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All Journal At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Journal of Media, Sciences and Education
Iraka, Iwan
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Tiktok Shop Terhadap Gaya Hidup dan Budaya Konsumtif di Kalangan Mahasiswa Junalisitk UIN Syarif Hidayatullah Jakarta Iraka, Iwan; Siti Sarah Amelia; Erlina Ayu Lestari; Kholis Ridho
AT-TAWASUL Vol 4 No 1 (2025): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i1.1400

Abstract

The research entitled "The Influence of TikTok Shop on Lifestyle and Consumer Culture among UIN Jakarta Journalism Students" aims to find out how influential TikTok Shop is as an e-commerce platform for UIN Jakarta students. And does their use of TikTok Shop influence their lifestyle and change them into being consumptive in shopping? This research uses qualitative methods, namely by conducting interviews with 30 UIN Jakarta students. Based on the results of the analysis, researchers found that there is an influence of TikTok Shop on their lifestyle needs and consumer culture. And the TikTok Shop algorithm which is quite sophisticated in recommending products means that students tend to be exposed to relevant items according to their preferences. With very diverse impacts starting from lifestyle, shopping preferences and financial management. It can be concluded that TikTok Shop is not just a shopping platform, but part of the influence of digital culture which actively shapes consumption patterns in the younger generation, especially students.
The Effectiveness of News Broadcasting Via 98.7 Fm Radio Among UI Vocational Students in The Media Production Study Program Iraka, Iwan; Wahyunengsih, Wahyunengsih
Jurnal Pengetahuan dan Pendidikan Vol 2 No 3 (2023)
Publisher : Yayasan Baru Haji Samsudin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the effectiveness of news broadcasting through 98.7 Fm Radio among UI vocational students in the Media production Study Program. This study has a formulation of the problem with the formulation of the problem as follows, how effective is the news broadcast on radio 98.7 fm among students UI media production Studies program. The purpose of this study was to determine the extent and whether it is effective news broadcast on radio 98.7 fm. This study uses descriptive quantitative methods, this method aims to create an image or descriptive of a situation objectively using numbers, starting from data collection. The Data was obtained through questionnaires distributed to respondents, namely UI vocational students with Media Production study programs with a predetermined number of respondents, namely as many as 35 respondents. The results were analyzed using statistical analysis of descriptive data. The results of this study showed that penyampain broadcast news via Radio 98.7 fm is already quite effective, evidenced by the answers of respondents who answered agree and strongly agree in the range of 70-90% answered effectively, which starts from the way the news carried by broadcasters are fast but also clear details, according to existing facts and reliable sources of information will obviously be its validity. In addition, enough information is provided quality, latest, useful and memabntu drivers, especially those who are on the road by listening to the news presented by this 98.7 Fm Radio. However, broadcasting news via radio 98, 7fm and other radio for now has begun to be replaced by other mass media that are more modern and more interesting.
Co-Authors Erlina Ayu Lestari Kholis Ridho, Kholis Siti Sarah Amelia Wahyunengsih, Wahyunengsih