Linear Statistical Models. McGraw-Hill. Linda, Puspa., Marihat Situmorang., Gim Taringan, “Peramalan Penjualan Produksi Teh Botol Sosro pada PT. Sinar Sosro Sumatera Bagian Utara Tahun 2014 dengan Metode Arima Box Jenkins”, Saintia Matematika, vol 02, no. 03 pp. 253-266, 2014 Makridakis, S., Wheelwright, S. C., & Hyndman, R. J. (1998). Forecasting: Methods and Applications (3rd ed.). John Wiley & Sons. Montgomery, D. C., Jennings, C. L., & Kulahci, M. (2015). Introduction to Time Series Analysis and Forecasting. John Wiley & Sons. Montgomery, D. C., Peck, E. A., & Vining, G. G. (2012). Introduction to Linear Regression Analysis. Wiley. Paramita, Citra., Dul Muid, “Analisa Perbandingan Metode Peramalan Penjualan Bahan Bakar Minyak dengan Standar Kesalahan Peramalan (SKP) pada PT. Pertmina (Persero) Region IV Jateng dan DIY”, 2011. Putra Pamungkas, Danar. 2016.implementasi metode least square untuk prediksi penjualan tahu pong.jurnal ilmiah nero Volume2 Nomer 2 Raju, T. S., & Konda, K. (2017). Sales Performance Analysis Using Regression. Journal of Business and Management, 19(2), 1-7. Rizaldi, H. (2022). The influence of brand popularity, perceived quality, price, and need on purchase intention iPhone products in Purwokerto. Jurnal Akuntansi, Manajemen dan Ekonomi, 24(2), 14-22. Sadli,Muhammad.2017.Implementasi sistem cerdas Least square dalam meramalkan pemenuhan kebutuhan stock listrik dikota lhokseumawe.jurnal ecotipe. Volume 14 no.2 Solikhah, F., Purwanto, T., Arifiyanto, M., Rizaldi, H., & Moegiri, M. (2023). ANALISIS PENGARUH RELIGIUSITAS, TINGKAT PENDAPATAN, KUALITAS PELAYANAN DAN TINGKAT KEPERCAYAAN TERHADAP MINAT MEMBAYAR ZAKAT (Studi Kasus pada Lazismu Kota Pekalongan). Neraca, 19(2), 76-86. Sudarismiaty A., dan Tri Diah Sari M., 2016. Analisis Peramalan Penjualan untuk menentukan rencana produksi pada UD Rifa’i. Jurnal Ekonomi dan Bisnis GROWTH. Vol 14 No 2. Sugiyono., 2017. Metode Penelitian kuantitatif,kuantittif dan R&D Bandung. CV Alfabet Sun, W., & Zhou, H. (2014). Prediction of Sales Using Least Squares Method. International Journal of Business and Social Science, 5(6), 180-184. Wilda Nur Octavia,R., dan Chotijah.,U.2022. Implementasi Metode Least Square untuk memprediksi penjualan kue donat dan Bomboloni. Jurnal Ilmiah Tekhnik Informatika dan Sistem Informasi. Vol 11 No 1

Tinjauan Perkembangan Industri Start up Indonesia:Peluang, Tantangan, dan Arah Kebijakan: peluang ,tantangan dan arah kebijakan Purwanto, Teguh; Kurniati, Panca; Majid, Musfirah
Neraca Vol. 21 No. 1 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i1.2105

