Garuda - Garba Rujukan Digital

Eksplorasi Persepsi Pengguna Terhadap Ketersediaan Layanan Pelanggan E-Wallet Fatah, Khoirul; Rizaldi, Herna
Neraca Vol. 20 No. 1 (2024): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v20i1.1852

This research aims to explore and understand in depth users' perceptions of the availability of customer service in the context of using digital wallets (e-wallets). The main focus is to analyze how users interpret and evaluate the availability of e-wallet customer service, as well as the extent to which these factors influence the overall usage experience. The methods used include data collection through surveys, where respondents will be asked to share their experiences regarding the availability of customer service from the e-wallets they use. Data analysis will be carried out to identify patterns, trends and critical aspects that influence user perceptions about the availability of e-wallet customer service. It is hoped that the results of this research will provide deeper insight into how the availability of customer service can influence e-wallet use, as well as provide a basis for service providers to improve the user experience by better understanding user needs and expectations in terms of customer service. REFERENSI Alam, M. M., Awawdeh, A. E., & Muhamad, A. I. Bin. (2021). Using e-wallet for business process development: challenges and prospects in Malaysia. Business Process Management Journal, 27(4), 1142–1162. https://doi.org/10.1108/BPMJ-11-2020-0528 Biduri, S., Hariyanto, W., Loekitasari, S., & Irma Suryani, A. (2021). Apakah Pendekatan Technology Acceptance Model (TAM) Berpengaruh Terhadap Intention To Use E-Money? In Jurnal Akuntansi Integratif (Vol. 7, Issue 1). Daragmeh, A., Sági, J., & Zéman, Z. (2021). Continuous intention to use e-wallet in the context of the covid-19 pandemic: Integrating the health belief model (hbm) and technology continuous theory (tct). Journal of Open Innovation: Technology, Market, and Complexity, 7(2). https://doi.org/10.3390/joitmc7020132 Esawe, A. T. (2022). Understanding mobile e-wallet consumers’ intentions and user behavior. Spanish Journal of Marketing - ESIC, 26(3), 363–384. https://doi.org/10.1108/SJME-05-2022-0105 Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 Edisi 9 (9th ed.). Undip. Intarot, P. (2018). Influencing Factor in E-Wallet Acceptant and Use. International Journal of Business and Administrative Studies, 4(4), 167–175. https://doi.org/10.20469/ijbas.4.10004-4 Jogiyanto, H. (2016). Metodologi Penelitian Bisnis Salah Kaprah dan Pengalaman-Pengalaman. Edisi 6. In Yogyakarta: BPFE. BPFE. Karim, M. W. et all. (2020). Factors Influencing the Use of E-wallet as a Payment Method among Malaysian Young Adults. Journal of International Business and Management, 3(2), 1–11. https://doi.org/10.37227/jibm-2020-2-21/ Prakosa, A., & Jati Wintaka, D. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Minat Penggunaan Ulang E-Wallet Pada Generasi Milenial Di Daerah Istimewa Yogyakarta (Vol. 3, Issue 1). Sakdiyah, L., Effendi, R., Kustono, A. S., & Kalimantan, J. (2019). Analisis Penerimaan Penggunaan E-Learning dengan Pendekatan Theory of Planned Behavior ( TPB ) pada Mahasiswa Akuntansi Universitas Jember ( Analysis The Acceptance and The Use of E-Learning with Theory of Planned Behavior ( TPB ) Approach on Jember Unive. VI(1), 120–126. Upadhayaya, A. (2012). Electronic Commerce and E-wallet. International Journal of Recent Research and Review, I(March), 37–41. Wulandari, I. R., & Sumadi, S. (2020). Analysis of Behavior Using E-money With A TAM Approach (Technology Acceptance Model). Manajemen Bisnis, 10(1), 24. https://doi.org/10.22219/jmb.v10i1.10861

