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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen dan Ekonomi Jurnal Bisnis, Manajemen, dan Keuangan Pusat Publikasi Ilmu Manajemen PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan
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Studi Komprehensif Destination Image, Service Quality, Dan Visitor Experience Di Jakarta Aquarium Safari: Pengaruhnya Terhadap Visitor Satisfaction Dan Revisit Intention Arini Tazkia Putri Indana; Usep Suhud; Meta Bara Berutu
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2158

Abstract

The aim of this research is to identify the influence of destination image, visitor experience, and service quality on visitor satisfaction and revisit intention at Jakarta Aquarium Safari. All five variables were tested to derive research findings. This research employs a quantitative approach using Structural Equation Modeling (SEM). Primary data was collected through a questionnaire utilizing a Likert scale ranging from strongly agree to strongly disagree. The sample characteristics involve tourists aged 18-30 from the Jabodetabek area who have visited Jakarta Aquarium Safari at least once. Purposive sampling was chosen to obtain a sample resulting in no less than 211 respondents. The results of this study indicate that destination image and service quality significantly have a direct impact on visitor satisfaction, while visitor experience and visitor satisfaction significantly have a direct impact on revisit intention. However, visitor experience does not have a significant influence on visitor satisfaction.
Pemodelan Hubungan Antara Accessibility, Perceived Price, Facilities, Visitor Satisfaction, Dan Revisit Intention : Studi Kasus Taman Safari Cisarua Bogor Hanifah Ananda Putri; Usep Suhud; Meta Bara Berutu
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.408

Abstract

The purpose of this research is to examine several hypotheses regarding the relationships between accessibility, perceived price, facilities, visitor satisfaction, and revisit intention at Taman Safari Cisarua Bogor. This study involved 203 respondents residing in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas, with the requirement that respondents be at least 18 years old and have visited Taman Safari Cisarua Bogor at least once in the past three years. Data collection was conducted through surveys using questionnaires, and the data were analyzed using SPSS and Amos software. The results of the study indicate that perceived price and facilities have a positive and significant effect on visitor satisfaction. Additionally, accessibility and visitor satisfaction also have a positive and significant effect on revisit intention. However, the study found that accessibility does not have a positive and significant effect on visitor satisfaction, and facilities do not have a positive and significant effect on revisit intention.
Mengevaluasi Purchase Decision Dan Customer Satisfaction: Studi Kasus Pada Salah Satu Program Online Travel Agent (OTA) Syam, Adinda Ravianty; Usep Suhud; Meta Bara Berutu
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 02 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0502.01

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh key opinion leader, price perception dan perceived ease of use terhadap purchase decision dan customer satisfaction pada studi kasus salah satu program online travel agent (OTA). Penelitian ini menggunakan SEM (Structural Equation Modeling) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan menggunakan skala Likert. Karakteristik sampel penelitian ini adalah konsumen yang pernah membeli tiket wisata pada program Traveloka Xperience di situs Traveloka dengan berjenis kelamin laki-laki dan perempuan serta berdomisili di DKI Jakarta. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS dan AMOS versi 26 dan sampel yang dipilih untuk menguji semua variabel sebanyak 200 sampel. Hasil penelitian menunjukkan bahwa key opinion leader tidak berpengaruh positif dan signifikan terhadap customer satisfaction dan purchase decision. Price perception dan perceived ease of use berpengaruh positif dan signifikan terhadap purchase decision. Perceived ease of use tidak berpengaruh positif dan signifikan terhadap customer satisfaction. Sedangkan purchase decision berpengaruh positif dan signifikan terhadap customer satisfaction. Kata kunci: Key Opinion Leader, Price Perception, Perceived Ease Of Use, Purchase Decision, Customer Satisfaction
Efektivitas Promosi Produk Bakmi GM Melalui Media Sosial Instagram @Bakmigmania Menggunakan Pendekatan AIDA Widya Safeeya Ningrum; Agung Kresnamurti Rivai P; Meta Bara Berutu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3098

