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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) ETAM: Jurnal Pengabdian kepada Masyarakat
Zuhriah
Politeknik Negeri Samarinda
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INFLUENCE OF EMOTION, ENJOYMENT, PRICE, AND BRAND IMAGE ON VISIT INTENTION THROUGH CUSTOMER SATISFACTION AND ATTITUDE AMONG VISITORS OF AMAZON IN SAMARINDA CITY M. Kiswanto; Zuhriah; Sarwo Eddy Wibowo; Shofiaturrizkiyah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2259

Abstract

This study aims to analyze and prove the Influence of Emotion, Enjoyment and Price and Brand Image on Visit Intention through Customer Satisfaction and Attitude on Amazone visitors in Samarinda City. This study used a questionnaire with a sample of 155 Amazone visitors in Samarinda City. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 23 software and Structural Equation Modeling (SEM) with a sampling technique of accidental random sampling. The measurement scale used in this study uses a Likert scale with a score of 1 to 5. In this study, the researcher conducted an instrument test, namely a validity test and a reliability test as well as a classical assumption test such as a normality test and a multicollinearity test which were then carried out an estimation test and a structural model fit test. Based on the structural model used in this study, it can be proven that there is no significant effect of Emotion on Customer Satisfaction, Enjoyment, Price and Brand Image have a significant effect on Customer Satisfaction. Emotion, Price and Customer Satisfaction have a significant effect on Attitude while Enjoyment and Brand Image do not have a significant effect on Attitude. Emotion and Attitude have a significant effect on Visit Intention, while Enjoyment, Price, Brand Image and Customer Satisfaction do not have a significant effect on Visit Intention.
Pelatihan Digitalisasi UMKM: Membuka Toko Online di Shopee di Kelurahan Pantai Lango, Penajam Paser Utara Dyah Kusrihandayani; Zuhriah; Tandi Kadang
Jurnal ETAM Vol. 5 No. 2 (2025): JUNE
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v5i2.1286

Abstract

Beberapa kendala yang dihadapi dalam pemasaran usaha kecil adalah dalam hal kesulitan dalam memasarkan produk mereka secara efektif, baik karena kurangnya pengetahuan tentang pemasaran digital, keterbatasan jaringan distikbusi atau tingginya persaingan di pasar. banyak UMKM yang masih mengandalkan metode manual dalam pemasaran produk mereka dan belum memanfaatkan teknologi dalam hal pemasaran dan penjualan. Hal ini disebabkan masih kurangnya pengetahuan tentang pemasaran digital seperti media sosial, e-commerce atau iklan online yang sangat penting di era digital ini, sehingga produk mereka tidak dapat menjangkau pasar yang lebih luas, terutama diluar daerah mereka. Pelatihan ini bertujuan untuk memberikan solusi nyata terhadap kendala yang dihadapi UMKM dalam hal pemasaran produk, sekaligus meningkatkan pengetahuan mereka dalam mengelola bisnis berbasis digital. Hasil kegiatan menunjukkan peningkatan semangat dan antusias peserta menerima pengetahuan baru, serta menemukan solusi untuk mengatasi masalah yang mereka hadapi selama ini dan menjadi kendala dalam memperluas jangkauan pasar dan meningkatkan penjualan produk-produk lokal melalui platform e-commerce. Pelatihan ini diharapkan dapat lebih berkembang dan berkontribusi pada perekonomian lokal dengan memanfaatkan peluang pasar yang lebih luas melalui platform e-commerce.
Co-Authors Dyah Kusrihandayani M. Kiswanto Sarwo Eddy Wibowo Shofiaturrizkiyah Tandi Kadang