Industri start-up di Indonesia telah mengalami pertumbuhan yang signifikan dalam satu dekade terakhir, menjadikannya sebagai salah satu sektor unggulan dalam ekonomi digital nasional. Dengan jumlah start-up mencapai lebih dari 2.500 pada tahun 2024, Indonesia kini berada di peringkat keenam dunia dalam hal jumlah perusahaan rintisan. Penelitian ini bertujuan untuk menganalisis perkembangan industri start-up di Indonesia, mengidentifikasi peluang dan tantangan utama yang dihadapi, serta mengevaluasi peran kebijakan pemerintah dalam membentuk ekosistem yang mendukung. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi literatur dan analisis data sekunder dari berbagai sumber resmi. Hasil kajian menunjukkan bahwa pertumbuhan ekosistem start-up didorong oleh faktor demografi muda, peningkatan infrastruktur digital, serta dukungan kebijakan nasional. Namun demikian, tantangan seperti keterbatasan pendanaan tahap awal, kesenjangan SDM digital, dan regulasi yang belum adaptif masih menjadi hambatan. Penelitian ini merekomendasikan penguatan kolaborasi lintas sektor, penyusunan regulasi yang fleksibel, pemerataan infrastruktur digital, dan perluasan akses pendanaan sebagai langkah strategis untuk memperkuat daya saing start-up Indonesia di tingkat global. Referensi Andani, A., Novianta, E., Budhi, A. F., Arya, A., Sabina, Z., & Sari, W. I. (2024). Pengaruh perkembangan ekonomi digital terhadap perusahaan start-up di Indonesia. Jurnal Kajian dan Penelitian Umum, 2(1), 1–11. https://doi.org/10.47861/jkpu-nalanda.v2i1.797 Blank, S., & Dorf, B. (2012). The startup owner’s manual: The step-by-step guide for building a great company. K & S Ranch. Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business Review Press. Etzkowitz, H., & Leydesdorff, L. (2000). The dynamics of innovation: From national systems and "Mode 2" to a triple helix of university–industry–government relations. Research Policy, 29(2), 109–123. https://doi.org/10.1016/S0048-7333(99)00055-4 Google, Temasek, & Bain & Company. (2023). e-Conomy SEA 2023. https://economysea.withgoogle.com/ Kementerian Komunikasi dan Informatika Republik Indonesia. (2022). Peta jalan Indonesia digital 2021–2024. https://kominfo.go.id Latif, V. T., & Widoatmodjo, S. (2024). Faktor penentu kesuksesan bisnis digital startup. Jurnal Manajemen Bisnis dan Kewirausahaan, 8(2), 345–354. https://doi.org/10.24912/jmbk.v8i2.29664 Napitupulu, C., Nasution, I. W. F., Girsang, W., & Harahap, L. M. (2023). Peranan ekonomi digital dalam pertumbuhan ekonomi di Indonesia. Jurnal Penelitian Ilmiah Multidisipliner, 1(1). https://ojs.ruangpublikasi.com/index.php/jpim/article/view/261 Rahman, M. A., Hapsari, Y., & Pameli, A. (2023). Studi literatur: Pertumbuhan ekonomi digital di Indonesia. Jurnal Penelitian Multidisiplin Bangsa, 1(1). https://doi.org/10.59837/jpnmb.v1i1.23 Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business. Sabilayana, S., Zulfa, A., & Nasution, L. N. (2023). Analisis tantangan dan peluang ekonomi digital dalam mendorong pertumbuhan ekonomi berkelanjutan di Indonesia. Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis, 3(1). https://doi.org/10.59246/muqaddimah.v3i1.1185 Startup Ranking. (2024). Top countries by number of startups. https://www.startupranking.com/ Startup Ranking. (2024). Top startups by country. https://www.startupranking.com/ Vitriyah, N. L. (2023). Pertumbuhan ekonomi dan strategi pengembangan startup di Indonesia. Kubis, 3(1), 78–95. https://doi.org/10.56013/kub.v3i01.2153 Badan Pusat Statistik. (2023). Statistik telekomunikasi Indonesia. https://bps.go.id

Peran Interaktivitas dalam Media Sosial terhadap Keterlibatan Konsumen dan Peningkatan Brand Equity Majid, Musfirah; Purwanto, Teguh; Kholidah, Nur
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.16888

Penelitian ini bertujuan untuk menganalisis pengaruh interaktivitas dalam media sosial terhadap keterlibatan konsumen dan peningkatan brand equity. Dalam era digital saat ini, perusahaan dituntut untuk membangun hubungan yang lebih interaktif dengan konsumen melalui media sosial sebagai saluran komunikasi strategis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 85 responden pengguna media sosial yang pernah berinteraksi dengan akun brand. Pengolahan data dilakukan dengan bantuan software SmartPLS 4 untuk menguji hubungan antarvariabel menggunakan analisis jalur dan model struktural. Hasil penelitian menunjukkan bahwa interaktivitas memiliki pengaruh positif dan signifikan terhadap keterlibatan konsumen dan brand equity. Keterlibatan konsumen juga terbukti berpengaruh signifikan terhadap brand equity. Selain itu, terdapat efek mediasi yang signifikan meskipun dalam kategori rendah dari keterlibatan konsumen dalam hubungan antara interaktivitas dan brand equity. Penelitian ini memberikan kontribusi praktis bagi manajer pemasaran untuk memaksimalkan peran interaktivitas media sosial dalam membangun hubungan yang bermakna dengan konsumen guna memperkuat posisi merek. Temuan ini juga menegaskan pentingnya membangun komunikasi dua arah, konten partisipatif, dan keterlibatan emosional konsumen dalam strategi pemasaran digital yang efektif.