BAGAIMANA KENIKMATAN BERBELANJA ONLINE MEMPENGARUHI MINAT PEMBELIAN KEMBALI? Aisyah, Siti; Rizaldi, Herna; Renny Noviati Wahyuni, Eka; Ferdianto, Raditya
Neraca Vol. 20 No. 2 (2024): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v20i2.1996

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi perilaku pembelian konsumen saat berbelanja melalui toko online. Penelitian kuantitatif ini dilaksanakan di Kabupaten Kebumen dengan 100 orang responden pengguna toko online. Data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa kemudahan penggunaan yang dirasakan berpengaruh positif dan signifikan terhadap kenikmatan yang dirasakan. Selain itu, manfaat yang dirasakan juga berpengaruh positif dan signifikan terhadap kenikmatan yang dirasakan. Kemudahan penggunaan yang dirasakan tidak berpengaruh terhadap minat beli kembali, sementara manfaat yang dirasakan berpengaruh positif dan signifikan terhadap minat beli kembali. Kenikmatan yang dirasakan terbukti berpengaruh positif dan signifikan terhadap minat beli kembali. Kenikmatan yang dirasakan memediasi secara penuh hubungan antara kemudahan penggunaan yang dirasakan dan minat beli kembali, serta memediasi secara parsial hubungan antara manfaat yang dirasakan dan minat beli kembali. Penelitian ini memberikan wawasan penting bagi pengelola toko online dalam merancang pengalaman pengguna yang dapat meningkatkan minat beli kembali. REFERENSI Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. Fatah, K., & Rizaldi, H. (2024). Eksplorasi Persepsi Pengguna Terhadap Ketersediaan Layanan Pelanggan E-Wallet. Neraca, 20(1), 103-110. Amarsela, R., Ritesh, M., & Amarsela, H. (2018). A Research Study on Consumer Behavior towards E-Buying. https://www.researchgate.net/publication/322568810 Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142. https://doi.org/10.1007/s40685-018-0072-4 Jabbar, M. Y., Kindangen, P., Gunawan, E., Yehudavid Jabbar, M., Kindangen, P., & Gunawan, E. (2023). INTENTION TO REPURCHASE INDRIVE AS ONLINE TRANSPORTATION: THE ROLE OF PERCEIVED EASE OF USE AND PRICE PERCEPTION (STUDY ON YOUNG PEOPLE IN MANADO). 11(4), 981–989. Malau. (n.d.). Oroh, C. R., & Rumokoy, F. S. (n.d.). THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET. Pappas, I. O., Pateli, A. G., Giannakos, M. N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail and Distribution Management, 42(3), 187–204. https://doi.org/10.1108/IJRDM-03-2012-0034 Syaharani, D. P., & Yasa, N. N. K. (2022). The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention. European Journal of Development Studies, 2(3), 36–40. https://doi.org/10.24018/ejdevelop.2022.2.3.91

INTEGRASI INTERNET OF THINGS (IOT) DAN E-WALLET DALAM SISTEM AKUNTANSI UNTUK MENINGKATKAN EFISIENSI PEMBAYARAN DIGITAL Fatah, Khoirul Fatah; Rizaldi, Herna; Usamah, Usamah
Neraca Vol. 21 No. 1 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i1.2076

