Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Zuhriah
Politeknik Negeri Samarinda
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
INFLUENCE OF EMOTION, ENJOYMENT, PRICE, AND BRAND IMAGE ON VISIT INTENTION THROUGH CUSTOMER SATISFACTION AND ATTITUDE AMONG VISITORS OF AMAZON IN SAMARINDA CITY M. Kiswanto; Zuhriah; Sarwo Eddy Wibowo; Shofiaturrizkiyah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2259

Abstract

This study aims to analyze and prove the Influence of Emotion, Enjoyment and Price and Brand Image on Visit Intention through Customer Satisfaction and Attitude on Amazone visitors in Samarinda City. This study used a questionnaire with a sample of 155 Amazone visitors in Samarinda City. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 23 software and Structural Equation Modeling (SEM) with a sampling technique of accidental random sampling. The measurement scale used in this study uses a Likert scale with a score of 1 to 5. In this study, the researcher conducted an instrument test, namely a validity test and a reliability test as well as a classical assumption test such as a normality test and a multicollinearity test which were then carried out an estimation test and a structural model fit test. Based on the structural model used in this study, it can be proven that there is no significant effect of Emotion on Customer Satisfaction, Enjoyment, Price and Brand Image have a significant effect on Customer Satisfaction. Emotion, Price and Customer Satisfaction have a significant effect on Attitude while Enjoyment and Brand Image do not have a significant effect on Attitude. Emotion and Attitude have a significant effect on Visit Intention, while Enjoyment, Price, Brand Image and Customer Satisfaction do not have a significant effect on Visit Intention.
Co-Authors M. Kiswanto Sarwo Eddy Wibowo Shofiaturrizkiyah