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All Journal Equator Journal of Management and Entrepreneurship EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Electronic Journal of Education, Social Economics and Technology
Muhammad Ebuziyya Alif Ramadhan
Universitas Muhammadiyah Pontianak
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Analisis Pengaruh Utilitarian Value dan Emotional Value terhadap Online Marketplace Switching Behavior di Pontianak dengan Switching cost sebagai Variabel Moderasi Muhammad Ebuziyya Alif Ramadhan
Equator Journal of Management and Entrepreneurship (EJME) Vol 11, No 04 (2023): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v11i04.71859

Abstract

Tujuan penelitian ini adalah untuk menjelaskan pengaruh nilai manfaat dan nilai emosional terhadap sikap perpindahan toko online dan niat perpindahan toko online dengan biaya perpindahan sebagai variabel moderasi. Populasi penelitian ini adalah pengguna toko online di Pontianak dengan sampel sebanyak 100 responden. Metode untuk menentukan sampel menggunakan judgemental sampling dengan teknik non probabilitas. Responden mengisi data menggunakan kuesioner berskala likert dan diberikan pertanyaan kualifikasi sebelum mengisi data penelitian untuk menyaring pengguna baru dan pengguna lama. Metode analisis dalam penelitian ini adalah structural equation model (SEM) melalui software SmartPLS versi 3.3.2. Hasil penelitian ini menunjukkan bahwa nilai manfaat memiliki pengaruh signifikan dan positif terhadap sikap perpindahan toko online, terbukti dengan t-hitung sebesar 4,735 dan nilai p kurang dari 0,05. Hipotesis lain yang terbukti signifikan dan positif adalah sikap perpindahan toko online yang berpengaruh terhadap niat perpindahan toko online, dibuktikan dengan t-hitung sebesar 7,414 dan nilai p kurang dari 0,05. Pengaruh moderasi tidak ditemukan pada dua variabel dependen, dan nilai emosional juga tidak berpengaruh terhadap sikap perpindahan toko online.
Analysis Of The Effect Of Discounts, Cashback, And Free Shipping On Repurchase Intention Through Customer Satisfaction Among Shopee Consumers (A Case Study Of FEB UM Pontianak Students) Tiara Meilinda; Muhammad Ebuziyya Alif Ramadhan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8923

Abstract

This study aims to examine the effect of Price Discounts, Cashback, and Free Shipping on Shopee consumers’ Repurchase Intention, with Customer Satisfaction as a mediating variable. As a leading e-commerce platform in Indonesia, Shopee implements various promotional strategies to retain customer loyalty, particularly through price discounts, cashback offers, and free shipping. The research employs an associative approach with a purposive sampling technique. A total of 100 respondents participated in the study, consisting of active students from the Faculty of Economics and Business, Universitas Muhammadiyah Pontianak, who had made at least two purchases on Shopee within the past year. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that all variables in the model meet the criteria for validity and reliability. The direct hypothesis testing reveals that Price Discounts, Cashback, and Free Shipping have a positive and significant effect on Customer Satisfaction. However, only Cashback and Free Shipping directly influence Repurchase Intention significantly. Furthermore, Customer Satisfaction has a positive and significant effect on Repurchase Intention. Indirect effect testing also indicates that Price Discounts, Cashback, and Free Shipping, when mediated by Customer Satisfaction, exert a positive and significant influence on Repurchase Intention.
The Influence Of Price And Product Quality On Customer Loyalty With Satisfaction As An Intervening Variable Among Telkomsel Card Users At Muhammadiyah University Of Pontianak Lyra Virna Sari; Muhammad Ebuziyya Alif Ramadhan; Sukardi Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8951

Abstract

This study aims to investigate the influence of price and product quality on customer loyalty, with customer satisfaction serving as an intervening variable, among users of Telkomsel prepaid cards. The research adopts an associative approach, involving a total of 100 active students of Muhammadiyah University of Pontianak who use Telkomsel prepaid cards as respondents. The data analysis technique employed is Structural Equation Modeling (SEM), using the SmartPLS 3.0 software.The results of the direct hypothesis testing reveal that both price and product quality have a positive and significant effect on customer satisfaction. Additionally, both customer satisfaction and price have a positive and significant effect on customer loyalty. However, product quality does not have a direct positive and significant effect on customer loyalty. Furthermore, the indirect hypothesis testing indicates that both price and product quality significantly influence customer loyalty through customer satisfaction as a mediating variable.
The Effect of Ease of Use and Online Consumer Reviews on Repurchase Intention for Specs Futsal Shoes with Customer Engagement as an Intervening Variable: A Study of Shopee Users in Pontianak Muhammad Dzaki Rasendriyo; Muhammad Ebuziyya Alif Ramadhan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1319