Abstract

This study aims to analyze the effectiveness of Bakmi GM promotion if evaluated using the AIDA model. The method used in this study is qualitative research with a descriptive method, where data is collected through interviews, documentation, and observation. The sources in this study consisted of 13 key informants who were consumers of Bakmi GM and employees of Bakmi GM. The data analysis technique used in this study was interactive data analysis, namely data collection, data reduction, data presentation, and conclusions or verification. The results of the study found that Bakmi GM's promotional strategy on Instagram has been effective in implementing the AIDA model, although the frequent upload frequency and the lack of completeness of the description in the product discount uploads were complaints for informants.
Evaluasi User Interface, Efficiency, dan Accessibility dalam Meningkatkan Usability dan User Satisfaction Aplikasi M-Paspor Ahmad Jidan Abrar; Usep Suhud; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ngxza564

Abstract

This study aims to analyze the influence of Efficiency, Accessibility, and User Interface on User Satisfaction and Usability in the context of interactive digital systems. A quantitative approach was applied using the Structural Equation Modeling (SEM) method supported by AMOS software. Data were collected through an online survey distributed to respondents who met the inclusion criteria, and were subsequently analyzed through Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) to ensure construct validity and instrument reliability. Hypothesis testing was conducted on verified latent constructs to examine causal relationships between variables. The results indicate that Accessibility and User Interface have a significant impact on User Satisfaction and Usability, while Efficiency was found to have no significant influence. These findings contribute to the theoretical framework in the field of Human–Computer Interaction (HCI) and offer practical recommendations for system developers to enhance the overall quality of digital user experiences.
Analisis Perceived Quality, Perceived Enjoyment, dan Perceived Price Terhadap Perceived Value dan Purchase Intention pada Layanan Subscription Video on Demand (SVOD) Ni Ketut Kahar Tunjung Santi Dewi; Usep Suhud; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zyjxwm60

Abstract

This study aims to analyze the influence of Perceived Quality, Perceived Enjoyment, and Perceived Price on Perceived Value, as well as its implications for Purchase Intention among potential Netflix customers. This research is motivated by the increasingly fierce competition in Streaming Video on Demand (SVoD) services, making it important to understand how consumer perceptions are formed before they actually use the service. This study employs a quantitative approach using the Structural Equation Modeling (SEM) method. Primary data were collected through an online questionnaire and analyzed using SPSS version 25 and AMOS version 29. The results show that the three perception variables significantly influence Perceived Value, which in turn also significantly influences Purchase Intention. These findings provide strategic implications for Netflix in attracting potential customers by enhancing perceived value.
Pembentukan Customer Satisfaction dan Customer Loyalty pada Layanan Mobile Banking Malya Nadhira Azra; Usep Suhud; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pxdnwv59

Abstract

This study aims to broaden insights and analyze the influence of security, relative advantage, and convenience on customer satisfaction and customer loyalty in the use of Livin' by Mandiri mobile banking services among Generation Z users. This research employed a quantitative approach with data collection conducted through an online survey using a structured questionnaire. The target population in this study consisted of Generation Z individuals residing in the DKI Jakarta area. The sampling technique used was purposive sampling, with a total of 276 respondents. Data analysis techniques included validity and reliability testing, as well as hypothesis testing using Structural Equation Modeling (SEM) AMOS version 26. The results of hypothesis testing in this study obtained, that it is proven 1) security has a positive and significant effect on customer satisfaction, 2) relative advantage has a positive and significant effect on customer satisfaction, 3) convenience has a positive and significant effect on customer satisfaction, 4) security has a positive and significant effect on customer loyalty, 5) relative advantage has a positive and significant effect on customer loyalty, 6) convenience has a positive and significant effect on customer loyalty, 7) customer satisfaction has a positive and significant effect on customer loyalty.
Customer Engagement, Digital Promotion, dan Influencer Credibility Sebagai Faktor yang Mempengaruhi Purchase Decision dan Customer Loyalty Produk Skincare pada Pembelian di Social Commerce Maulidyah Ahza; Usep Suhud; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/t3y4hq53

