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All Journal Equator Journal of Management and Entrepreneurship EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Muhammad Ebuziyya Alif Ramadhan
Universitas Muhammadiyah Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Analisis Pengaruh Utilitarian Value dan Emotional Value terhadap Online Marketplace Switching Behavior di Pontianak dengan Switching cost sebagai Variabel Moderasi Muhammad Ebuziyya Alif Ramadhan
Equator Journal of Management and Entrepreneurship (EJME) Vol 11, No 04 (2023): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v11i04.71859

Abstract

Tujuan penelitian ini adalah untuk menjelaskan pengaruh nilai manfaat dan nilai emosional terhadap sikap perpindahan toko online dan niat perpindahan toko online dengan biaya perpindahan sebagai variabel moderasi. Populasi penelitian ini adalah pengguna toko online di Pontianak dengan sampel sebanyak 100 responden. Metode untuk menentukan sampel menggunakan judgemental sampling dengan teknik non probabilitas. Responden mengisi data menggunakan kuesioner berskala likert dan diberikan pertanyaan kualifikasi sebelum mengisi data penelitian untuk menyaring pengguna baru dan pengguna lama. Metode analisis dalam penelitian ini adalah structural equation model (SEM) melalui software SmartPLS versi 3.3.2. Hasil penelitian ini menunjukkan bahwa nilai manfaat memiliki pengaruh signifikan dan positif terhadap sikap perpindahan toko online, terbukti dengan t-hitung sebesar 4,735 dan nilai p kurang dari 0,05. Hipotesis lain yang terbukti signifikan dan positif adalah sikap perpindahan toko online yang berpengaruh terhadap niat perpindahan toko online, dibuktikan dengan t-hitung sebesar 7,414 dan nilai p kurang dari 0,05. Pengaruh moderasi tidak ditemukan pada dua variabel dependen, dan nilai emosional juga tidak berpengaruh terhadap sikap perpindahan toko online.
Analysis Of The Effect Of Discounts, Cashback, And Free Shipping On Repurchase Intention Through Customer Satisfaction Among Shopee Consumers (A Case Study Of FEB UM Pontianak Students) Tiara Meilinda; Muhammad Ebuziyya Alif Ramadhan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8923

Abstract

This study aims to examine the effect of Price Discounts, Cashback, and Free Shipping on Shopee consumers’ Repurchase Intention, with Customer Satisfaction as a mediating variable. As a leading e-commerce platform in Indonesia, Shopee implements various promotional strategies to retain customer loyalty, particularly through price discounts, cashback offers, and free shipping. The research employs an associative approach with a purposive sampling technique. A total of 100 respondents participated in the study, consisting of active students from the Faculty of Economics and Business, Universitas Muhammadiyah Pontianak, who had made at least two purchases on Shopee within the past year. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that all variables in the model meet the criteria for validity and reliability. The direct hypothesis testing reveals that Price Discounts, Cashback, and Free Shipping have a positive and significant effect on Customer Satisfaction. However, only Cashback and Free Shipping directly influence Repurchase Intention significantly. Furthermore, Customer Satisfaction has a positive and significant effect on Repurchase Intention. Indirect effect testing also indicates that Price Discounts, Cashback, and Free Shipping, when mediated by Customer Satisfaction, exert a positive and significant influence on Repurchase Intention.
The Influence Of Price And Product Quality On Customer Loyalty With Satisfaction As An Intervening Variable Among Telkomsel Card Users At Muhammadiyah University Of Pontianak Lyra Virna Sari; Muhammad Ebuziyya Alif Ramadhan; Sukardi Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8951

Abstract

This study aims to investigate the influence of price and product quality on customer loyalty, with customer satisfaction serving as an intervening variable, among users of Telkomsel prepaid cards. The research adopts an associative approach, involving a total of 100 active students of Muhammadiyah University of Pontianak who use Telkomsel prepaid cards as respondents. The data analysis technique employed is Structural Equation Modeling (SEM), using the SmartPLS 3.0 software.The results of the direct hypothesis testing reveal that both price and product quality have a positive and significant effect on customer satisfaction. Additionally, both customer satisfaction and price have a positive and significant effect on customer loyalty. However, product quality does not have a direct positive and significant effect on customer loyalty. Furthermore, the indirect hypothesis testing indicates that both price and product quality significantly influence customer loyalty through customer satisfaction as a mediating variable.
Co-Authors Lyra Virna Sari Sukardi Sukardi Tiara Meilinda