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All Journal Cerdika: Jurnal Ilmiah Indonesia SEMANIS
Anggoro Purwanto
Universitas IPWIJA
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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Pengaruh Pelayanan dan Sosialisasi Dengan Persaingan Bank Lain Sebagai Variabel Moderasi Terhadap Keputusan Nasabah Menabung Haji di Bjb Syariah Anggoro Purwanto; Askardiya Radmoyo Adjie; Jhoni Iskandar
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 1 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i1.2434

Abstract

Penelitian ini menguji hubungan antara pelayanan, sosialisasi, dan persaingan bank lain terhadap keputusan nasabah menabung haji di bank BJB Syariah. Variabel yang dianalisis mencakup pelayanan (X1), sosialisasi (X2), dan keputusan nasabah menabung haji (Y), dengan persaingan bank lain (X3) sebagai variabel moderasi. Objek penelitian adalah nasabah yang telah membuka tabungan haji di bank BJB Syariah, dengan metode pengumpulan data menggunakan kuesioner kepada 180 nasabah di KCP Cibinong. Data diolah dengan analisis regresi berganda dan moderating regression analysis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa pelayanan memiliki pengaruh signifikan terhadap keputusan menabung haji (p = 0,001), dan sosialisasi juga berpengaruh signifikan (p = 0,028). Penelitian ini menekankan pentingnya kualitas pelayanan, responsivitas, empati, dan strategi persaingan yang efektif. Selain itu, program promosi dan peningkatan keterampilan sosial juga berperan penting. Saran diberikan untuk pengembangan program pelatihan dan strategi peningkatan kualitas pelayanan di bank, serta untuk penelitian lebih lanjut mengenai hubungan edukasi dan sosialisasi.
POTENSI BESAR BISNIS PENUKARAN VALUTA ASING ”MONEY CHANGER” Ferdi Pratama Putra; Anggoro Purwanto; Winardi; Besar Agung Martono
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Foreign exchange is a service to exchange foreign currency, given to people or company who wants to buy or sell a currency by money changer. Jakarta as the capital city ofIndonesia is one of the promising regions to build a foreign exchange business because many companies used foreign currencies for transactions, large numbers of foreign currencies need in similar companies, Jakarta has many tourist destinations, and local residents’ activity that travel to other country. Also, development in technology encourages companies to innovate in improving services. To prove that this business is feasible, a business feasibility analysis is needed to selected aspects, which is environmental aspect,legal aspect, technical and technological aspect, HR (Human Resources) aspect, marketing aspect, and financial aspect. Environmental aspect is feasible because of its strategic and promising location. Legal aspect is feasible because the needs of documents and licensing requirements that are met. The technical and technological aspect is feasible because of the innovation in service. HR aspect is feasible because of the organizational structure andreadiness of skilled workforces. Marketing aspect is feasible because of the market of thebusiness. Financial aspect is feasible because of indications of valuation to produce aforeign exchange business.
Co-Authors Askardiya Radmoyo Adjie Besar Agung Martono Ferdi Pratama Putra Jhoni Iskandar Winardi