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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Informatika Ekonomi Bisnis
Jati, Intan Mustika
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Netflix's Global Market Entry and Adaptation Strategies Critical Review Jati, Intan Mustika; Serenade, Vincensia; Umar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1049

Abstract

This review analyzes Netflix's evolution from a local DVD rental service to a global streaming leader with 221 million subscribers across 190 countries. It focuses on Netflix's strategies for international expansion, including its innovative distribution methods, personalized user experiences, and localization efforts. By adapting its business model to meet diverse cultural and regulatory demands, Netflix has successfully navigated significant challenges such as cultural barriers and competition from local and global players like Disney+ and Amazon Prime. The review synthesizes insights from two academic articles: The Business Strategy Analysis of Netflix by Yu-Hao Hsiao, which emphasizes Netflix’s subscription model and technological advancements, and Strategy for Growth and Market Leadership: The Netflix Case by Kishwar Joonas et al., which explores marketing strategies and competitive dynamics. Key findings highlight the importance of original content development, technological innovations like AI and machine learning for user engagement, and effective localization strategies. This analysis aims to provide valuable perspectives for other technology companies seeking global expansion while maintaining a competitive edge. Ultimately, it underscores the significance of aligning long-term strategic vision with short-term tactical adaptations in navigating the complexities of the global entertainment landscape. Through this critical evaluation, we gain insights into how multinational corporations can thrive in an increasingly digitalized world.
Optimalisasi UMKM di Kevikepan Surakarta: Strategi Pemasaran Melalui Meta Ads Jati, Intan Mustika; Serenade, Vincensia; Gusniar, Bella; Wicaksono, Nicky Gilang; Astuti, Annisa Puji
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 12 (2025): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i12.2096

Abstract

Workshop "Optimizing MSMEs in Kevikepan Surakarta: Marketing Strategy Through Meta Ads," yang diselenggarakan pada 3 November 2024 di Kevikepan Surakarta, Klaten, bertujuan untuk membekali pemilik usaha mikro, kecil, dan menengah (UMKM) dengan keterampilan dalam menggunakan Meta Ads (Facebook dan Instagram) guna meningkatkan kesadaran merek dan penjualan. Acara ini dihadiri oleh 77  peserta dari berbagai sektor usaha dan terdiri atas dua sesi utama. Sesi pertama membahas konsep dasar pemasaran digital serta pentingnya keberadaan bisnis secara daring, sementara sesi kedua berfokus pada pelatihan praktis, termasuk pengaturan akun Meta Business Manager, penentuan tujuan iklan, penargetan audiens, serta pembuatan dan pengelolaan iklan berbayar. Melalui pelatihan ini, peserta berhasil memahami dan mempraktikkan cara membuat iklan digital, dengan beberapa di antaranya melaporkan peningkatan interaksi dan lalu lintas pada platform mereka setelah menjalankan kampanye pertama. Workshop ini menunjukkan potensi besar pemasaran digital dalam mendukung pertumbuhan UMKM serta menekankan pentingnya pelatihan lanjutan guna mengoptimalkan kinerja iklan dan meningkatkan daya saing bisnis di pasar digital.
Netflix's Global Market Entry and Adaptation Strategies Critical Review Jati, Intan Mustika; Serenade, Vincensia; Umar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1049

Abstract

This review analyzes Netflix's evolution from a local DVD rental service to a global streaming leader with 221 million subscribers across 190 countries. It focuses on Netflix's strategies for international expansion, including its innovative distribution methods, personalized user experiences, and localization efforts. By adapting its business model to meet diverse cultural and regulatory demands, Netflix has successfully navigated significant challenges such as cultural barriers and competition from local and global players like Disney+ and Amazon Prime. The review synthesizes insights from two academic articles: The Business Strategy Analysis of Netflix by Yu-Hao Hsiao, which emphasizes Netflix’s subscription model and technological advancements, and Strategy for Growth and Market Leadership: The Netflix Case by Kishwar Joonas et al., which explores marketing strategies and competitive dynamics. Key findings highlight the importance of original content development, technological innovations like AI and machine learning for user engagement, and effective localization strategies. This analysis aims to provide valuable perspectives for other technology companies seeking global expansion while maintaining a competitive edge. Ultimately, it underscores the significance of aligning long-term strategic vision with short-term tactical adaptations in navigating the complexities of the global entertainment landscape. Through this critical evaluation, we gain insights into how multinational corporations can thrive in an increasingly digitalized world.
Co-Authors ASTUTI, ANNISA PUJI Gusniar, Bella Serenade, Vincensia Umar Wicaksono, Nicky Gilang