Penelitian ini bertujuan untuk mengevaluasi sejauh mana pemanfaatan teknologi Internet of Things (IoT) dan intensitas penggunaan dompet digital (e-Wallet) dapat meningkatkan efisiensi dalam sistem pembayaran digital. Studi ini dilaksanakan di daerah Pekalongan dengan melibatkan 76 partisipan yang diperoleh melalui penyebaran kuesioner. Metode analisis regresi linier berganda digunakan untuk mengetahui pengaruh masing-masing variabel. Hasil analisis menunjukkan bahwa baik IoT maupun e-Wallet memberikan kontribusi yang signifikan dalam meningkatkan efisiensi, dengan IoT memberikan dampak yang lebih besar. Integrasi kedua teknologi ini memungkinkan proses pembayaran yang lebih efisien, cepat, dan aman. Hasil ini menggarisbawahi pentingnya penerapan teknologi digital dalam pengembangan sistem akuntansi modern. REFERENSI Alfi Rizka Maulidah, Rini Puji Astuti, Khaerun Nisa, Wisnu Erlangga, E. H. (2024). Perkembangan Sistem Pembayaran Digital : Pada Era Revolusi Industri. Jurnal Ekonomi Dan Bisnis Digital, 01(04), 798–803. As-Syahri, H. (2024). Pemanfaatan Financial Technology Dalam Peningkatan Efektifitas Pemasaran di Era Digital. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial. https://ojs.daarulhuda.or.id/index.php/Socius/article/view/675 Chopra, A., & Ranjani, K. S. (2020). Adoption of digital transaction model by micro enterprises to target millennials in India: An exploratory study. Social Business, 10(4), 411–434. https://doi.org/10.1362/204440820x15813359568318 Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982–1003. https://doi.org/10.1287/mnsc.35.8.982 Dewi, S. (2023). The importance of Digital- based Payment Management Knowledge for MSME Drivers : a Study of Financial Literacy. … Research and Critics …. https://eprints.unmer.ac.id/id/eprint/3304/ Eliza, R., Zulkifli, Z., Syafwandi, S., & Fitria, L. (2024). Analisis Perilaku Konsumen Dan Pengaruhnya Terhadap Minat Menggunakan E-Wallet Di Indonesia: Literature Review. Innovative: Journal Of …. http://j-innovative.org/index.php/Innovative/article/view/12063 ESCAP. (2022). MSME access to finance : the role of digital payments. United Nation, 7. https://repository.unescap.org/handle/20.500.12870/4557 Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 Edisi 9 (9th ed.). Undip. Hasbolah, Farhana: Rosli, Mohamad Hafiz: Hamzah, Hanissah: Omar, Siti Aisyah: Bhuiyan, A. B. (2021). the Digital Accounting Entrepreneurship Competency for Sustainable Performance of the Rural Micro, Small and Medium Enterprises (Msmes): an Empirical Review. International Journal of Small and Medium Enterprises, 4(1), 12–25. https://doi.org/10.46281/ijsmes.v4i1.1471 Hendrawan, M. R. N. A., Marits, S. A., & Herman, S. (2023). Development of Digital Payment Systems in Indonesia. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1335–1344. Jogiyanto, H. (2016). Metodologi Penelitian Bisnis Salah Kaprah dan Pengalaman-Pengalaman. Edisi 6. In Yogyakarta: BPFE. BPFE. Liana, E., & Fadli, J. A. (2023). Effect Of Ease Of Use Of Application, E-Service Quality And Benefit Perception Of E-Wallet Application On Customer Satisfaction. Jurnal Ilmiah Manajemen Kesatuan. https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2312 Pratiwi, A. (2022). The Effectiveness of the Implementation of the Indonesian Standard Quick Response Payment System (QRIS) on MSMEs in Banten. Review of Accounting and Taxation, 1(02), 93–99. https://doi.org/10.61659/reaction.v1i02.143 Rio Laksamana, Bustami, S. R. (2024). The Use of Cross-Generational Digital Wallets in Accelerating Digital Economy Transformation. Jurnal Ilmiah Ekonomi Islam, 10(01). Yoganata, M. W. (2024). Transformasi E-Business di Era Society 5.0 Mengubah Perilaku Konsumen dan Model Bisnis. Jurnal Kajian Dan Penalaran Ilmu …. https://jurnal.aksaraglobal.co.id/index.php/jkpim/article/view/402

ANTARA LOGIKA DAN EMOSI: STUDI MEDIASI PERSEPSI NILAI IKLAN SAMSUNG GALAXY TERHADAP MINAT BELI Aisyah, Siti; Rizaldi, Herna; Reni Noviati Wahyuni, Eka; Ferdianto, Raditya
Neraca Vol. 21 No. 1 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i1.2109

