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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Widya Safeeya Ningrum
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Efektivitas Promosi Produk Bakmi GM Melalui Media Sosial Instagram @Bakmigmania Menggunakan Pendekatan AIDA Widya Safeeya Ningrum; Agung Kresnamurti Rivai P; Meta Bara Berutu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3098

Abstract

This study aims to analyze the effectiveness of Bakmi GM promotion if evaluated using the AIDA model. The method used in this study is qualitative research with a descriptive method, where data is collected through interviews, documentation, and observation. The sources in this study consisted of 13 key informants who were consumers of Bakmi GM and employees of Bakmi GM. The data analysis technique used in this study was interactive data analysis, namely data collection, data reduction, data presentation, and conclusions or verification. The results of the study found that Bakmi GM's promotional strategy on Instagram has been effective in implementing the AIDA model, although the frequent upload frequency and the lack of completeness of the description in the product discount uploads were complaints for informants.
Co-Authors Agung Kresnamurti Rivai P Meta Bara Berutu