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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Tia Rahel Amanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Badan Pusat Statistik dalam Mendukung Literasi Data Dikalangan Mahasiswa Aminatus Zahriyah; Tia Rahel Amanda; Anis Fitryah; Zuhriyah Zulian Nihrir
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3887

Abstract

In the current era of rapid information development, data literacy has become an essential skill, particularly for students. The Central Statistics Agency (BPS) plays a crucial role in enhancing data literacy among students by providing accurate and relevant statistical data and information. This study aims to explore BPS's contributions to supporting data literacy development in academic environments. Using a descriptive qualitative method, this research collects data through in-depth interviews, participatory observations, and document analysis to understand how students utilize statistical data in their studies. The findings indicate that BPS not only functions as a data provider but also acts as a catalyst for statistical education through various mentoring programs and collaborations with educational institutions. These programs include public lectures, workshops, and the establishment of "Statistical Corners," which offer direct access for students to receive guidance in understanding and utilizing data. Despite progress in statistical literacy, challenges remain, such as students' difficulties in critically evaluating information sources. This research also finds that direct interaction with statisticians can enhance students' confidence and analytical skills. With the increasing penetration of the internet and the use of social media, students need to be equipped with skills to access and effectively utilize information. Therefore, innovative approaches are required to improve understanding of information technology usage among students. The results of this study are expected to provide valuable insights for further developing strategies to enhance statistical literacy in academic settings, as well as reinforcing BPS's role as an active data provider in building human resource capacity in Indonesia.
Analisis Pentingnya Branding dan Storytelling Produk Manco agar Lebih Dikenal di Luar Madiun Tia Rahel Amanda; Ulan Novinta Mariska
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1864

Abstract

Manco, a traditional snack from Madiun, holds significant potential to grow and gain recognition beyond its region of origin. Its unique taste, texture, and embedded cultural and historical values serve as key assets in an increasingly competitive market. However, the main challenges faced by manco entrepreneurs are building a strong brand identity and conveying the product’s uniqueness through engaging storytelling. Effective branding through distinctive logos, packaging, and memorable taglines can enhance the product’s appeal and perceived value among consumers. Furthermore, compelling storytelling, such as narratives about traditional production processes, the struggles of business owners, and the use of natural ingredients, can foster emotional connections and consumer loyalty. Nevertheless, challenges remain, such as inconsistent brand identity usage and limited digital promotion. Therefore, branding and storytelling training are essential for manco entrepreneurs to maximize their product’s potential, expand their market, and establish manco as a culinary icon representing Madiun both nationally and internationally.
Co-Authors Aminatus Zahriyah Anis Fitryah Ulan Novinta Mariska Zuhriyah Zulian Nihrir