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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Bisnis, Manajemen, dan Keuangan
Agung Kresnamurti Rivai P
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Product Quality, Social Media Marketing, dan Perceived Value Terhadap Purchase Decision (Studi pada Pengguna Produk Smartphone di DKI Jakarta) Kevin Arya Chandra; Agung Kresnamurti Rivai P; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.09

Abstract

This study aims to determine the effect of product quality, social media marketing, and perceived value on purchase decisions, and the indirect effect of product quality and social media marketing on purchase decisions through perceived value. This research uses quantitative methods. The data collection method in this study used a survey method by distributing questionnaire instruments. The object of this research is respondents who are product users as well as social media followers from Realme. The number of respondents in this study was 249 people. The data analysis technique in this study will be analyzed using the SEM assisted by the SPSS Version 25.0 and Lisrel 8.8 applications. The results of hypothesis testing indicate that there is a positive and significant relationship between all hypotheses. Keywords: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh langsung product quality, social media marketing, dan perceived value terhadap purchase decision, serta pengaruh tidak langsung product quality dan social media marketing terhadap purchase decision melalui perceived value. Penelitian ini menggunakan metode kuantitatif. Metode pengumpulan data pada penelitian ini menggunakan metode survey dengan menyebarkan instrumen kuesioner. Objek penelitian ini adalah responden yang merupakan pengguna produk sekaligus pengikut media sosial dari Realme. Jumlah responden pada penelitian ini adalah sebanyak 249 orang. Teknik analisis data pada penelitian ini akan dianalisis dengan menggunakan SEM dengan dibantu oleh aplikasi SPSS Versi 25.0 dan Lisrel 8.8. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh hubungan positif dan signifikan pada semua hipotesis. Kata kunci: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision
Pengaruh E-Promotion, E-Service Quality terhadap Repurchase Intention melalui E-Word of Mouth: Studi pada Aplikasi Coffee Shop di DKI Jakarta Reza Setya Pratama; Agung Kresnamurti Rivai P; Andi Muhammad Sadat
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.05

Abstract

ABSTRACT This study aims to determine the effect of e-promotion on repurchase intention, the effect of e-service quality on repurchase intention, e-word of mouth on repurchase intention, e-promotion on e-word of mouth, e-service quality on e-word of mouth. mouth, e-promotion of repurchase intention through e-word of mouth, e-service quality of repurchase intention through e-word of mouth, to Kopi Kenangan consumers in DKI Jakarta. The data collection method used is a survey method using a questionnaire instrument. The research sample collected was 255 respondents who are Kopi Kenangan consumers and have made purchases through the Kopi Kenangan application at least twice in the last six months. The software used in this research is SPSS and SEM (Structural Equation Model) from LISREL. The results of hypothesis testing indicate that there is a positive and significant relationship on all hypotheses. ABSTRAK Pada studi kali ini memiliki tujuan untuk mencari pengaruh e-promotion ke repurchase intention, pengaruh e-service quality ke repurchase intention, e-word of mouth terhadap repurchase intention, e-promotion ke e-word of mouth, e-service quality ke e-word of mouth, e-promotion terhadap repurchase intention melalui e-word of mouth, e-service quality ke repurchase intention melalui e-word of mouth, pada konsumen Kopi Kenangan di DKI Jakarta. Cara yang digunakan untuk mencari data yang digunakan adalah survey dengan memakai instrument formulir. Sampel penelitian yang dikumpulkan berjumlah 255 responden yang merupakan konsumen Kopi Kenangan dan pernah melakukan pembelian melalui aplikasi Kopi Kenangan minimal dua kali. Software yang dipakai pada studi kali ini yaitu SPSS dan SEM (Structural Equation Model) dari LISREL. Hasil uji hipotesis dikethaui bahwa adanya pengaruh yang baik dan signifikan untuk semua hipotesis.
Efektivitas Promosi Produk Bakmi GM Melalui Media Sosial Instagram @Bakmigmania Menggunakan Pendekatan AIDA Widya Safeeya Ningrum; Agung Kresnamurti Rivai P; Meta Bara Berutu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3098

Abstract

This study aims to analyze the effectiveness of Bakmi GM promotion if evaluated using the AIDA model. The method used in this study is qualitative research with a descriptive method, where data is collected through interviews, documentation, and observation. The sources in this study consisted of 13 key informants who were consumers of Bakmi GM and employees of Bakmi GM. The data analysis technique used in this study was interactive data analysis, namely data collection, data reduction, data presentation, and conclusions or verification. The results of the study found that Bakmi GM's promotional strategy on Instagram has been effective in implementing the AIDA model, although the frequent upload frequency and the lack of completeness of the description in the product discount uploads were complaints for informants.
Co-Authors Andi Muhammad Sadat Dewi Agustin Pratama Sari Kevin Arya Chandra Meta Bara Berutu Reza Setya Pratama Widya Safeeya Ningrum