Penelitian ini bertujuan untuk menguji peran mediasi nilai yang dirasakan dalam hubungan antara daya tarik rasional dan daya tarik emosional terhadap minat beli konsumen terhadap produk Samsung Galaxy melalui konteks iklan produk. Penelitian kuantitatif, pengumpulan data dilakukan melalui penyebaran kuesioner elektronik kepada 100 responden menggunakan teknik simple random sampling. Populasi dalam penelitian ini adalah masyarakat di wilayah Purwokerto yang pernah terpapar iklan Samsung Galaxy melalui berbagai media. Analisis data menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa daya tarik rasional berpengaruh positif dan signifikan terhadap nilai yang dirasakan, namun tidak memiliki pengaruh langsung yang signifikan terhadap minat beli. Nilai yang dirasakan berperan sebagai mediator penuh dalam hubungan antara daya tarik rasional dan minat beli. Sebaliknya, daya tarik emosional terbukti berpengaruh secara positif dan signifikan baik secara langsung terhadap minat beli maupun secara tidak langsung melalui nilai yang dirasakan, sehingga menunjukkan adanya mediasi parsial. Temuan ini mengindikasikan bahwa persepsi nilai berperan sentral dalam menjembatani pengaruh komunikasi pemasaran terhadap intensi perilaku konsumen. Implikasi konseptual dari penelitian ini memperkuat validitas Theory of Planned Behavior dalam konteks pemasaran. Secara praktis, hasil ini menegaskan pentingnya pengembangan strategi komunikasi pemasaran terpadu yang mampu mengombinasikan daya tarik informatif dan emosional secara seimbang. REFERENSI Aisyah, S., Rizaldi, H., Wahyuni, E. R. N., & Ferdianto, R. (2024). BAGAIMANA KENIKMATAN BERBELANJA ONLINE MEMPENGARUHI MINAT PEMBELIAN KEMBALI?. Neraca, 20(2), 126-136. Baheti, G., Jaim, R.K., Jain, N. (2012). The impact of advertising appeals on customer buying behavior. 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ANALISIS PENGARUH RELIGIUSITAS, TINGKAT PENDAPATAN, KUALITAS PELAYANAN DAN TINGKAT KEPERCAYAAN TERHADAP MINAT MEMBAYAR ZAKAT (Studi Kasus pada Lazismu Kota Pekalongan) Solikhah, Faridatus; Purwanto, Teguh; Arifiyanto, Muhammad; Rizaldi, Herna; Moegiri, Moegiri
Neraca Vol. 19 No. 2 (2023): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v19i2.1687

This study aimed to analyzed the effect of religiosity, income level, quality of services andtrust on obedience in paying zakat. Data were gathered through distributing questionnaires. The study applied purposive sampling method with the slovin formula. There are 94 respondents who ware muzakki who were registered at the Muhammadiyah Amil Zakat, Infaq and Alms Organization (LAZISMU) Pekalongan City. Thedate were analyzed using multiple linierregression using SPSS 16. Partially, the results show that religiosity, income level, services quality and level oftrust have a signifikcant effecton obedience in paying zakat. Then simultaneously that religiosity, income level, services qualityand level of trust together have a significant effect on onedience in paying zakat. REFERENSI Ahmadi, A. (2004). Psikologis Umum. Jakarta: Rinika Cipta Al-Farizi. Amir, M. T. (2005). Dinamika Pemasaran. Jakarta: Grafindo Persada. Augusty, F. (2006). Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan sisrtai Ilmu Manajemen. Semarang: Universitas Diponegoro. Fandy, T. (2014). Kualitas Jasa. Jakarta: Andi Offset. Ghozaly, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Universitas Diponegoro. Ghozaly, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19 . Semarang: Universitas Diponegoro. Muhammad. (2008). Zakat Profesi: Wacana Pemikiran dan Fiqih Kontemporer . Jakarta: Salemba Diniyah. Primadana, D. (2018). Pengaruh Religiusitas , Tingkat Pendapatan, Layanan Terhadap Minat Membayar Zakat Pada Lembaga Amil Zakat Rizki Jember . Jember: Unveritas Jember. Rahmat, J. (2003). Psikologis Agama. Bandung: PT.Mizan Pustaka. Sadono, S. (1995). Pengantar Makro Ekonomi . Jakarta: Grafindo Persada. Kholidah, N., & Salma, A. N. (2019). Filantropi kreatif: Pemberdayaan ekonomi umat berbasis zakat produktif pada program 1000 UMKM LAZISMU Kabupaten Pekalongan. Cakrawala: Jurnal Studi Islam, 14(2), 93-101. Susanti, L., & Triatmaja, M. F. (2023). Pengaruh Religiusitas Dan Green Consciousness Terhadap Keputusan Pembelian Sabun Cuci Green Wash. Media Ekonomi, 23(1), 1-12. Kholidah, N., Hakim, M. R., & Purwanto, E. (2019). Analisis Kinerja Reksadana Saham Syariah Dengan Metode Sharpe, Treynor, Jensen, M², dan TT. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 1(2), 29-40. Arifiyanto, M., & Kholidah, N. (2021). Analisis pengaruh pengetahuan produk, persepsi manfaat dan promosi terhadap minat penggunaan uang elektronik berbasis server. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., 7(3). Hakim, M. R., Kholidah, N., & Arifiyanto, M. (2022). Factors Affecting Muzakki's Decision In Choosing to Pay Zakat At Amil Zakat Institution. Robust: Research of Business and Economics Studies, 1(2), 57-73.