PENGARUH GOOD CORPORATE GOVERNANCE DAN COMPANY GROWTH TERHADAP KINERJA KEUANGAN DI BANK BRI SYARIAH INDONESIA PERIODE 2009 – 2018 Amanah, Fitri; Imtikhanah, Sobrotul; Hudaya, Fadli; Kholidah, Nur; Majid, Musfirah
Neraca Vol. 19 No. 2 (2023): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v19i2.1689

This study aims to examine the effect of Good Corporate Governance and Company Growth on Financial Performance at BRI Syariah Indonesia in 2009-2018. The independent variables used are Board of Commissioners Size, Audit Committee Size, Sharia Supervisory Board Size and Company Growth, the dependent variable used in this study is Return On Equity (ROE) at BRI Syariah Bank. This research is a quantitative study using SPSS version 16.0 and Microsoft Excel. In this study using a population of 13 Sharia Commercial Banks in Indonesia in 2009 - 2018. While the sample is 1 Sharia Commercial Bank, namely BRI Sharia Banks in 2009 - 2018, so that the total sample is 10, with a purposive sampling method in which the total sample used in the study this is as much as 10 annual reports of Islamic banks. Data analysis techniques used in this study with the classical assumption test, and hypothesis testing with multiple linear regression methods. The results showed that the size of the board of commissioners, the size of the audit committee, the size of the sharia supervisory board and company growth did not have a significant effect on Return On Equity (ROE). REFERENSI Amalia Rizky, 2014. “Pengaruh Penerapan GCG Terhadap Profitabilitas Bank Umum Syariah di Indonesia tahun 2010 -2013”. UIN Syarif Hidayatul Jakarta. Bank Indonesia. 2015. ”Statistik Perbankan Syariah (Islamic Banking Statistics) Mei 2015” (online). http://www.bi.go.id. Diakses tanggal 15 Desember 2019. Bank Indonesia www.bi.go.id Bank BRI Syariah, “Laporan Tahunan Bank BRI Syariah 2009-2018”, Dalil surat at-taubah.”Tentang Kinerja”. https://brainly.co.id/tugas/307251,diakses pada 8 maret 2020 Dalil surat at-taubah.”Tentang Kinerja”.https://brainly.co.id/tugas/646278,diakses pada 8 maret 2020 Dewan Syariah Nasional (DSN). 2003. Himpunan Fatwa Dewan Syariah Nasional. Jakarta. Ghozali, Imam. 2006. “Apilkasi Analisis Multivariate Dengan Program SPSS”. Undip, Semarang. Hasanah Nur, 2013. “Analisis Pengaruh Mekanisme Good Corporate Governance terhadap Kinerja Perbankan”. UIN Salatiga. Hidayah Nurul, 2013.” Pengaruh Corporate Social Responsibility, Leverage, Growth, Size terhadap ROE pada perusahaan LQ 45 yang tercatat di bursa efek Indonesia tahun 2009 – 2012”. IAIN Samarinda. Karina, 2018. “Pengaruh Good Corporate Governance terhadap kinerja keuangan di bank umum syariah tahun 2013-2015”.IAIN Surakarta. Kholidah, N., Hakim, M. R., & Purwanto, E. (2019). Analisis Kinerja Reksadana Saham Syariah Dengan Metode Sharpe, Treynor, Jensen, M², dan TT. