Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Community Empowerment Jurnal Pengabdian Masyarakat Bangsa
Wicaksono, Nicky Gilang
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi UMKM di Kevikepan Surakarta: Strategi Pemasaran Melalui Meta Ads Jati, Intan Mustika; Serenade, Vincensia; Gusniar, Bella; Wicaksono, Nicky Gilang; Astuti, Annisa Puji
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 12 (2025): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i12.2096

Abstract

Workshop "Optimizing MSMEs in Kevikepan Surakarta: Marketing Strategy Through Meta Ads," yang diselenggarakan pada 3 November 2024 di Kevikepan Surakarta, Klaten, bertujuan untuk membekali pemilik usaha mikro, kecil, dan menengah (UMKM) dengan keterampilan dalam menggunakan Meta Ads (Facebook dan Instagram) guna meningkatkan kesadaran merek dan penjualan. Acara ini dihadiri oleh 77  peserta dari berbagai sektor usaha dan terdiri atas dua sesi utama. Sesi pertama membahas konsep dasar pemasaran digital serta pentingnya keberadaan bisnis secara daring, sementara sesi kedua berfokus pada pelatihan praktis, termasuk pengaturan akun Meta Business Manager, penentuan tujuan iklan, penargetan audiens, serta pembuatan dan pengelolaan iklan berbayar. Melalui pelatihan ini, peserta berhasil memahami dan mempraktikkan cara membuat iklan digital, dengan beberapa di antaranya melaporkan peningkatan interaksi dan lalu lintas pada platform mereka setelah menjalankan kampanye pertama. Workshop ini menunjukkan potensi besar pemasaran digital dalam mendukung pertumbuhan UMKM serta menekankan pentingnya pelatihan lanjutan guna mengoptimalkan kinerja iklan dan meningkatkan daya saing bisnis di pasar digital.
Digital post-harvest transformation: Implementing IoT-based grain drying to enhance farmer welfare in Ngarum Village Mar’atullatifah, Yulaikha; Iswavigra, Dwi Utari; Wicaksono, Nicky Gilang; Prasetyo, Deny; Suyahman, Suyahman; Wicaksono, Ardy; Mursalim, Mursalim; Mahmudah, Himmatunnisak; Mustofa, Mustofa; Faruq, Muhamad; Puspasari, Novela Putri
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ngarum Village has a significant grain production potential of 43,459 tons per year, yet farmers face challenges with traditional drying processes that are vulnerable to sudden weather changes. This condition often leads to degraded grain quality and lower market prices. This community service program aims to increase productivity and economic value through the implementation of an Internet of Things (IoT)-based rain detection system. The methods include technical training, appropriate technology implementation, and continuous mentoring. Results indicate that IoT technology successfully maintains grain moisture at an optimal level of 14%, reduces post-harvest losses by 10%, and achieves an 80% adoption rate among farmers. Furthermore, the digitalization of farm management has increased the grain's selling price by 10%. The application of this technology has proven effective in improving post-harvest efficiency, enhancing harvest data accountability, and supporting sustainable farmer welfare.
Co-Authors ASTUTI, ANNISA PUJI Faruq, Muhamad Gusniar, Bella Iswavigra, Dwi Utari Jati, Intan Mustika Mahmudah, Himmatunnisak Mar’atullatifah, Yulaikha Mursalim Mursalim Mustofa Mustofa Prasetyo, Deny Puspasari, Novela Putri Serenade, Vincensia Suyahman Suyahman Wicaksono, Ardy