Abstract

This study aims to analyze the influence of customer engagement, digital promotion, and influencer credibility on purchase decisions and customer loyalty in the context of purchasing local skincare products, Somethinc, through the social commerce platform TikTok Shop. This study used a quantitative approach with a survey method through a questionnaire distributed online to respondents residing in Jakarta and having purchased Somethinc products on TikTok Shop at least three times in the past six months. The sampling technique used was purposive sampling, with a sample size of 270 respondents. Data were analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The results of the study indicate that: 1) customer engagement has a positive but insignificant effect on purchase decisions, 2) customer engagement has a positive and significant effect on customer loyalty, 3) digital promotion has a positive and significant effect on purchase decisions, 4) digital promotion has a positive and significant effect on customer loyalty, 5) influencer credibility has a positive and significant effect on purchase decisions, 6) influencer credibility has a positive and significant effect on customer loyalty, and 7) purchase decisions have a positive and significant effect on customer loyalty. This study provides theoretical implications for the development of digital marketing science as well as practical recommendations for businesses, particularly local skincare brands like Somethinc, in developing effective marketing strategies in the era of social commerce.
Analisis Peran Content marketing, Live streaming, Product quality dalam Meningkatkan Customer satisfaction dan Repurchase intention Konsumen Produk Thrift Chikita Putri Prameswari; Usep Suhud; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0tnfrc68

Abstract

This study investigates the impact of content marketing, live streaming, and product quality on customer satisfaction and repurchase intention among thrift product consumers on TikTok. Utilizing a quantitative method, data were collected through an online survey of 270 respondents aged 17 and above residing in Jakarta, all of whom had purchased thrift products on TikTok at least once within the past six months. The analysis was conducted using Structural Equation Modeling (SEM) with SPSS 26 and AMOS 29. The findings reveal that all proposed variables significantly and positively influence customer satisfaction and repurchase intention. While content marketing and live streaming effectively attract consumer attention, their impact on repurchase intention depends largely on the clarity and reliability of the information delivered. Product quality emerged as the most influential factor affecting both satisfaction and loyalty. Furthermore, customer satisfaction was found to have a direct and significant effect on repurchase intention, highlighting its crucial role in fostering consumer loyalty in social commerce. This study emphasizes the importance of transparent content, interactive live sessions, and consistent product quality in building long-term customer relationships in the digital thrift market.
Pengaruh Gaya Hidup, Sikap Keuangan, dan Literasi Keuangan Terhadap Kepuasan Keuangan Generasi Z di Jabodetabek Alda Aurelia Artagita; Umi Widyastuti; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xhvjqt05

Abstract

This study aims to analyze the influence of lifestyle, financial attitude, and financial literacy on financial satisfaction among Generation Z in Jabodetabek. Generation Z, as digital natives, is highly exposed to financial technology and consumer trends that can affect their financial well-being. This research adopts a quantitative descriptive approach using a survey method and Google Form questionnaire to collect data from 170 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that lifestyle, financial attitude, and financial literacy have a positive and significant influence on financial satisfaction. The results suggest that a balanced lifestyle, a positive attitude toward finance, and adequate financial literacy contribute to a higher level of financial satisfaction among Generation Z in urban areas.
Co-Authors Agung Kresnamurti Rivai P Ahmad Jidan Abrar Alda Aurelia Artagita Arini Tazkia Putri Indana Bryant Hans Channing Panjaitan Chikita Putri Prameswari Fathin Aliaa Hamdi Gita Safitri Hanifah Ananda Putri Malya Nadhira Azra Maulidyah Ahza Ni Ketut Kahar Tunjung Santi Dewi Syam, Adinda Ravianty Umi Widyastuti Usep Suhud Widya Safeeya Ningrum Zidane Ramadhan