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 1(2), 29-40. Lustyaningsih Fitri, 2015. “Pengaruh Intelektual Capital ,Rate of Growth of Intelectual Capital (ROGIC) dan Kualitas Penerapan GCG terhadap Kinerja Keuangan Bank Umum Syariah di Indonesia Periode 2010 – 2014”. UIN Syarif Hidayatul Jakarta. Lutfiani, A. P., & Hidayah, R. (2022). ESG Performance and Ownership Structure on Cost of Capital and Research & Development Investment. Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi, 21(1), 25-42. Marshall, Robert dan Miranda. “Kamus Populer Uang dan Bank”. Ladangpustaka dan Intimedia, Jakarta. Muhamad Fadel, 2017.”Analisis Pengaruh Penerapan Good Corporate Governance (GCG) Terhadap Kinerja Keuangan (Studi Kasus Bank Syariah Periode 2012-2016)”. UIN Sunan Kalijaga Yogyakarta. Pratiwi Angrum, 2016. “Pengaruh kualitas Penerapan Good Corporate Governance (GCG) terhadap Kinerja Keuangan pada Bank Umum Syariah di indonesia perode 2010-2015”. IAIN Samarinda. Ridwan, Muhammad. 2004. “Manajemen Baitul maal Wat Tamwil (BMT)”. UII Press, Yogyakarta. Ridwansyah, 2018.”Pengaruh Good Corporate Governance Terhadap Kinerja Maqasid Syariah Bank Syariah di Indonesia Periode 2014-2017”.UIN Syarif Hidayatullah Jakarta. Risgiyanti, R., & Hidayah, R. (2020). The role of workplace spirituality in reducing the negative impact of organizational cynicism on job performance. Jurnal Aplikasi Manajemen, 18(4), 692-703. Riswan, R., & Suyono, E. (2016). Corporate diversification: Destroying or increasing firm value? Empirical evidence from Indonesia. Corporate Ownership & Control. 14 (4). Rosanti, C. (2020). Faktor-Faktor yang Mempengaruhi Inovasi Produk Koperasi Jasa Keuangan Syariah Pada KJKS BTM Se Jawa Tengah. Jurnal Ilmiah Ekonomi Islam, 6(1), 8-13. Sina Ibnu, 2010. “Pengaruh Penerapan Good Corporate Governance terhadap Profitabilitas pada Perusahaan Go Public di Indonesia”.Universitas Indonesia. Sukandar Panky, 2014. “Pengaruh Ukuran Dewan Direksi dan Dewan Komisaris serta Ukuran Peusahaan terhadap Kinerja Keuangan perusahaan”. UIN Syarif Hidayatul Jakarta. Surat al-Baqarah ayat 28. “Tentang Akuntansi Syariah” https://www.dutaislam.com/2019/03/tafsir-surat-al-baqarah-ayat-282-dasar-akuntansi-islam.html, di akses pada tanggal 5 maret 2020. Tjondro David, 2011. “Pengaruh Good Cororate Governance (GCG) terhadap Profitabilitas dan Kinerja Perbankan yang tercatat di Bursa Efek Indonesia”. Universitas Diponegoro. Tunggal, A. W. (2010). “Pokok-Pokok Analisis Laporan Keuangan”. Jakarta: Harvarindo. Undang- Undang No. 10 Pasal 1 Tahun 1998 Tentang Perubahan Undang Undang No. 7 Tahun 1992 Tentang Perbankan. Undang-Undang RI Nomor 21 tahun 2008, “Tentang Perbankan Syariah”, http://www.hukumonline.com/pusatdata/detail/26940/node/70/uu-no-40-tahun-2007-perseroan-terbatas, di akses pada 15 Desember 2019. Wahyuningsih Panca, 2009.”Pengaruh Struktur Kepemilikan Institusional dan Corporate Governance Terhadap Manajemen Laba”. Dosen STIE Pelita Nusantara Semarang. www.brisyariah.co.id, di unduh 15 Desember 2019. Zaini, Z. 2014. “Memahami Bisnis Bank Syariah (Ikatan Bankir Indonesia)”. Jakarta: Pt. Gramedia Pustaka Utama.