Bahasa Inggris Pengaruh popularitas merek, persepsi kualitas, harga, dan kebutuhan pada niat pembelian produk iPhone di Purwokerto Rizaldi, Herna
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 2 (2022): April - June, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.2.5427

This study is a survey research that aims to determine and analyze the effect of brand popularity, perceived quality, price, and need on purchase intentions on iPhone products at Purwokerto city. The sample size in this study amounted to 120 using purposive sampling technique. Based on the results of data processing, it is known that brand popularity has no significant and negative effect on purchase intention. Price has a significant and negative effect on purchase intention. Perceived quality and need have a significant and positive effect on purchase intention. The findings in this study are that popularity is not always a consumer factor in generating purchase intentions, while the factor that has the greatest influence on purchase intentions is need.

PELAPORAN TERINTEGRASI OLEH BADAN USAHA MILIK NEGARA DI INDONESIA BERDASARKAN ANALISIS LONGITUDINAL Lutfiani, Asri; Majid, Musfirah; Rizaldi, Herna
Neraca Vol. 21 No. 2 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i2.2245

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi tingkat pengungkapan pelaporan terintegrasi (Integrated Reporting Disclosure/IRD) pada Badan Usaha Milik Negara (BUMN) di Indonesia menggunakan analisis longitudinal periode 2020–2024. Mengacu pada teori legitimasi dan teori pemangku kepentingan, penelitian ini menilai pengaruh profitabilitas, leverage, jaminan pihak ketiga, serta perlindungan investor terhadap IRD dengan mempertimbangkan ukuran perusahaan dan adopsi pedoman GRI sebagai variabel kontrol. Sampel terdiri dari BUMN yang konsisten menerbitkan laporan terintegrasi, dengan penilaian tingkat pengungkapan dilakukan melalui analisis konten, dan pengujian hipotesis menggunakan regresi data panel. Hasil penelitian menunjukkan bahwa jaminan pihak ketiga dan perlindungan investor berpengaruh positif dan signifikan terhadap IRD, sedangkan profitabilitas dan leverage tidak berpengaruh signifikan. Selain itu, adopsi GRI meningkatkan tingkat pengungkapan, sedangkan ukuran perusahaan berpengaruh negatif terhadap IRD. Temuan ini menegaskan pentingnya legitimasi publik, transparansi, serta akuntabilitas dalam praktik pelaporan terintegrasi BUMN di Indonesia. REFERENSI Abeysekera I. A template for integrated reporting. Journal of Intellectual Capital. 2013;14(2):227–45. Ahmed Haji, A. & Anifowose, M., 2016, ‘The trend of integrated reporting practice in South Africa: Ceremonial or substantive?’, Sustainability Accounting, Management and Policy Journal7(2), 190–224. Argento D, Grossi G, Persson K, Vingren T. Explaining sustainability disclosures of hybrid organizations: the case of Swedish state-owned enterprises. Meditari Accountancy Research. 2019;27(4):505–33. Andrades J, Larran-Jorge M. Examining the amount of mandatory non-financial information disclosed by Spanish state-owned enterprises and its potential influential variables. Meditari Accountancy Research. 2019;27(4):534–55. 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The GEN Z’s GREEN BEHAVIOR: HOW REAL IS IT? Aisyah, Siti; Rizaldi, Herna; Renny Noviati Wahyuni, Eka; Belliawan Nikmah, Neta
Neraca Vol. 21 No. 2 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i2.2268

