Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Neraca Strata Social and Humanities Studies Jurnal Bakti Humaniora
Eka Renny Noviati Wahyuni
Unknown Affiliation
Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PELATIHAN PEMBUATAN PUPUK ORGANIK FERMENTASI (BIO-NIC) DENGAN MEDIASI KOTAK KAYU BAGI KELOMPOK TANI DESA RAWOH KECAMATAN KARANGRAYUNG KABUPATEN GROBOGAN Ferdianto, Raditya; Eka Renny Noviati Wahyuni; Aisyah, Siti; Khoiruroziqin, Rohmat
Jurnal Bakti Humaniora Vol. 4 No. 2 (2024): DESEMBER 2024
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v4i2.3390

Abstract

The training on the production of fermented compost fertiliser (Bio-Nic) using the wooden box method was conducted to improve the knowledge and skills of members of the Rawoh Village Farmer Group, Karangrayung District, Grobogan. This activity aims to utilise organic waste in their environment so that it can be processed into high quality compost. The wooden box method was chosen because it is practical, efficient and suitable for use in a rural environment. The training included material on basic composting techniques, the benefits of compost for plants and the use of the wooden box method in the fermentation process. The results of this training are expected to increase agricultural productivity and reduce dependence on chemical fertilisers. The evaluation showed that the participants successfully understood and practised the techniques taught and were enthusiastic about applying the technology in their fields.   Abstrak Pelatihan pembuatan pupuk kompos fermentasi (Bio-Nic) dengan metode kotak kayu ini dilaksanakan untuk meningkatkan pengetahuan dan keterampilan anggota  Kelompok Tani Desa Rawoh, Kecamatan Karangrayung, Grobogan. Kegiatan ini bertujuan untuk memanfaatkan limbah organik yang ada di sekitar lingkungan mereka, sehingga dapat diolah menjadi pupuk kompos yang berkualitas tinggi. Metode kotak kayu dipilih karena praktis, efisien, dan cocok diterapkan di lingkungan pedesaan. Pelatihan ini mencakup materi tentang teknik dasar pembuatan kompos, manfaat kompos bagi tanaman, serta penerapan metode kotak kayu dalam proses fermentasi. Hasil dari pelatihan  ini diharapkan mampu meningkatkan produktivitas pertanian dan  mengurangi ketergantungan pada pupuk kimia. Evaluasi menunjukkan bahwa para peserta berhasil memahami dan mempraktikkan teknik yang diajarkan, serta menunjukkan antusiasme dalam mengimplementasikan teknologi ini di lahan mereka.
TikTok Made Me Buy It: Analyzing the Influence of Content Marketing and Engagement on Generation Z's Purchase Intention Ferdianto, Raditya; Nurcahyo, Satria Avianda; Wahyuni, Eka Renny Noviati; Aisyah, Siti
Strata Social and Humanities Studies Vol. 2 No. 2 (2024): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v2i2.258

Abstract

This study aims to examine the influence of content marketing and customer engagement on the purchase intentions of Generation Z users on the TikTok platform in Central Java, utilizing a quantitative methodology and the SmartPLS version 3.29 analysis tool. The sample of this study included 200 Tiktok Platform Users aged 16-28 years in the Central Java region. Data was collected through a questionnaire focused on content marketing, customer engagement, and purchase intention. An analysis was performed to examine the correlation between content marketing and customer engagement regarding buy intention and to evaluate the mediation function of consumer engagement in the correlation between content marketing and purchase intention. The outcomes of this study indicate that content marketing and customer engagement have a positive and significant impact on purchase intention, with customer engagement acting as a mediating variable in the relationship between content marketing and purchase intention. Furthermore, creating content by paying attention to Reader Cognition and sharing motivation, persuasion, and decision-making factors with Generation Z on the Tiktok platform will increase enthusiasm, attention, sharing, and learning in customer engagement so that it will encourage transactional interest or referential interest or preferential interest or an exploratory interest in customers.
BAGAIMANA KENIKMATAN BERBELANJA ONLINE MEMPENGARUHI MINAT PEMBELIAN KEMBALI? Aisyah, Siti; Rizaldi, Herna; Renny Noviati Wahyuni, Eka; Ferdianto, Raditya
Neraca Vol. 20 No. 2 (2024): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v20i2.1996

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi perilaku pembelian konsumen saat berbelanja melalui toko online. Penelitian kuantitatif ini dilaksanakan di Kabupaten Kebumen dengan 100 orang responden pengguna toko online. Data dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa kemudahan penggunaan yang dirasakan berpengaruh positif dan signifikan terhadap kenikmatan yang dirasakan. Selain itu, manfaat yang dirasakan juga berpengaruh positif dan signifikan terhadap kenikmatan yang dirasakan. Kemudahan penggunaan yang dirasakan tidak berpengaruh terhadap minat beli kembali, sementara manfaat yang dirasakan berpengaruh positif dan signifikan terhadap minat beli kembali. Kenikmatan yang dirasakan terbukti berpengaruh positif dan signifikan terhadap minat beli kembali. Kenikmatan yang dirasakan memediasi secara penuh hubungan antara kemudahan penggunaan yang dirasakan dan minat beli kembali, serta memediasi secara parsial hubungan antara manfaat yang dirasakan dan minat beli kembali. Penelitian ini memberikan wawasan penting bagi pengelola toko online dalam merancang pengalaman pengguna yang dapat meningkatkan minat beli kembali.   REFERENSI Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. Fatah, K., & Rizaldi, H. (2024). Eksplorasi Persepsi Pengguna Terhadap Ketersediaan Layanan Pelanggan E-Wallet. Neraca, 20(1), 103-110. Amarsela, R., Ritesh, M., & Amarsela, H. (2018). A Research Study on Consumer Behavior towards E-Buying. https://www.researchgate.net/publication/322568810 Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142. https://doi.org/10.1007/s40685-018-0072-4 Jabbar, M. Y., Kindangen, P., Gunawan, E., Yehudavid Jabbar, M., Kindangen, P., & Gunawan, E. (2023). INTENTION TO REPURCHASE INDRIVE AS ONLINE TRANSPORTATION: THE ROLE OF PERCEIVED EASE OF USE AND PRICE PERCEPTION (STUDY ON YOUNG PEOPLE IN MANADO). 11(4), 981–989. Malau. (n.d.). Oroh, C. R., & Rumokoy, F. S. (n.d.). THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET. Pappas, I. O., Pateli, A. G., Giannakos, M. N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail and Distribution Management, 42(3), 187–204. https://doi.org/10.1108/IJRDM-03-2012-0034 Syaharani, D. P., & Yasa, N. N. K. (2022). The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention. European Journal of Development Studies, 2(3), 36–40. https://doi.org/10.24018/ejdevelop.2022.2.3.91  
Co-Authors Khoiruroziqin, Rohmat Raditya Ferdianto Rizaldi, Herna Satria Avianda Nurcahyo Siti Aisyah Siti Aisyah