PELAPORAN TERINTEGRASI OLEH BADAN USAHA MILIK NEGARA DI INDONESIA BERDASARKAN ANALISIS LONGITUDINAL Lutfiani, Asri; Majid, Musfirah; Rizaldi, Herna
Neraca Vol. 21 No. 2 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i2.2245

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi tingkat pengungkapan pelaporan terintegrasi (Integrated Reporting Disclosure/IRD) pada Badan Usaha Milik Negara (BUMN) di Indonesia menggunakan analisis longitudinal periode 2020–2024. Mengacu pada teori legitimasi dan teori pemangku kepentingan, penelitian ini menilai pengaruh profitabilitas, leverage, jaminan pihak ketiga, serta perlindungan investor terhadap IRD dengan mempertimbangkan ukuran perusahaan dan adopsi pedoman GRI sebagai variabel kontrol. Sampel terdiri dari BUMN yang konsisten menerbitkan laporan terintegrasi, dengan penilaian tingkat pengungkapan dilakukan melalui analisis konten, dan pengujian hipotesis menggunakan regresi data panel. Hasil penelitian menunjukkan bahwa jaminan pihak ketiga dan perlindungan investor berpengaruh positif dan signifikan terhadap IRD, sedangkan profitabilitas dan leverage tidak berpengaruh signifikan. Selain itu, adopsi GRI meningkatkan tingkat pengungkapan, sedangkan ukuran perusahaan berpengaruh negatif terhadap IRD. Temuan ini menegaskan pentingnya legitimasi publik, transparansi, serta akuntabilitas dalam praktik pelaporan terintegrasi BUMN di Indonesia. REFERENSI Abeysekera I. A template for integrated reporting. Journal of Intellectual Capital. 2013;14(2):227–45. Ahmed Haji, A. & Anifowose, M., 2016, ‘The trend of integrated reporting practice in South Africa: Ceremonial or substantive?’, Sustainability Accounting, Management and Policy Journal7(2), 190–224. Argento D, Grossi G, Persson K, Vingren T. Explaining sustainability disclosures of hybrid organizations: the case of Swedish state-owned enterprises. Meditari Accountancy Research. 2019;27(4):505–33. Andrades J, Larran-Jorge M. Examining the amount of mandatory non-financial information disclosed by Spanish state-owned enterprises and its potential influential variables. Meditari Accountancy Research. 2019;27(4):534–55. Bartocci, L, Picciaia, F. (2013). Towards integrated reporting in the public sector. In C. Busco, M. L. Frigo, A. Riccaboni, & P. Quattrone (Eds.), Integrated reporting: Concepts and cases that redifine corporate accountability (pp. 191-204) Bebbington, J., Kirk, E.A. and Larrinaga, C. (2012). The production of normativity: A comparison of reporting regimes in Spain and the UK. Accounting, Organizations and Society, 37(2), 78-94. Beck C, Dumay J, Frost G. In pursuit of a ‘single source of truth’: from threatened legitimacy to integrated reporting. Journal of Business Ethics. 2017;141(1):191–205. Biondi L, Bracci E. Sustainability, popular and integrated reporting in the public sector: a fad and fashion perspective. Sustainability. 2018;10(9):3112. Bruton GD, Peng MW, Ahlstrom D, Stan C, Xu K. State-owned enterprises around the world as hybrid organizations. Academy of Management Perspectives. 2015;29(1):92–114. Business Council for Sustainable Development. 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The Influence of Fujianti Utami's Credibility And Authenticity On Consumer Purchase Intention Majid, Musfirah; Rosanti, Cholisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85923

This study was conducted to gain a deeper understanding of the influence of Fujianti Utami’s credibility and authenticity as a social media influencer on consumer purchase intention. The research method involved distributing structured questionnaires to a purposive sample of the Indonesian public through online platforms. The sampling method used was purposive sampling, with a total of 60 respondents who met the following criteria: (1) at least 17 years old, (2) actively use social media platforms such as Instagram, TikTok, or Twitter/X, and (3) have either used or never used influencer marketing services. The collected data were analyzed using Statistics and Data (STATA) software to examine the causal relationship between variables. The results showed that out of the 60 responses, 18.48% of respondents selected credibility, including factors such as expertise, trustworthiness, and reliability as a factor influencing their purchase decision, while an average of 19.48% chose influencer authenticity, which includes honesty, transparency, and personal storytelling. Based on these findings, it can be concluded that influencer authenticity is perceived as a more influential factor in shaping consumer attitudes, emotional engagement, and brand trust, ultimately affecting consumer behavior and increasing purchase intention in the context of digital marketing and influencer-driven campaigns.