This study is a quantitative study consisting of 96 respondents taken from Gen Z using purposive random sampling via Microsoft Form. The study was conducted in the Pekalongan area with the aim of determining the purchasing interest in green products, namely electric motorcycles. Respondent data was tested using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with the help of the Smart PLS 4 application. The results showed that green price and green lifestyle influence green knowledge and green purchase intention. In addition, green knowledge also acts as a mediator in this relationship. REFERENSI Arif, I.H. (2024). Pengaruh Green Price terhadap minat beli tumbler starbuck dengan moderasi environmental advertising pada follower sosial media starbuck Indonesia. FEB UNM. http://repository.um.ac.id/id/eprint/354803 Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology,51(6), 1173. Chauhan, V., & Bhagat, R. (2017). Impact Analysis of Environmental Knowledge and Environmental Attitude on Purchase Intention among Young Consumers. Amity Journal of Management Research, 2(2), 59–69. Ginting, R., & Ekawati, N. (2016). Pengaruh Pengetahuan Lingkungan Terhadap Niat Membeli Produk Hijau pada Merek “Attack” dengan Kepedulian Lingkungan sebagai Variabel Mediasi. E-Jurnal Manajemen Unud, 5(4), 2223–2249. Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142. https://doi.org/10.1007/s40685-018-0072-4. Pramesti, P., Cahyaningrum, Y. A. D., & Rahayu, F. (2022). Konsekuensi Dari Green Lifestyle, Product Knowledge, Dan Community. Jurnal Ekonomi Trisakti, 2(2), 555–566. Https://Doi.Org/10.25105/Jet.V2i2.14303 Putri, N., & Hayu, R. (2023). The Influence Of Environmental Knowledge, Green Product Knowledge, Green Word Of Mouth, Greenwashing, And Green Confusion As Mediator Of Green Purchase Intention. Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1). Ryantari, G.A.W., & Giantari, I.G.A.K. (2020). Green Knowledge, Green Attitude, Dan Environmental Concern Berpengaruh Terhadap Niat Beli. E-Jurnal Manajemen, Vol. 9, No. 7, 2020 : 2556-2575. Saleky, S. R. J., & Souisa, W. (2019). Green Life Style Sebagai Mediator Ecoliteracy Dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen Di Kota Ambon. Specta Journal Https://Doi.Org/10.35718/Specta.V1i2.76 Of. Silvaraj, P. N. (2023). Program Studi Agribisnis Fakultas Pertanian Universitas Medan Area 2023. Simanjuntak, Y.I., Wadyatenti, M.A.D.V., & Kurniawati, L. (2025). Pengaruh Green Knowledge, Green Product, Dan Green Price Terhadap Green Purchase Intention Sepeda Motor Ramah Lingkungan. Jurnal Akuntansi, Manajemen, dan Bisnis: Parsimonia Vol 12. No. 1 Februari 2025: 7-15. Suki, N. . (2016). Green Product Purchase Intention: Impact of Green Brands, Attitude, and Knowledge. British Food Journal, 118(12), 2893–2910. https://doi.org/https://doi.org/10.1108/BFJ-06-2016-029.

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