Abstract

This study aims to analyze the effect of Ease of Use and Online Customer Review on Repurchase Intention, with Customer Engagement as an intervening variable among consumers of Specs futsal shoes on Shopee in Pontianak City. This study uses a quantitative approach with an associative design involving 100 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3. The results show that Ease of Use has a positive and significant effect on Customer Engagement but does not have a significant effect on Repurchase Intention. Online Customer Review has a positive and significant effect on Repurchase Intention but does not have a significant effect on Customer Engagement. Customer Engagement has a positive and significant effect on Repurchase Intention, but it does not mediate the effects of Ease of Use or Online Customer Review. These findings indicate that repurchase intention for futsal shoes in marketplaces is more strongly influenced by the quality of customer reviews and the level of customer engagement than by perceived platform ease of use alone. This study is expected to provide empirical contributions to the development of digital consumer behavior research, particularly for performance-based sports products.
The Influence of Product Quality, Promotional Mix, and Location on Consumer Satisfaction at Medan Kerang Hore Crab Riovani Leandra Ibaneza; Muhammad Ebuziyya Alif Ramadhan; Eru Ahmadia
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1302

Abstract

This study aims to analyze the influence of product quality, promotional mix, and location on customer satisfaction at Medan Kerang Hore Crab in Pontianak City. The study employs a quantitative approach with an associative research design. The research sample consists of 100 respondents selected using a purposive sampling technique based on predetermined criteria. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 22. The stages of analysis included validity testing, reliability testing, normality testing, linearity testing, and multicollinearity testing. Hypothesis testing was conducted through simultaneous testing (F-test) and partial testing (t-test). The results indicate that simultaneously, product quality, promotional mix, and location have a positive and significant effect on customer satisfaction. Partially, product quality, promotional mix, and location are also proven to have a positive and significant effect on customer satisfaction. These findings indicate that improving product quality, enhancing promotional effectiveness, and selecting a strategic location are important factors in increasing customer satisfaction in the culinary business.
The Influence of Brand Ambassador, Live Streaming, and Price Perception on Consumers’ Repurchase Intention for Scarlett Whitening Products on the Shopee Marketplace in Pontianak City Diva Audia Tania; Muhammad Ebuziyya Alif Ramadhan; Gun Mayudi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1272

Abstract

This study aims to analyze the influence of brand ambassador, live streaming, and price perception on consumers’ repurchase intention for Scarlett Whitening products on the Shopee marketplace in Pontianak City. The approach used is quantitative with an associative research design. Primary data were collected through the distribution of questionnaires to 100 respondents who met the purposive sampling criteria, along with brief interviews as supporting data. Secondary data were obtained from e-commerce trend reports, beauty market data, Scarlett product popularity, and information regarding brand ambassador activities and Shopee Live. The research instrument was proven valid, with all items having an r-count value above 0.196, and reliable with Cronbach’s Alpha values ranging from 0.815 to 0.855. The results of the regression analysis indicate that brand ambassador, live streaming, and price perception have a positive and significant influence on repurchase intention. Simultaneously, the three variables show a significant influence (F = 33.470; p = 0.000) with a contribution of 51.1 percent to the variation in repurchase intention (R² = 0.511). These findings strengthen the evidence that the presence of a global brand ambassador, the intensity of live streaming, and a positive price perception play important roles in shaping consumers’ repeat purchase decisions. This study provides strategic implications for local beauty brands to optimize digital marketing communication in a more integrated and sustainable manner.
The Effect of Service Quality and Sales Promotion on Consumer Loyalty at Ihsan Mart in Kubu Raya Sukardi Sukardi; Fauziah Munawaroh; Muhammad Ebuziyya Alif Ramadhan
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.447

Abstract

This study aims to analyze the effect of service quality and sales promotion on consumer loyalty at Ihsan Mart in Kubu Raya. This study used an associative quantitative approach with 100 respondents selected through purposive sampling. Data were collected using questionnaires with a five-point Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results show that service quality and sales promotion have positive and significant effects on consumer loyalty, both partially and simultaneously. The regression results indicate that sales promotion has a greater contribution than service quality in increasing consumer loyalty. However, the coefficient of determination shows that service quality and sales promotion explain 16.3% of consumer loyalty, while the remaining 83.7% is influenced by other factors outside this study. These findings imply that local retail management should not only improve service quality and sales promotion programs, but also consider other factors such as customer satisfaction, product quality, price competitiveness, store atmosphere, and consumer trust to strengthen long-term consumer loyalty.
Co-Authors Ahmadia, Eru Diva Audia Tania Fauziah Munawaroh Gun Mayudi Lyra Virna Sari Muhammad Dzaki Rasendriyo Riovani Leandra Ibaneza Sukardi Sukardi Tiara Meilinda