PEMBERDAYAAN IBU RUMAH TANGGA RANTING AISYIYAH KRAMATSARI KOTA PEKALONGAN MELALUI SISTEM LITERASI KEUANGAN DAN KEWIRAUSAHAAN MENUJU KELUARGA SAKINAH Kholidah, Nur; Majid, Musfirah; K, Hadwitya Handayani; Diannur, Meila; Safitri, Laura
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36446

ABSTRAK Pengelolaan keuangan keluarga masih menjadi tantangan bagi sebagian besar ibu rumah tangga, terutama dalam penerapan prinsip ekonomi syariah. Penelitian ini bertujuan memberdayakan ibu-ibu Ranting ‘Aisyiyah Kramatsari Kota Pekalongan melalui literasi keuangan dan pelatihan kewirausahaan berbasis nilai Islam untuk mewujudkan keluarga sakinah. Kegiatan dilaksanakan oleh tim dosen Universitas Muhammadiyah Pekajangan Pekalongan (UMPP) menggunakan metode pelatihan interaktif, diskusi, simulasi pencatatan keuangan, peluncuran aplikasi digital AmanaFin, serta workshop kewirausahaan. Evaluasi dilakukan melalui pre-test dan post-test terhadap 72 peserta pada indikator literasi keuangan syariah, motivasi berwirausaha, kemampuan pencatatan keuangan, dan penerapan teknologi digital. Hasil menunjukkan peningkatan yang signifikan pada seluruh aspek, dengan literasi keuangan syariah naik 25,4%, motivasi berwirausaha 26,6%, kemampuan pencatatan 28,7%, dan penguasaan aplikasi digital 35,6%. Temuan ini menunjukkan bahwa integrasi literasi keuangan syariah, kewirausahaan, dan digitalisasi pencatatan dapat menjadi model pemberdayaan masyarakat yang berkelanjutan serta memperkuat nilai moral dan religius dalam pengelolaan keuangan keluarga. Kata kunci: literasi keuangan syariah; kewirausahaan; keluarga sakinah; ibu rumah tangga; aplikasi digital. ABSTRACTManaging household finances remains a challenge for many housewives, particularly in applying Islamic economic principles. This study aims to empower the mothers of Ranting ‘Aisyiyah Kramatsari, Pekalongan City, through financial literacy and entrepreneurship training based on Islamic values to foster a harmonious and productive family (keluarga sakinah). The program was implemented by the faculty of Universitas Muhammadiyah Pekajangan Pekalongan (UMPP) using interactive workshops, discussions, financial record simulations, the launch of the digital application AmanaFin, and entrepreneurship coaching. Evaluation was conducted using pre-test and post-test assessments among 72 participants on indicators of Islamic financial literacy, entrepreneurial motivation, financial recording skills, and digital technology usage. The results indicated significant improvements across all indicators, with Islamic financial literacy increasing by 25.4%, entrepreneurial motivation by 26.6%, financial recording ability by 28.7%, and digital application proficiency by 35.6%. These findings demonstrate that integrating Islamic financial literacy, entrepreneurship, and digital financial tools can serve as a sustainable community empowerment model while strengthening moral and religious values in household financial management. Keywords: Islamic financial literacy; entrepreneurship; harmonious family; housewives; digital application

The Influence of Fujianti Utami's Credibility And Authenticity On Consumer Purchase Intention Majid, Musfirah; Rosanti, Cholisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85923

This study was conducted to gain a deeper understanding of the influence of Fujianti Utami’s credibility and authenticity as a social media influencer on consumer purchase intention. The research method involved distributing structured questionnaires to a purposive sample of the Indonesian public through online platforms. The sampling method used was purposive sampling, with a total of 60 respondents who met the following criteria: (1) at least 17 years old, (2) actively use social media platforms such as Instagram, TikTok, or Twitter/X, and (3) have either used or never used influencer marketing services. The collected data were analyzed using Statistics and Data (STATA) software to examine the causal relationship between variables. The results showed that out of the 60 responses, 18.48% of respondents selected credibility, including factors such as expertise, trustworthiness, and reliability as a factor influencing their purchase decision, while an average of 19.48% chose influencer authenticity, which includes honesty, transparency, and personal storytelling. Based on these findings, it can be concluded that influencer authenticity is perceived as a more influential factor in shaping consumer attitudes, emotional engagement, and brand trust, ultimately affecting consumer behavior and increasing purchase intention in the context of digital marketing and influencer-driven campaigns.

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